Last month, during the 2017 International Corporate Citizenship Conference, I had the pleasure of sitting down with Richard Pearl, vice president and global corporate responsibility officer of State Street Corporation, and Dave Stangis, vice president of corporate responsibility and chief sustainability officer for the Campbell Soup Company, to discuss the book I co-authored with Dave—21st Century Corporate Citizenship: A Practical Guide to Delivering Value to Society and Your Business. Together, we touched on the writing process, the terrific contributions of our colleagues in the Executive Forum, and our expectations for our field’s future. Below you can find a video excerpting a portion of the discussion and a transcript of our complete remarks:
Corporate citizenship professionals from across the United States and Canada will be traveling to the Boston College campus to attend our Management Intensive and Leadership Academy courses. These groups explore business and management approaches and tools that can be applied to their corporate citizenship, CSR, employee engagement, and sustainability jobs. Each year, one of the most popular questions we field is: "How do you create a corporate citizenship strategy?"
Even the best laid out plans have their challenges. During a recent conversation, a local member company mentioned that they even felt their corporate citizenship strategy was frozen in place. They had been making progress, but things just seemed to slow down once the snow set in. They wanted to know: How do other companies thaw out their corporate citizenship strategy each year? How do they keep it from getting frozen in the first place? For answers, I turned to members of the Center’s Professional Services Sustainability Roundtable and Community Involvement Roundtable. The Center has more than 400 companies representing 21 industries and a large range of company sizes, but the advice these corporate leaders gave regarding strategy was extremely consistent.
The way we approach corporate citizenship issues determines whether they will be challenges for our organizations, or whether they will be opportunities. A winning approach requires the cultivation of a clear vision, and the strategic setting of goals to achieve it. Without them, our corporate citizenship efforts will remain tied fast to their anchors, or drift aimlessly on the sea.