Corporate Citizenship Perspectives

Long-term measurement for long-term sustainability

Posted by Colleen Olphert, Director, Membership and Member Services on Apr 19, 2017 10:47:33 AM

The following is excerpted from The State of Corporate Citizenship 2017. To learn more about how you can use measurement tools to capture the value your corporate citizenship programs create for both the company and the community, consider joining in New Orleans on January 17-18, 2018 for our Advanced Corporate Citizenship Measurement: Logic Model and ROI course.

To achieve key business goals and make a lasting impact on social and environmental issues, companies are investing in corporate citizenship efforts. The Boston College Center for Corporate Citizenship’s State of Corporate Citizenship 2017 finds that when companies commit to an activity—such as the development of environmentally friendly products—for more than four years, executives are much more likely to report success in meeting their goals.

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Topics: Sustainability, Member Spotlight, Impact Measurement, Value, Signature Programs

Corporate Citizenship Impact and Measurement: How to Measure Progress

Posted by Stewart Rassier, Director of Executive Education on Oct 22, 2015 4:34:27 PM

Evaluation & MeasurementCorporate citizenship professionals are becoming increasingly adept at tying CSR programs to overall business strategy, creating programs that make the most of their employees’ unique skills and their companies’ products and services, and tackling the problems that are most relevant to their stakeholders and operating contexts. In this way, they are addressing environmental, social, and governance issues while contributing to important business goals. To ensure that they are efficiently investing their time, skills, and financial resources, effective CSR professionals are relying on careful measurement and evaluation tactics.

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Topics: Corporate Citizenship, Impact Measurement, Value

Get to ‘better’. How using data drives success in corporate citizenship.

Posted by Katherine V. Smith, Executive Director on Feb 5, 2015 2:14:00 PM
“In God we trust. All others bring data”
―W. Edwards Deming

Data Drives Corporate CitizenshipThrough corporate citizenship, we can improve our companies—and our world.  But how do others know what we are doing?

We can create a healthier planet through more sustainable operations and green innovations. We can foster a society that welcomes the contributions of all of its members and works to ensure the health and safety of its communities. We can drive financial performance. How do we know we’re getting to “better”? We set goals and report on progress towards them.

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Topics: Impact Measurement, Value, Outcomes

Employee Volunteering: Do you want to expand your employee participation?

Posted by Stewart Rassier, Director of Executive Education on Dec 9, 2014 10:00:00 AM

Volunteerism-iStock_000022509516LargeIs your corporate citizenship department looking to kick-start your employee volunteer program? Start with, “What’s in it for me?”  Ask yourself: What’s in it for your employees and your business?

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Topics: Engaging Employees, Value, Reputation, Employee Volunteer Program (EVP)

Accounting for the future—will you be Wimpy or Warren Buffet?

Posted by Katherine V. Smith, Executive Director on Aug 6, 2014 6:04:00 AM

"Someone's sitting in the shade today because someone else planted a tree long time ago" - Warren Buffett

20140806-KVS-Blog-WhimpyLast week I was reading a whitepaper from MFS Investment Management about the benefits of investing on a longer horizon.

Corporate citizenship leaders, take note. There is more and more being written about the need for investors to take a longer view. This perspective presents a potential opportunity for companies that are willing to make longer-term investments in environmental, social, and governance dimensions of their businesses to improve their operating environments so that they can sustain positive returns for the longer term.

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Topics: Responsible Corporate Leadership, Impact Measurement, Value, Investment Strategy

Key takeaways: manufacturing companies and an educated workforce

Posted by M McCollester on Jul 14, 2014 11:38:54 AM

Education in Science, Technology, Engineering, and Math (STEM) is extremely important in building a skilled talent pool for the manufacturing sector. We spoke with three representatives in our July webinar, Manufacturing Companies and an Educated Workforce, about their efforts to build effective STEM education programs.

Scott Hudson, principal manager, social responsibility and community outreach at the Alcoa Foundation, Jennifer Mandel, communications and public affairs manager at Lockheed Martin, , and Michele Walker-Moak, program manager, global community affairs atApplied Materials believe that encouraging interest in STEM fields is crucial for the future of manufacturing companies. They noted that a shortage of STEM-trained talent currently exists, and thus they focus their programs on engaging untapped demographic groups to help fill this void.

Three key themes emerged from our discussion of STEM education initiatives, and our participants shared their experiences with each:

Aligning Programs with Strategic Issues

One of the main themes that arose from our exchange is the significance of aligning educational programs with a company’s overall strategy. Taking this step increases the program’s effectiveness for it allows executives, employees, and other stakeholders to more easily see the value of the investment.

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Topics: Partnerships, STEM, Corporate Community Involvement, Align, Value, Education

Corporate citizenship leaders meet in Los Angeles to talk adaptable leadership in increasingly demanding business landscape

Posted by Susan Thomas on Mar 23, 2014 9:33:56 PM

The 2014 International Corporate Citizenship Conference kicked off at the Beverly Hilton with an opening reception hosted by Altria. The space was abuzz with excitement from first-time attendees and conference veterans alike who were looking to share and learn from each other’s experiences and expertise. Networking commenced, connections were made, and rich conversation began in earnest among peers eager to talk corporate citizenship and today’s realities.

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Topics: Corporate Citizenship, Conference, Leadership, Integration, Value, Network

Do socially responsible business practices influence the value of your company? Research says yes.

Posted by Katherine V. Smith, Executive Director on Mar 5, 2014 9:43:24 AM

Plenty of research over the years has focused on the relationship between social performance and various aspects of firm value. Adding to the literature, research published recently by the Conference Board studied over 1,000 companies from 2008 to 2012 to see if corporate citizenship contributes to brand equity. Using CSRHub’s ratings and Brand Finance’s Brand Strength Index (BSI) for analysis, the study finds a positive correlation between brand value and corporate citizenship. This held true across all of the dimensions studied with employment dimensions being most strongly correlated.

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Topics: Corporate Citizenship, Corporate Social Responsibility (CSR), Value, Corporate Social Performance (CSP), Brand

Panera Bread fights food insecurity one meal at a time

Posted by TSimpson on Jul 24, 2013 6:30:19 AM

new panera logoPanera Bread recently opened a new location in Boston. One of the most striking things about this bakery-cafe is that, unlike its predecessors, there are no cash registers and no prices. Rather, the cafe provides suggested donation amounts and donation bins to collect contributions. This new model is the most recent installation of the Panera Bread Foundation’s non-profit concept: Panera Cares community cafe. Under this innovative model, customers are asked to embrace the notion of shared responsibility and pay what they can. Those who can afford it may donate the suggested amount or more, but those who cannot may donate what they’re able or volunteer their time in exchange for a meal voucher. Either way, the goal is for each person who enters Panera Cares to eat with dignity.

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Topics: Philanthropy, Corporate Community Involvement, Value, Impact, Foundation, Signature Programs

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The Boston College Center for Corporate Citizenship is your resource for insights, research, trending topics, and executive education in the corporate citizenship field.

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