Corporate Citizenship Perspectives

Corporate Citizenship Conference Morning Recap Day 2: Investing Today for a Stronger Tomorrow

Posted by Jessica Shearer on Apr 9, 2018 6:36:46 PM

Marlene CropToday, attendees of the 2018 International Corporate Citizenship Conference came together for dynamic keynotes, deep-diving breakout sessions, and collaborative networking opportunities to share how they leverage responsibility to strengthen resilience and achieve results. Highlights of the day include an on-site volunteer project benefiting children’s hospitals in the LA area, in-depth discussions on the importance of a long-term view, the employee engagement potential of strategic programs, and much more.

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Topics: Corporate Social Responsibility (CSR), Value of Corporate Citizenship, Storytelling

Resilience and other lessons social impact leaders can learn from Olympians

Posted by Nikki Korn on Mar 16, 2018 4:19:29 PM

As we watched the Olympics and Paralympics, we saw athletes from all parts of the world pursue their goals without letting anything or anyone get in the way.  Their commitment and mindset teach us essential lessons for how we, as corporate citizenship professionals, must approach our work every day.

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Topics: Value of Corporate Citizenship, Benefits, Impact, Teams

Create your own collaborative CSR team

Posted by Katherine V. Smith, Executive Director on Feb 6, 2018 10:43:19 AM

Teamwork-Innovation-AdobeStock-85057404-A.png“There’s a way to do it better—find it.” Thomas Edison

Corporate citizenship professionals lead their companies to ‘better’—better workplaces, better communities, even a better planet. Progressing to ‘better’ requires a critical assessment of where we are now, and the courage to adapt, plan, and—ultimately—change our future path.

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Topics: Partnerships, Value of Corporate Citizenship, Integration, Best Practices, Collective Impact, Productivity

For this company, corporate responsibility is an investment in the future workforce

Posted by Patricia MacKenzie, Director of Marketing & Communications on Jan 11, 2018 9:52:21 AM

At the Boston College Center for Corporate Citizenship’s International Corporate Citizenship Conference, CSR leaders from around the world gather to share insights, tools, and tactics. Below, we share a story from last year’s conference, appearing originally in Issue 20 of The Corporate Citizen magazine, which details how State Street—the event’s 2017 convening sponsor—is working with five partners to advance job readiness today while strengthening its future workforce.

This year, our 2018 convening sponsor Travelers will share the benefits of a long-term approach. Other speakers will include award-winning writer and speaker Terri Trespicio, as well as experts from EY, UPS, and more. Now is the best time to register, because for a limited time you SAVE $200 on registration!

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Topics: Partnerships, Corporate Community Involvement, Value of Corporate Citizenship, Youth, Workforce, Best Practices, Education, Impact

Corporate Citizen Magazine Issue 23: Resilience, Responsibility, Results

Posted by Patricia MacKenzie, Director of Marketing & Communications on Jan 10, 2018 11:41:33 AM

The Winter 2018 issue of the Corporate Citizen Magazine, “Resilience, Responsibility, Results,” is now available!

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In this issue, you’ll learn about companies that have cultivated resilience, committed themselves to continued corporate responsibility efforts, and are—thanks to all of their hard work—seeing tremendous results in their bottom line, within their company culture, and in the communities where their employees live and work.

Highlights include:

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Topics: Sustainability, Value of Corporate Citizenship, Education, Business to Business (B to B), Change, Signature Programs

Evaluating for results: creating change through CSR measurement

ImpactMeasurement.Webinar.jpgTo maximize results from corporate citizenship investments, CSR professionals must be sure to measure and evaluate the impacts created by environmental, social, and governance (ESG) activities. By properly measuring impact, companies gain the data and insights necessary to communicate maximum business and social value to stakeholders, strengthen corporate citizenship programs, and demonstrate a strategic link between corporate citizenship and business success. However, strategically measuring corporate citizenship means moving beyond the reporting of activities and outputs, and instead emphasizing outcomes and long-term impacts.

