Where should your company invest?—a question that is asked time and time again to all corporate citizenship managers and one that is not easily answered. Although there is no one size fits all perfect formula, there are different tools and models that can help with strategically thinking about the best way to leverage a firm’s resources to help society as a whole.
Keeping your community involvement program organized and running smoothly, especially when it is growing, can be a difficult task. Luckily, there are many technology solutions that can help!
It is generally accepted that volunteering is a good thing to do and a common method by which members of a society helps those most in need. But is it true volunteering also benefits the volunteer? UnitedHealth Group wanted to look into this phenomenon further so they decided to conduct a comprehensive survey and analysis on what effect volunteering has on an individual. Carol Simon and Kate Rubin from UnitedHealth led our recent Webinar, Doing Good is Good for You, relaying findings from their 2013 Health and Volunteering Study which supports the positive effects employees and employers receive from volunteering.
In a recent meeting of Center members held at Boston College conversation inevitably turned to “it.”
“What do you call it?”
“How much is its budget?”
“Does it have a senior position?”
“Who does it report into?”
“How are you managing it?”
What is it? “It” is the management of environmental, social, and governance efforts in a corporation. At the Center we call it corporate citizenship but not all companies do. Just to give a few examples from our 2010 Profile of the Practice report: Managing corporate citizenship as a business strategy, 25 percent of companies called it corporate social responsibility, 20 percent corporate citizenship, 14 percent corporate responsibility, and 8 percent sustainability. Perhaps more importantly than what it is called, is the question of how corporate citizenship is being managed to deliver the greatest impact to society and the business. Research for the Center’s next Profile of the Practice report will soon be under way to again examine this topic.
The Boston College Center for Corporate Citizenship has just released the 2013 Profile of the Professionals. This research looks at salaries, job satisfaction, professional development and the motivations of people working in corporate citizenship roles. The findings show that the nature of corporate citizenship is rapidly developing and the role of professionals and their skill set is constantly evolving