Corporate Citizenship Perspectives

Corporate Citizenship Conference Morning Recap Day 2: Investing Today for a Stronger Tomorrow

Posted by Jessica Shearer on Apr 9, 2018 6:36:46 PM

Marlene CropToday, attendees of the 2018 International Corporate Citizenship Conference came together for dynamic keynotes, deep-diving breakout sessions, and collaborative networking opportunities to share how they leverage responsibility to strengthen resilience and achieve results. Highlights of the day include an on-site volunteer project benefiting children’s hospitals in the LA area, in-depth discussions on the importance of a long-term view, the employee engagement potential of strategic programs, and much more.

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Topics: Corporate Social Responsibility (CSR), Value of Corporate Citizenship, Storytelling

2018 Corporate Citizenship Conference Recap Day 1: Building Better Together

Posted by Jessica Shearer on Apr 9, 2018 12:08:25 AM

WellsFargo_GeneralSessionToday, 600 CSR professionals traveled to Los Angeles to kick off the 2018 International Corporate Citizenship Conference—an event dedicated to helping CSR professionals strengthen the connections between resilience, responsibility, and results. The afternoon was filled with numerous networking opportunities and an illuminating dinner session—and was capped off by the annual Film Festival award ceremony—setting the stage for two more days of insights and connections.

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Topics: Corporate Citizenship, Corporate Social Responsibility (CSR), Storytelling

10th Annual Film Festival | Finalists Announced

Posted by Jessica Shearer on Mar 7, 2018 10:47:03 AM

Congratulations to the nine newest Corporate Citizenship Film Festival finalists!

Public voting for the 2018 Film Festival has closed and YOU have chosen this year's top nine submissions. Thank you to all the companies that entered. The Corporate Citizenship Film Festival—presented by Wells Fargo—is proud to honor excellence in corporate citizenship and recognize the great work being undertaken by companies across the CSR landscape, including impactful disaster relief programs, innovative STEM and financial literacy educational initiatives, community involvement campaigns, and partnerships designed to improve health and well-being.

 

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Topics: Corporate Citizenship, Storytelling, Impact, Signature Programs

Celebrate CSR | Vote in our Film Festival Today

Posted by Patricia MacKenzie, Director of Marketing & Communications on Jan 29, 2018 9:52:50 AM

If you are a corporate citizenship professional, industry leader, or you simply want to support great corporate citizenship work that is being done across the globe, today's your day—voting is now underway for the Boston College Center for Corporate Citizenship's 10th annual Film Festival!

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Topics: Corporate Citizenship, Storytelling, Impact, Signature Programs

Promote Your CSR Story | Submit a Video Today

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Time is running out to submit your video to the Boston College Center for Corporate Citizenship's 10th annual Film Festival, the winners of which will be honored at our upcoming International Corporate Citizenship Conference, held April 8-10 in Los Angeles.

If you haven't yet submitted a video—you should!

 A variety of relevant research highlights the impact companies can make through video: Axonn Research found that seven in 10 people view brands more favorably after watching an engaging video about them, while an Animoto survey revealed that one in four customers lose interest in a product if it is not marketed with a video. 

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Topics: Corporate Citizenship, Storytelling, Signature Programs

Submit Your Video | Showcase Your Corporate Citizenship

Posted by Patricia MacKenzie, Director of Marketing & Communications on Nov 13, 2017 3:22:26 PM

The 10th annual Corporate Citizenship Film Festival—the largest film festival devoted exclusively to celebrating the work of corporate social responsibility (CSR) professionals, their companies, and programs—has officially begun!

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The interaction between a company’s bottom line, its environmental, social, and governance (ESG) efforts, and the way customers view both its product and its people is complex. Figuring out the right communications mix may be demanding at times. If you get it right, the rewards are more than worth the effort.

