Corporate Citizenship Perspectives

Corporate Citizen Magazine Issue 23: Resilience, Responsibility, Results

Posted by Patricia MacKenzie, Director of Marketing & Communications on Jan 10, 2018 11:41:33 AM

The Winter 2018 issue of the Corporate Citizen Magazine, “Resilience, Responsibility, Results,” is now available!

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In this issue, you’ll learn about companies that have cultivated resilience, committed themselves to continued corporate responsibility efforts, and are—thanks to all of their hard work—seeing tremendous results in their bottom line, within their company culture, and in the communities where their employees live and work.

Highlights include:

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Topics: Sustainability, Value of Corporate Citizenship, Education, Business to Business (B to B), Change, Signature Programs

Long-term measurement for long-term sustainability

Posted by Colleen Olphert, Director, Membership and Member Services on Apr 19, 2017 10:47:33 AM

The following is excerpted from The State of Corporate Citizenship 2017. To learn more about how you can use measurement tools to capture the value your corporate citizenship programs create for both the company and the community, consider joining in New Orleans on January 17-18, 2018 for our Advanced Corporate Citizenship Measurement: Logic Model and ROI course.

To achieve key business goals and make a lasting impact on social and environmental issues, companies are investing in corporate citizenship efforts. The Boston College Center for Corporate Citizenship’s State of Corporate Citizenship 2017 finds that when companies commit to an activity—such as the development of environmentally friendly products—for more than four years, executives are much more likely to report success in meeting their goals.

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Topics: Sustainability, Member Spotlight, Impact Measurement, Value, Signature Programs

Empower your employees to lead sustainability efforts

Posted by Mark Feldman, Principal, Cause Consulting on Apr 12, 2017 10:40:09 AM

032817_BCCCC_0173.jpgFrom water filters that serve the developing world, to banking products that encourage investments in energy efficiency, to action-focused mobile engagement platforms, companies across all industries are empowering their employees to apply their professional expertise to develop solutions to business and social challenges. Distinguished from employee team and skills-based volunteerism, employee-led product innovation is a powerful engagement tool that drives business, social, and environmental impact. 

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Topics: Sustainability, Engaging Employees, Innovation, Culture, Employee

Leading change across sectors and sects

Posted by Katherine V. Smith, Executive Director on Feb 1, 2017 11:45:05 AM

Who matters most: shareholders or the people? Around the world a revolt seems under way. A growing cohort—perhaps a majority—of citizens want corporations to be cuddlier, invest more at home, pay higher taxes and wages and employ more people, and are voting for politicians who say they will make all that happen. Yet according to law and convention in most rich countries, firms are run in the interest of shareholders, who usually want companies to use every legal means to maximize their profits…executives fear that they cannot reconcile these two impulses. Should they fire staff, trim costs and expand abroad—and face the wrath of Donald Trump’s Twitter feed, the disgust of their children, and the risk that they’ll be the first against the wall when the revolution comes?... Or do they bend to popular opinion and allow profits to fall, inviting the danger that, in the run up to their 2018 annual general meeting, a fund manager…will topple them for underperformance?

Schumpeter, "Six sects of shareholder value," The Economist, January 21, 2017

All corporate citizenship work is about change. Every environmental or social investment made by a company is about using the assets of business to change our operating context for the better. This should be a no-brainer, right? Isn’t any change for the better, well…good? The rhetoric put forth in The Economist’s Schumpeter column earlier this month presents with wry humor a range of six corporate responses to the question it proposes and highlights the conflicts that arise from competing social and economic perspectives. 

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Topics: Corporate Citizenship, Corporate Social Responsibility (CSR), Sustainability, Management, Responsible Corporate Leadership, Engagement

Responsible Sourcing at EILEEN FISHER

Posted by Colleen Olphert, Director, Membership and Member Services on Jan 9, 2017 8:00:00 AM

The following is excerpted from a recent issue of The Corporate Citizen. To learn more about how you can connect with essential partners to make the most of the risks and opportunities present throughout your value chain, consider joining online either from September 18-November 10, 2017, or February 5-March 30, 2018 for our Integrating Corporate Citizenship Through Your Supply Chain course.

At EILEEN FISHER, the vision for fashion’s future is an industry where human rights and sustainability are not the effect of a particular initiative, but the measure of a business well run. To achieve this mission, the women’s clothing company has created an ambitious new model, entitled “Vision2020,” to guide the way in which their products are sourced and produced—and has ensured that its tenets are embraced at every level of its supply chain.

