Corporate Citizenship Perspectives

Corporate citizenship reporting advances ESG issues and your business

Posted by Katherine V. Smith, Executive Director on May 18, 2016 8:59:01 AM

Today’s corporate citizenship reports are more engaging and relevant, and are communicating the positive environmental, social, governance, and business value that companies are creating. A corporate citizenship report was once a nice to have; now approximately 93 percent of the Global 250 issue them.

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Topics: Global Reporting Initiative (GRI), Sustainability Reporting, Value of Corporate Citizenship, CDP, Performance

Stakeholder engagement delivers critical insight on global issues

Posted by Stewart Rassier, Director of Executive Education on Feb 23, 2016 2:39:36 PM

To tackle global issues like climate change, poverty, and health and wellness, individuals acrossGlobe-Hands.jpg sectors have to work together cooperatively.

Every day at the Boston College Center for Corporate Citizenship, we work with companies to realize their full capacity to create global change, and we know that work is not undertaken alone. 

Our members think carefully about how their local engagements contribute to the bigger picture and about their impacts on a variety of stakeholders. Our members engage with those outside the corporate walls to understand where they can put their assets to work and how they can prevent negative impacts. These companies engage a broad range of supporters AND critics to ensure well-informed decisions based on a variety of perspectives.   

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Topics: Stakeholder, Value of Corporate Citizenship, Engagement

Want to build your company’s brand value? The research points to corporate citizenship

Posted by Katherine V. Smith, Executive Director on Feb 3, 2016 9:30:00 AM

“It takes many good deeds to build a good reputation, and only one bad one to lose it.” -Benjamin Franklin

HouseofBrands.png

A company’s brand and reputation are important assets. They can influence consumer perception, increasing loyalty and purchase intent. They are important forces in attracting and retaining top talent. Perhaps most importantly, they are major components of intangible value, which can account for more than 80 percent of market value

We may call the value “intangible”, but the results of positive brands and reputations can and have been evaluated—and valued in cold hard cash. According to a 2010 study, brand and reputation have the potential to raise the market value of a company over and above the book value—and by more than just a little.[i]

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Topics: Value of Corporate Citizenship, Reputation, Brand

How does community involvement benefit the business?

Posted by Colleen Olphert, Director, Membership and Member Services on Nov 16, 2015 12:30:00 PM

Since 1995, the Boston College Center for Corporate Citizenship has studied how companies invest in communities and how these efforts connect to their businesses—and has published the findings in the Community Involvement study. Over the past 20 years, we’ve witnessed the role of community involvement evolve to become a strategic component of business.

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Topics: Corporate Community Involvement, Value of Corporate Citizenship, Strategy, Engagement

Future trends in sustainability reporting

Posted by Katherine V. Smith, Executive Director on Nov 4, 2015 2:49:45 PM

Today, investors use social and environmental performance KPIs as a proxy for assessing the quality of management and—increasingly—to measure risk. Now, the conversation is no longer about whether a company should report, but rather what they should consider when they do. How can companies gain the greatest possible value from their reporting efforts? Where should companies set performance goals? How and what should they measure? What frameworks should they use? How will report readers use the information?

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Topics: Sustainability Reporting, Value of Corporate Citizenship, Sustainable Development Goals (SDG), Framework, Trends, Key Performance Indicator (KPI)

Creating value by investing in community involvement

Posted by Colleen Olphert, Director, Membership and Member Services on Sep 16, 2015 9:30:00 AM

Community involvementAt the Boston College Center for Corporate Citizenship, we have been busy finishing the analysis of our 2015 study of how companies are managing and executing the community involvement activities within their corporate citizenship efforts, and expect the final report to be released this fall.

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Topics: Corporate Social Responsibility (CSR), Engaging Employees, Corporate Community Involvement, Value of Corporate Citizenship

The global benefits of stakeholder engagement

Posted by Katherine V. Smith, Executive Director on Aug 4, 2015 4:02:00 PM

Blog_Engagement_BCCCCPhilanthropy is commendable, but it must not cause the philanthropist to overlook the circumstances of economic injustice which make philanthropy necessary.

Martin Luther King, Jr.

Effective corporate citizenship programs look not only at the social issues they seek to address, but also at the root causes of those issues, assessing environmental, social, and governance (ESG) issues both at the macro and micro levels simultaneously.

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Topics: Stakeholder, Value of Corporate Citizenship, Strategy, Engagement, Global

Investing in Sustainability: Much More & Not Enough

Posted by Graham Sinclair on Aug 3, 2015 3:04:00 PM

InvestingintheFuture-LinkInTrillions of dollars are invested in sustainability. But trillions are not. What gives?

This year's International Corporate Citizenship Conference demonstrated that good progress has been made for the sustainability investment case, but also that much has not changed in the past decade. Michael Dell, CEO of recently de-listed Dell, described that going private to attract business investors with a longer-term mindset was a strategic, sustainable investment decision.

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Topics: Sustainability, Value of Corporate Citizenship, Trends

Fostering a more promising and productive future through mentorship programs

Posted by Stewart Rassier, Director of Executive Education on Jan 19, 2015 9:00:00 AM
Mentoring-079109-editedIn 1897, Andrew Carnegie, the industrialist credited with leading the enormous expansion of the American steel industry, appointed the 35-year-old Charles M. Schwab as his successor as president of Carnegie Steel. Schwab had started as a low level engineer at the company and first impressed Carnegie with his talents as a pianist at a party. This jump-started a close mentoring relationship between the two, and in a relatively brief period of time, Schwab was groomed to follow Carnegie as head of the company. Schwab’s business success even after he left Carnegie Steel is largely credited to Carnegie’s interest in his high-potential protégé.
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Topics: Volunteer, Value of Corporate Citizenship, Leadership, Youth, Education, Involvement

December Corporate Citizenship Highlights

Posted by Patricia MacKenzie, Director of Marketing & Communications on Dec 30, 2014 9:00:00 AM

The holiday season is a great time for corporate citizenship, as companies and consumers come together to give back to the communities in which they live, work, and do business. During December, CSR practitioners have been called upon to organize countless corporate giving and volunteer initiatives, with impressive results. Just a few weeks ago, companies rallied to gain support for #GivingTuesday, and saw a whopping 36 percent increase in donations. Some companies, like Center member Microsoft, stepped up their game by matching donations benefiting Microsoft Youthspark, a company-wide, global initiative that aims to create opportunities for 300 million youths by 2015.

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Topics: Engaging Employees, Volunteer, Value of Corporate Citizenship, Non-Profits