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Topics: Corporate Citizenship, Storytelling, Signature Programs

Announcing the 2017 Corporate Citizenship Film Festival Finalists

Posted by Patricia MacKenzie, Director of Marketing & Communications on Mar 6, 2017 10:50:25 AM

The 2018 Film Festival is now open. Submit your video >

Congratulations to the 2017 Corporate Citizenship Film Festival Finalists!

The public voting has closed and YOU have chosen the top nine finalists for 2017. Thank you to all the companies that entered. The Corporate Citizenship Film Festivalpresented by FedExis proud to honor excellence in corporate citizenship and recognize your important work.

The winner of each category, including a special award for Fan Favorite (based on votes) and Best in Show (based on overall excellence in storytelling, production, and the connection of corporate citizenship to business value) was announced at the 2017 International Corporate Citizenship Conference, held in Boston March 26-28.

Interested in entering for 2018? Email filmfestival@bc.edu.

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Topics: Corporate Citizenship, Conference, Film Festival, Communication, Global, Storytelling

The Power of Storytelling

Posted by Patricia MacKenzie, Director of Marketing & Communications on Dec 14, 2016 9:08:28 AM

Every year, the Boston College Center for Corporate Citizenship holds the International Corporate Citizenship Film Festival to celebrate not only the great work that companies are doing to achieve social, environmental, and business value, but also the creative methods in which they communicate their efforts. Public voting for the 2017 Film Festival—presented by FedEx—is now open. Vote for the winning video before February 17, 2017. Winners will be announced during the 2017 International Corporate Citizenship Conference, held in Boston on March 26-28.

For the 2016 competition, the Center introduced compe­tition categories for the first time to recognize a wider selection of terrific programs. The award ceremony, sponsored by Mary Kay Inc., was held during the 2016 International Corporate Citizenship Conference in Atlanta. There, Kirsten Gappelberg, director of corporate social responsibility & sustainability at Mary Kay, shared the mindset that enables her team to create award-winning videos that increase engagement around their signature cause—domestic violence.

2016_film_festival_winners.jpgFrom left to right: Jamie Mercurio of athenahealth, Catherine McGlown of Humana, Chandra Gruber of St. Jude Medical, and Sarah Andersen of Thermo Fisher Scientific.

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Topics: Corporate Citizenship, Conference, Film Festival, Communication, Storytelling

2017 Film Festival Call for Entries is Now Open

We're delighted to announce that the call for entries is now open for our 9th annual International Corporate Citizenship Film Festival, the largest film festival devoted exclusively to celebrating the work of corporate social responsibility (CSR) professionals, their companies, and programs. Part of the 2017 International Corporate Citizenship Conference, this year's Film Festival is presented by FedEx.

“Each year, through video storytelling, we highlight the tremendous work accomplished by corporate citizenship professionals from around the world,” said Katherine V. Smith, executive director, Boston College Center for Corporate Citizenship. “By showcasing these exceptional programs and initiatives—and the creative ways in which they’re shared—we strive to inspire others to do even more great work.”

Since the inaugural event in 2009, the Film Festival has received more than 400 submissions. Among last year’s winning entries were films that featured STEM education, lifelong fitness and well-being, and access to quality healthcare for uninsured individuals. Here's an overview of last year's finalists:

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Topics: Corporate Citizenship, Conference, Film Festival, Storytelling

2016 Corporate Citizenship Conference Recap Day 1: The Power of Storytelling

Posted by Patricia MacKenzie, Director of Marketing & Communications on Mar 20, 2016 8:48:16 PM

BCConf16_crowd.jpgToday, more than 500 corporate citizenship professionals joined us in Atlanta with one purpose: to gather the knowledge and connections necessary to lead the fight against some of the most pressing global issues. The afternoon was filled with numerous networking opportunities and an illuminating dinner session—and was capped off by the annual Film Festival Award Ceremony—setting the stage for two more days of insights and connections.

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Topics: Corporate Citizenship, Corporate Social Responsibility (CSR), Conference, Network, Storytelling, Professional Development

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The Boston College Center for Corporate Citizenship is your resource for insights, research, trending topics, and executive education in the corporate citizenship field.

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