Corporate Citizenship Perspectives

Salesforce: Engaging Employees in the Aloha Culture

Posted by Colleen Olphert, Director, Membership and Member Services on Apr 13, 2016 7:30:00 AM

The following is excerpted from the most recent issue of the Corporate Citizen

Employee engagement is key to company performance, leading to positive effects such as higher productivity, improved work quality, and decreased job turnover. Employees want to be involved in their work, enthusiastic about the organization they work for, and committed to their fellow workers. Yet less than a third of U.S. workers were engaged in their jobs in 2014, according to Gallup.

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Topics: Philanthropy, Engaging Employees, Giving, Member Spotlight, Culture, Signature Programs

ArcelorMittal invests in building a cleaner future

Posted by Colleen Olphert, Director, Membership and Member Services on Feb 17, 2016 6:47:30 AM

ArcelorMittal’s commitment to carbon reduction efforts were on display during the 2016 International Corporate Citizenship Conference, where they served as the event’s carbon offset sponsor. 

In order to address the world’s most pressing environmental, social, and governance (ESG) issues, companies must continually search out and implement new ways to address their impacts and invest in sustainable solutions for today and for the future.

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Topics: Corporate Citizenship, Environmental Sustainability, Partnerships, Pollution, Signature Programs

Inspired Service

Posted by Katherine V. Smith, Executive Director on Jan 20, 2016 12:50:17 PM

The following is excerpted from the Boston College Center for Corporate Citizenship’s most recent issue of the Corporate Citizen magazine. 

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Jessica Allen, standing, is an Elizabeth Dole Foundation Fellow, serves as caregiver for her husband Charles, and holds down a job with the Yellow Ribbon Fund. While serving in Afghanistan, Charles stepped on an IED and everything changed—he became a double amputee. The Elizabeth Dole Foundation is one example of the nonprofits supported by USAA and The USAA Foundation to help military caregivers with programs that promote their emotional well-being and financial empowerment.

With a new comprehensive corporate citizenship strategy, USAA sharpens its focus to increase positive impact on military families and local communities. In 1922, 25 Army officers in San Antonio, Texas, joined together to insure their automobiles because they had difficulty getting insurance due to their high-risk professions. These officers formed an insurance company to help protect one another—an association based on trust and the bond of military service.

From that humble beginning, the organization has grown to become a leading brand for customer experience. Today, USAA serves more than 11 million military servicemembers and their families with insurance, banking, investments, and financial advice. The organization’s corporate citizenship focus through the years had been broadly focused and mostly oriented toward its San Antonio hometown.

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Topics: Corporate Citizenship, Volunteer, Giving, Corporate Community Involvement, Veterans, Signature Programs

Case Study: Aligning workplace giving, corporate philanthropy, and volunteering at KPMG

Posted by Colleen Olphert, Director, Membership and Member Services on Dec 23, 2015 7:20:00 AM

The following is excerpted from the Boston College Center for Corporate Citizenship’s most recent research report, the Community Involvement Study 2015. KPMG_Corporate_Giving.jpgTo learn more about corporate giving, consider joining us for Corporate Giving: An Introduction to Corporate and Foundation Giving

To most effectively address social issues through community involvement efforts, many companies take a holistic approach, developing efforts that work in tandem to achieve the greatest possible business and social value. Workplace giving efforts are an important component of these efforts, and are often used by companies to augment the more traditional corporate giving and volunteer initiatives.

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Topics: Volunteer, Giving, Corporate Community Involvement, Youth, Signature Programs

Farmers Insurance helps launch a Disaster Recovery Playbook

Posted by Colleen Olphert, Director, Membership and Member Services on Nov 24, 2015 9:00:45 AM

The following is excerpted from the Boston College Center for Corporate Citizenship’s research report, the Community Involvement Study 2015.

Farmers_NJ_Fav_Team_.jpgThe 2015 Community Involvement Study finds that nearly all companies have a community involvement strategy or are in the process of setting one up. The most effective are those that align their programs with overall business objectives—bringing the unique skills and expertise of employees to bear on some of society’s toughest challenges.