 

 

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Topics: Sustainability, Member Spotlight, Transparency, Supply Chain Management, Signature Programs

Want to achieve corporate citizenship progress? Include your supply chain

Posted by Stewart Rassier, Director of Executive Education on Jan 12, 2016 9:02:22 AM

SupplyChain_shutterstock_1909174041.gifA company’s corporate citizenship impact extends well beyond the four walls of the corporate headquarters. A significant amount of environmental, social, and governance (ESG) impact occurs within supply chains, whether it is greenhouse gas emissions, vendor performance, labor conditions within a supplier’s factory, or the sourcing of materials.

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Topics: Environment, Sustainability, Communication, Supply Chain Management

Build on corporate citizenship success in 2016

Posted by Katherine V. Smith, Executive Director on Jan 6, 2016 9:30:00 AM

“As an old ecologist I am also getting impatient. It’s been a long time. If we don’t convert all of this heat into light and all of this excitement into work, we will, I am afraid, be badly frustrated… Excitement cannot be sustained unless there are results... What I am concerned with is not what is wrong with the world, but what do we have to do to put it right.” - Peter Drucker, 1971

BuildSuccess_20150105.jpgIn 2015, we saw major advances in the way that world leaders, businesses, and the general public perceive and prioritize environmental, social, and governance issues. In September, leaders from around the world agreed to 17 Sustainable Development Goals (SDGs)—complete with 169 targets—to eradicate poverty and hunger, foster safe and inclusive societies, and combat global warming by 2030. In December, representatives from 195 nations adopted the Paris Climate Agreement, with the vital aim of reducing greenhouse gas emissions to halt global temperature increases and maintain life as we know it.

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Topics: Corporate Citizenship, Sustainability, Management, Sustainable Development Goals (SDG)

Investing in Sustainability: Much More & Not Enough

Posted by Graham Sinclair on Aug 3, 2015 3:04:00 PM

InvestingintheFuture-LinkInTrillions of dollars are invested in sustainability. But trillions are not. What gives?

This year's International Corporate Citizenship Conference demonstrated that good progress has been made for the sustainability investment case, but also that much has not changed in the past decade. Michael Dell, CEO of recently de-listed Dell, described that going private to attract business investors with a longer-term mindset was a strategic, sustainable investment decision.

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Topics: Sustainability, Value of Corporate Citizenship, Trends

Hershey’s Learn to Grow builds opportunities for cocoa farmers through evidence-based learning and innovative solutions

Posted by kerin.sikorski on Apr 29, 2014 5:57:55 AM

HersheyCorpLogo2012_180x96West Africa grows about two-thirds of the world’s supply of cocoa beans. More than two million cocoa farmers in West Africa and more than 10 million West Africans depend on cocoa for a significant portion of their livelihoods. Both climate change and shifts in demand have gravely impacted the industry in this region, creating the need for companies with operations in the region to invest in the long-term sustainability of local cocoa farmers. According to Andy McCormick, Senior Director of Cocoa Sustainability at The Hershey Company, projects designed to improve farmer production and raise incomes need to be at sufficient scale.

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Topics: Sustainability, Partnerships, Supply Chain, Impact Measurement, Corporate Community Involvement, Innovation, Global, Signature Programs

Conference breakouts provide valuable learning opportunities

Posted by Susan Thomas on Mar 24, 2014 8:59:55 PM

Outside the rich discussions emerging from the general sessions, conference attendees and speakers alike were sharing, learning, and inspiring each other in the day’s many breakout sessions. Following are highlights from just a few of the sessions:

“Engaging All Employees: A Guide to an Inclusive Portfolio” featured corporate citizenship pros who have mastered the art and science of employee engagement. Mark Heintz, director of corporate responsibility at Deckers Outdoor Corporation, Patty Pannkuk, vice president of team member philanthropy at Wells Fargo, Kate Rubin, vice president of social responsibility and president of UnitedHealth Foundation, and Nicole Stein, vice president of community responsibility at Umpqua Bank, spoke about what has worked for them to develop effective engagement efforts.

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Topics: Corporate Citizenship, Sustainability, Engaging Employees, Leadership, Innovation

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The Boston College Center for Corporate Citizenship is your resource for insights, research, trending topics, and executive education in the corporate citizenship field.

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