Corporate Citizenship Perspectives

JetBlue moves people through employee engagement

Posted by Katherine V. Smith, Executive Director on Jul 28, 2015 1:11:06 PM
Jetblue_Moves_PeopleThe following member spotlight is excerpted from The Corporate Citizen, the Center’s magazine, and illustrates the importance of strategic communication in effective corporate citizenship programs. 
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Topics: Corporate Citizenship, Corporate Social Responsibility (CSR), Engaging Employees, Communication, Align, Workplace, Signature Programs

What can business learn from Ferguson?

Posted by Katherine V. Smith, Executive Director on Dec 3, 2014 3:32:00 PM

Recent events in Ferguson, Missouri have drawn in stark contrast the differences of opinion, perception, and experience regarding race relations in the United States. Employers have a role to play in helping to create an environment of constructive dialog and mutual understanding and many are working hard to do so.

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Topics: Corporate Citizenship, Engaging Employees, Management, Diversity, Inclusion, Culture, Workplace

Three ways our members celebrate Earth Day

Posted by kerin.sikorski on Apr 22, 2014 12:18:16 PM

Today, April 22nd, marks the 44th annual Earth Day, a worldwide celebration of commitment to the protection of the environment. According to National Geographic more than 1 billion people around the world will celebrate earth day in more than 190 countries. This annual day of action allows people of all walks of life, from individuals to major corporations, to demonstrate their commitment to the protection of the Earth. Below are three ways companies are participating in Earth Day:

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Topics: Corporate Citizenship, Environment, Engagement, Workplace

Inspiring Health in the Workplace

Posted by Jim Turner on Dec 3, 2013 5:59:49 AM

Humana is a health care company that’s committed to helping people achieve life-long well-being. And for us, this starts with our associates. Encouraging everyone at Humana to focus on their health is a top priority not only because we know it helps us live better, but also because we know a culture of health fosters a more engaged workforce.

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Topics: Engaging Employees, Health & Wellness, Value of Corporate Citizenship, Workplace, Signature Programs

CEO challenge ignites spark of service at The Advisory Board Company

Posted by TSimpson on Oct 29, 2013 8:41:52 AM

ABC_Logo_PantoneWhen Robert Musslewhite, CEO of The Advisory Board Company, presented the 2013 challenge of 100% participation in service, $1 million in nonprofit benefit, and 10,000 lives touched, his employees responded. At The Advisory Board Company, employees are encouraged to develop as professionals and lead with both their heads and their hearts. The company culture is driven by a desire to not only go beyond every expectation to serve mission-driven organizations, but to do so with an understanding of the importance of its nonprofit partners’ work. Because of this service-driven mindset, combined with a collaborative approach focused on truly understanding all facets of a challenging issue, they have built deep relationships with their partners.

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Topics: Engaging Employees, Corporate Community Involvement, Skills-based Volunteering, Culture, Workplace, Signature Programs, Pro Bono

Doing good is good for you

Posted by Kate Rubin on Jul 9, 2013 10:29:53 AM

UHG-rubin_kate_145-smallFor the people of UnitedHealth Group our business goals and social mission are entwined. To help build healthier communities, we believe it is necessary to be active and responsible citizens. Volunteerism plays a vital role in making this happens, leveraging our greatest asset – our people – in making a difference.

At UnitedHealth Group we invest in workplace volunteerism because it reflects the core values we hold as an organization, and is meaningful to our employees. Last year, 81 percent of our employees and 96 percent of executives volunteered in their local communities.

We’ve also invested in research demonstrating that volunteering is an important part of a healthy lifestyle. In our study with the Optum Institute, Doing Good is Good for You: 2013 Health and Volunteering Study, we found that people who volunteer feel better – physically, mentally and emotionally. And volunteers tell us that they are convinced their health is better because of the things they do when they volunteer. Doing good is good for you!

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Topics: Corporate Citizenship, Engaging Employees, Volunteer, Health & Wellness, Align, Workplace

Mentoring Matters at First Niagara

Posted by TSimpson on Jun 5, 2013 6:00:28 AM

First Niagara Foundation 2013 logoFirst Niagara is committed to community investment and development as a part of its corporate giving platform. Its primary focus areas are supporting youth and education initiatives. Both of these areas are the focal points of First Niagara’s signature program, Mentoring MattersSM.

Mentoring Matters is First Niagara’s company-wide, charitable giving program that provides monetary and employee volunteer support to exemplary mentoring organizations. Established in 2007, the program connects First Niagara with innovative mentoring program providers throughout the bank’s primary service areas in New York, Pennsylvania, Connecticut and Massachusetts. In 2012, First Niagara awarded nearly $1 million to 33 impactful organizations through the 2012-2013 Mentoring Mattersgrant program.

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Topics: Corporate Citizenship, Partnerships, Engaging Employees, Giving, Youth, Workplace, Impact, Signature Programs

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The Boston College Center for Corporate Citizenship is your resource for insights, research, trending topics, and executive education in the corporate citizenship field.

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