As a property and casualty insurance company, Farmers Insurance knows well what challenges people face when they encounter natural disasters. Building from their core competency, Farmers has a dedicated team of staff members who handle only disaster response and are prepared to react in a moment’s notice.

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Topics: Volunteer, Corporate Community Involvement, Align, Disaster Relief, Signature Programs

Integrating corporate citizenship across the value chain

Posted by Colleen Olphert, Director, Membership and Member Services on Aug 11, 2015 11:30:00 AM


The following member spotlight is excerpted from the most recent issue of The Corporate Citizen. To learn more about how you can focus resources and attention on the issues most important to your company’s stakeholders and business context, consider joining us for our CDP Reporting: Disclosing Environmental Impacts course.

Today, consumers are likely to hold firms responsible for the impacts of their products, regardless of where within the value chain the impact occurs. That’s why many companies are taking steps now to ensure that their corporate citizenship objectives are shared by their suppliers and business partners.

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Topics: Corporate Citizenship, Membership, Supply Chain, Communication, Integration, Signature Programs

JetBlue moves people through employee engagement

Posted by Katherine V. Smith, Executive Director on Jul 28, 2015 1:11:06 PM
Jetblue_Moves_PeopleThe following member spotlight is excerpted from The Corporate Citizen, the Center’s magazine, and illustrates the importance of strategic communication in effective corporate citizenship programs. 
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Topics: Corporate Citizenship, Corporate Social Responsibility (CSR), Engaging Employees, Communication, Align, Workplace, Signature Programs

MassMutual challenges students to plan for the future

Posted by Colleen Olphert, Director, Membership and Member Services on Apr 15, 2015 1:48:00 PM

MassMutual-FutureSmartHere at the Center, we spend a lot of time thinking about how our members can make the good work they do in CSR go even further. We scan research publications in the management and social sciences disciplines related to corporate citizenship, work with some of the top thinkers in the field, and conduct our own research to provide our more than 400 members with the insights that help drive business and social value.

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Topics: Partnerships, Corporate Community Involvement, Education, Signature Programs

Corporate Citizenship in Action: Ready to LAUNCH with Nike

Posted by Colleen Olphert, Director, Membership and Member Services on Apr 2, 2015 12:27:00 PM

MemberSpotLight_Nike_20150327The following is excerpted from the most recent issue of The Corporate Citizen, the Center’s biannual magazine. 

Setting audacious long-term goals and working toward them is the central challenge of every business. One of the challenges for high-performing companies is creating evolutionary goals that are based on a vision for a sustainable future.Tweet: A key challenge for companies is creating evolutionary goals that are based on a vision for a #sustainable future.  http://bit.ly/1MbQdBF

Addressing Boston College’s CEO Club in May 2014, Mark Parker, president and chief executive officer of NIKE, Inc., shared the company’s evolutionary process: “We wanted a mission statement and a set of values and guiding principles that were really true to the spirit of the company—that were forward-looking, aspirational, and something that employees would actually reference and use in their work.”

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Topics: Environmental Sustainability, Responsible Corporate Leadership, Innovation, Global, Brand, Signature Programs

Informing change: How Nielsen Uses Data for Social Good

Posted by Colleen Olphert, Director, Membership and Member Services on Feb 20, 2015 12:13:00 PM

Nielsen Uses Data for Social GoodEnvironmental, social, and governance (ESG) programs are only as strong as the data they are built on. Tweet: #Environmental, #social, and #governance (ESG) programs are only as strong as the data they are built on. http://bit.ly/1LjhmfXThat’s why the most effective corporate citizenship professionals consistently gather, evaluate, and measure all available data to create initiatives that are tied to business strategy and leverage the skills and expertise of their colleagues. They set daring goals complete with milestones and targets. They are aware of all affected stakeholders and know how to reach them. They know what resources are available and which are needed for success. They continually assess, modify, and improve their efforts based on the most recent data to achieve the most business and social value possible.

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Topics: Partnerships, Management, Measurement, Responsible Corporate Leadership, Corporate Community Involvement, Align, Non-Profits, Signature Programs

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The Boston College Center for Corporate Citizenship is your resource for insights, research, trending topics, and executive education in the corporate citizenship field.

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