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Topics: Reporting, Impact Measurement, Value of Corporate Citizenship, Change

This #GivingTuesday, companies went beyond corporate giving

Posted by Patricia MacKenzie, Director of Marketing & Communications on Nov 30, 2017 10:53:41 AM

#GT Heart.pngThis week we celebrated the sixth annual #GivingTuesday, a global day of philanthropy following Black Friday and Cyber Monday, when consumers turn from shopping to giving—and for companies, corporate giving. According to #GivingTuesday founding partner Blackbaud, this year was the most successful yet: Online giving was up 28 percent from last year, with more than $60.9 million in online donations.

As always, companies were instrumental in that success, using social media to drive the day's momentum. Corporate citizenship leaders used this moment to shine a spotlight on not only corporate giving, but also corporate community involvement and engaging employees on volunteer work—both on this #GivingTuesday and all year round. 

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Topics: Philanthropy, Engaging Employees, Giving, Corporate Community Involvement, Value of Corporate Citizenship

Participating in #GivingTuesday? Corporate giving may be its own reward, but there are other benefits, too…

Posted by Katherine V. Smith, Executive Director on Nov 21, 2017 12:06:43 PM

For the past five years, the first Tuesday following U.S. Thanksgiving has been known as #GivingTuesday, a day set aside to encourage organizations around the world to celebrate and act upon the values of service and giving back.

#GivingTuesday offers a focused opportunity for companies to connect with their employees, community partners, and customers, all in an effort to champion a worthwhile cause. While corporate citizenship is best considered an ongoing and ever-evolving process, Tuesday, November 28, 2017 is noteworthy as it provides an opportunity to appreciate all that can be accomplished when stakeholders collaborate by way of corporate giving. Below are just a few ways strategic corporate giving delivers both business and social value, along with example #GivingTuesday activities from our Center member companies.

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Topics: Philanthropy, Engaging Employees, Giving, Corporate Community Involvement, Value of Corporate Citizenship

3 ways corporate citizenship can improve brand and reputation

Every year, the Boston College Center for Corporate Citizenship gathers 600+ CSR professionals together for its annual International Corporate Citizenship Conference. Some of the most popular aspects of this three-day event are the numerous breakout sessions, where attendees can learn from expert panels, practical workshops, and in-depth case studies. This April in Los Angeles, the 2018 International Corporate Citizenship Conference—hosted by Travelers—will again feature 30 breakout sessions, and now is the best time to register, because for a limited time you SAVE $600 on registration!

Below is a recap of one of last year’s most popular sessions: Brand and reputation. You can find this story, and more, in our quarterly magazine, The Corporate Citizen.

BrandandRep.jpgThe interaction between a company’s bottom line, its environmental, social, and governance (ESG) efforts, and the way customers view both its product and its people is complex. Figuring out the right mix may be demanding at times. If you get it right, the rewards are more than worth the effort.

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Topics: Value of Corporate Citizenship, Reputation, Brand, Consumer, Intangible Assets

Creating CSR value with strong brand and reputation

View all resources on the Value of Corporate Citizenship >

“Reputation is what people expect us to do next. It is their expectation of the quality and character of the next thing we produce or say or do. We control our actions (even when it feels like we don't) and our actions over time (especially when we think no one is looking) earn our reputation.” – Seth Godin

Predictability is comforting. We like our daily routines, we wear the same jersey or sit in the same seat when our team plays, and we tend to remain loyal to the brands we like and trust. Unforseen events can shake our confidence in corporations, so companies spend a great deal of time preparing for the unexpected to ensure they consistently deliver on their brand promises. However, businesses today face a unique challenge in that most of their value is intangible, which must be protected and advanced in different ways.  

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In the 1970s, a company’s market value was comprised of 83 percent tangible assets, things like the physical property, products, and machinery that the company owned. Only 17 percent of the market value of a company was made up of intangible assets, like intellectual property, human capital or reputation.[i]

Fast forward to the present day and the proportion has completely inverted. Only 16 percent of a company’s value is comprised of tangible assets, while 84 percent is made up of intangible assets (see Figure A).

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Topics: Corporate Social Responsibility (CSR), Value of Corporate Citizenship, Reputation, Brand, Consumer, Intangible Assets, Market

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The Boston College Center for Corporate Citizenship is your resource for insights, research, trending topics, and executive education in the corporate citizenship field.

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