Corporate Citizenship Perspectives

Corporate citizenship goals beyond 'better': How to get where you want to go

Posted by Katherine V. Smith, Executive Director on Oct 31, 2017 3:15:00 PM

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“To improve is to change, to be perfect is to change often.” – Winston Churchill

TabletwithIssue22.jpgWinston Churchill is considered one of the greatest strategic minds in modern history. He not only led Britain through World War II, he played an active role in the passage of the People's Budget—which introduced major social welfare reform programs—established Britain's first minimum wage, and even won the Nobel Prize for

 literature. He understood that continual progress could only be achieved through constant adaptation.

As corporate citizenship professionals, you are tasked with creating both the world in which we want to do business, AND the world in which we want to live. It's a lofty mission, one that requires us to challenge the status quo and innovate to create radical change.

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Topics: Engaging Employees, Corporate Community Involvement, Value of Corporate Citizenship, Strategy, Inclusion, Signature Programs

Managing corporate citizenship through organizational change

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All corporate citizenship work is change management; citizenship programs are designed with the express intent of creating meaningful, positive change in our companies and communities. Citizenship professionals are adept at building the case, marshalling (sometimes scarce) resources, and imagining that there could be better education, safer neighborhoods, and a healthier environment than there is now.

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Topics: Responsible Corporate Leadership, Strategy, Change

Investing in a Brighter Future for All

Posted by Colleen Olphert, Director, Membership and Member Services on May 12, 2017 2:43:52 PM

The following is excerpted from Issue 19 of The Corporate Citizen. To learn more about how you can align your corporate citizenship strategy with strategic business goals, consider joining us online for our Corporate Citizenship Strategy course.

BBVA-DayofService_Denver5.jpg

BBVA Compass relies on its bedrock principle of transparent banking to serve its clients, and invests significant time and money in its communities. 

It is firmly committed to reaching low- to moderate-income (LMI) areas. Every initiative BBVA Compass undertakes, every program that it develops and supports—whether it’s community development, education, or the arts—is designed to underscore the bank’s brand promise of building better, brighter futures for everyone in its communities.

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Topics: Corporate Citizenship, Strategy, Community

Stakeholder engagement as strategy development

Posted by Colleen Olphert, Director, Membership and Member Services on Feb 10, 2017 2:26:52 PM

The following is excerpted from The State of Corporate Citizenship 2017. To learn more about how you can prioritize the corporate citizenship issues that are most important to your stakeholders and business context, consider joining online from October 2-November 22, 2017 for our Materiality: Determining Priorities for Corporate Citizenship Strategy and Reporting course.

While the 2017 State of Corporate Citizenship shows a declining interest in formal stakeholder engagement among executive respondents, engaging with both internal and external audiences can be an important component of any corporate citizenship program. Through stakeholder engagement, companies can fully understand their social, environmental, and economic impacts, and prioritize the issues that are most important to both stakeholders and their business context.

Many companies, like CBRE—the world’s largest commercial real estate services firm—use the insights they gather from stakeholders to inform a materiality assessment, creating a roadmap for more strategic time and resource allocation, and more comprehensive reporting.

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Topics: Stakeholder, Materiality, Global Reporting Initiative (GRI), Sustainability Reporting, Strategy, Engagement, Dow Jones Sustainability Index (DJSI)

The 2017 State of Corporate Citizenship released

Posted by Katherine V. Smith, Executive Director on Jan 27, 2017 11:01:28 AM

Since 2003, the Boston College Center for Corporate Citizenship has examined in the State of Corporate Citizenship study how executives view corporate citizenship and their firms' performance in the environmental, social, and governance dimensions of business. Over the past 14 years, we’ve seen executives come to fully appreciate the vital role that corporate citizenship plays in achieving key business goals.

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Topics: Corporate Citizenship, Strategy

Understanding the executive perspectives for success

Posted by Colleen Olphert, Director, Membership and Member Services on Dec 28, 2016 8:00:00 AM

At the Boston College Center for Corporate Citizenship, we have been busy finishing the analysis of our 2017 study on the executive perspectives about corporate citizenship, and expect the final report to be released in January 2017.

