Corporate Citizenship Perspectives

10th Annual Film Festival | Finalists Announced

Posted by Jessica Shearer on Mar 7, 2018 10:47:03 AM

Congratulations to the nine newest Corporate Citizenship Film Festival finalists!

Public voting for the 2018 Film Festival has closed and YOU have chosen this year's top nine submissions. Thank you to all the companies that entered. The Corporate Citizenship Film Festival—presented by Wells Fargo—is proud to honor excellence in corporate citizenship and recognize the great work being undertaken by companies across the CSR landscape, including impactful disaster relief programs, innovative STEM and financial literacy educational initiatives, community involvement campaigns, and partnerships designed to improve health and well-being.

 

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Topics: Corporate Citizenship, Storytelling, Impact, Signature Programs

Celebrate CSR | Vote in our Film Festival Today

Posted by Patricia MacKenzie, Director of Marketing & Communications on Jan 29, 2018 9:52:50 AM

If you are a corporate citizenship professional, industry leader, or you simply want to support great corporate citizenship work that is being done across the globe, today's your day—voting is now underway for the Boston College Center for Corporate Citizenship's 10th annual Film Festival!

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Topics: Corporate Citizenship, Storytelling, Impact, Signature Programs

Corporate Citizen Magazine Issue 23: Resilience, Responsibility, Results

Posted by Patricia MacKenzie, Director of Marketing & Communications on Jan 10, 2018 11:41:33 AM

The Winter 2018 issue of the Corporate Citizen Magazine, “Resilience, Responsibility, Results,” is now available!

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In this issue, you’ll learn about companies that have cultivated resilience, committed themselves to continued corporate responsibility efforts, and are—thanks to all of their hard work—seeing tremendous results in their bottom line, within their company culture, and in the communities where their employees live and work.

Highlights include:

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Topics: Sustainability, Value of Corporate Citizenship, Education, Business to Business (B to B), Change, Signature Programs

Promote Your CSR Story | Submit a Video Today

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Time is running out to submit your video to the Boston College Center for Corporate Citizenship's 10th annual Film Festival, the winners of which will be honored at our upcoming International Corporate Citizenship Conference, held April 8-10 in Los Angeles.

If you haven't yet submitted a video—you should!

 A variety of relevant research highlights the impact companies can make through video: Axonn Research found that seven in 10 people view brands more favorably after watching an engaging video about them, while an Animoto survey revealed that one in four customers lose interest in a product if it is not marketed with a video. 

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Topics: Corporate Citizenship, Storytelling, Signature Programs

The ROI of environmental sustainability

Posted by Colleen Olphert, Director, Membership and Member Services on Dec 13, 2017 12:43:40 PM

The following is excerpted from Issue 22 of The Corporate Citizen. By evaluating your environmental sustainability impacts, you can gather the data and insights to create long-term targets and lasting change, much like TD Bank Group. Consider joining us in Los Angeles, CA on February 7-8, 2018 to learn more about how you can use the CDP reporting framework to measure and manage your environmental impacts.

Committed-to-Zero.jpgAs a leading financial services company, TD Bank Group (TD) has a unique understanding of the business and social value that can be derived from environmental investments. When developing strategy, the company embeds environmental considerations throughout its operations and looks at the benefits of natural capital in its decisions.

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Topics: Environmental Sustainability, Reporting, CDP, Carbon, Signature Programs

Submit Your Video | Showcase Your Corporate Citizenship

Posted by Patricia MacKenzie, Director of Marketing & Communications on Nov 13, 2017 3:22:26 PM

The 10th annual Corporate Citizenship Film Festival—the largest film festival devoted exclusively to celebrating the work of corporate social responsibility (CSR) professionals, their companies, and programs—has officially begun!

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The interaction between a company’s bottom line, its environmental, social, and governance (ESG) efforts, and the way customers view both its product and its people is complex. Figuring out the right communications mix may be demanding at times. If you get it right, the rewards are more than worth the effort.

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Topics: Corporate Citizenship, Storytelling, Signature Programs

Corporate citizenship goals beyond 'better': How to get where you want to go

Posted by Katherine V. Smith, Executive Director on Oct 31, 2017 3:15:00 PM

View all resources on the Value of Corporate Citizenship >

“To improve is to change, to be perfect is to change often.” – Winston Churchill

TabletwithIssue22.jpgWinston Churchill is considered one of the greatest strategic minds in modern history. He not only led Britain through World War II, he played an active role in the passage of the People's Budget—which introduced major social welfare reform programs—established Britain's first minimum wage, and even won the Nobel Prize for

 literature. He understood that continual progress could only be achieved through constant adaptation.

As corporate citizenship professionals, you are tasked with creating both the world in which we want to do business, AND the world in which we want to live. It's a lofty mission, one that requires us to challenge the status quo and innovate to create radical change.

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Topics: Engaging Employees, Corporate Community Involvement, Value of Corporate Citizenship, Strategy, Inclusion, Signature Programs

Measuring progress toward a bold goal

Posted by Colleen Olphert, Director, Membership and Member Services on Oct 27, 2017 10:00:00 AM

Humana.ImpactMeasurement.pngThe following is excerpted from Issue 19 of The Corporate Citizen. To learn more about how you can demonstrate the value of your corporate citizenship programs through data and metrics, consider joining us Dec. 6-8 in Pheonix, AZ for our Measurement and Evaluation course, also available online Jan. 8-Mar. 2, 2018 . 

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Topics: Health & Wellness, Impact Measurement, Corporate Community Involvement, Value of Corporate Citizenship, Signature Programs

Long-term measurement for long-term sustainability

Posted by Colleen Olphert, Director, Membership and Member Services on Apr 19, 2017 10:47:33 AM

The following is excerpted from The State of Corporate Citizenship 2017. To learn more about how you can use measurement tools to capture the value your corporate citizenship programs create for both the company and the community, consider joining in New Orleans on January 17-18, 2018 for our Advanced Corporate Citizenship Measurement: Logic Model and ROI course.

To achieve key business goals and make a lasting impact on social and environmental issues, companies are investing in corporate citizenship efforts. The Boston College Center for Corporate Citizenship’s State of Corporate Citizenship 2017 finds that when companies commit to an activity—such as the development of environmentally friendly products—for more than four years, executives are much more likely to report success in meeting their goals.

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Topics: Sustainability, Member Spotlight, Impact Measurement, Value, Signature Programs

Responsible Sourcing at EILEEN FISHER

Posted by Colleen Olphert, Director, Membership and Member Services on Jan 9, 2017 8:00:00 AM

The following is excerpted from a recent issue of The Corporate Citizen. To learn more about how you can connect with essential partners to make the most of the risks and opportunities present throughout your value chain, consider joining online either from September 18-November 10, 2017, or February 5-March 30, 2018 for our Integrating Corporate Citizenship Through Your Supply Chain course.

At EILEEN FISHER, the vision for fashion’s future is an industry where human rights and sustainability are not the effect of a particular initiative, but the measure of a business well run. To achieve this mission, the women’s clothing company has created an ambitious new model, entitled “Vision2020,” to guide the way in which their products are sourced and produced—and has ensured that its tenets are embraced at every level of its supply chain.

 

 

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Topics: Sustainability, Member Spotlight, Transparency, Supply Chain Management, Signature Programs

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The Boston College Center for Corporate Citizenship is your resource for insights, research, trending topics, and executive education in the corporate citizenship field.

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