The Center has been surveying executives and reporting on the role of corporate citizenship in achieving business success in our State of Corporate Citizenship study since 2003. Over the past 14 years, much has changed. The global economy has recovered from two historic recessions, markets have become increasingly connected and electronic, and the threat of climate change has come to the forefront of popular consciousness.

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Topics: Corporate Citizenship, Strategy, Executive

Continual improvement at Dogeared: For the business and the community

Posted by Colleen Olphert, Director, Membership and Member Services on Sep 12, 2016 3:37:00 PM

The following is excerpted from Issue 15 of The Corporate Citizen. To learn more about how you can engage your employees and contribute to your communities by developing a strategic corporate citizenship plan, consider joining us on online or in Los Angeles on February 7-9, 2018 for our Corporate Citizenship Strategy: Connect to Your Business and Community course.

For companies with a smaller operational footprint—even though they may have national or even global brand exposure—great value can be achieved by developing a foundational ethos, applying that mission to every aspect of business, from design through delivery, and incorporating it into community involvement strategy.

Founded in 1991 by Marcia Maizel-Clarke and Merlin Clarke, Dogeared, a global accessories brand that focuses on handcrafted jewelry, was built on the premise of community. The company sources the majority of products and materials locally from vendors around the Los Angeles area. Local artisans handcraft all of the company’s unique charms, and jewels are designed and assembled on-site in their Southern California studio.

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Topics: Partnerships, Member Spotlight, Value of Corporate Citizenship, Strategy, Reputation, Culture, Brand, Signature Programs

The key to sustainable business

Posted by Katherine V. Smith, Executive Director on Sep 6, 2016 8:30:00 AM

Ideas_175px.jpgAs we head out of the dog days of summer, the transition to Fall brings more bustle to the rhythm of work and life for many of us.  It is easy to feel like the grind of our fast-paced business world will govern our every action and bit of our attention for the next 11 months. 

After all, our work is full of innumerable necessary tasks: prepare the sustainability report; develop the employee volunteer project; meet with the Green Teams to get the office recycling campaign going; create corporate citizenship talking points for your CEO’s next investor presentation; the list goes on and on…

Something’s gotta give, right?  Here’s one thing that you should never let slip off of your list:

Take time to ask, “What if…?”

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Topics: Corporate Citizenship, Management, Strategy

Sustainability reports getting attention from investors and regulators

Posted by Katherine V. Smith, Executive Director on Aug 2, 2016 12:52:36 PM

going-green-tree-wellness-sustainability.jpgThis spring, the Securities and Exchange Commission (SEC) opened for comment a review of its Regulation S-K filing—inviting comment on both form and substance of disclosures for companies listed on U.S. stock exchanges. Among many other matters, the SEC consultation document sought comment on whether disclosure on sustainability and other matters related to social policy should be mandated.

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Topics: Corporate Citizenship, Stakeholder, Measurement, Global Reporting Initiative (GRI), Sustainability Reporting, Strategy, United Nations Global Compact (UNGC), Investors, Framework

Priorities, vision, and back-casting: Keys to CSR strategy

Posted by Stewart Rassier, Director of Executive Education on Jul 25, 2016 11:12:03 AM

iStock_50165150.jpgCorporate citizenship professionals from across the United States and Canada will be traveling to the Boston College campus to attend our Management Intensive and Leadership Academy courses. These groups explore business and management approaches and tools that can be applied to their corporate citizenship, CSR, employee engagement, and sustainability jobs. Each year, one of the most popular questions we field is: "How do you create a corporate citizenship strategy?"

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Topics: Responsible Corporate Leadership, Strategy, Vision, Align, Buy-in

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The Boston College Center for Corporate Citizenship is your resource for insights, research, trending topics, and executive education in the corporate citizenship field.

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