Corporate Citizenship Perspectives

Submit Your Video | Showcase Your Corporate Citizenship

Posted by Patricia MacKenzie, Director of Marketing & Communications on Nov 13, 2017 3:22:26 PM

The 10th annual Corporate Citizenship Film Festival—the largest film festival devoted exclusively to celebrating the work of corporate social responsibility (CSR) professionals, their companies, and programs—has officially begun!

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The interaction between a company’s bottom line, its environmental, social, and governance (ESG) efforts, and the way customers view both its product and its people is complex. Figuring out the right communications mix may be demanding at times. If you get it right, the rewards are more than worth the effort.

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Topics: Corporate Citizenship, Storytelling, Signature Programs

Corporate citizenship goals beyond 'better': How to get where you want to go

Posted by Katherine V. Smith, Executive Director on Oct 31, 2017 3:15:00 PM

View all resources on the Value of Corporate Citizenship >

“To improve is to change, to be perfect is to change often.” – Winston Churchill

TabletwithIssue22.jpgWinston Churchill is considered one of the greatest strategic minds in modern history. He not only led Britain through World War II, he played an active role in the passage of the People's Budget—which introduced major social welfare reform programs—established Britain's first minimum wage, and even won the Nobel Prize for

 literature. He understood that continual progress could only be achieved through constant adaptation.

As corporate citizenship professionals, you are tasked with creating both the world in which we want to do business, AND the world in which we want to live. It's a lofty mission, one that requires us to challenge the status quo and innovate to create radical change.

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Topics: Engaging Employees, Corporate Community Involvement, Value of Corporate Citizenship, Strategy, Inclusion, Signature Programs

Measuring progress toward a bold goal

Posted by Colleen Olphert, Director, Membership and Member Services on Oct 27, 2017 10:00:00 AM

Humana.ImpactMeasurement.pngThe following is excerpted from Issue 19 of The Corporate Citizen. To learn more about how you can demonstrate the value of your corporate citizenship programs through data and metrics, consider joining us Dec. 6-8 in Pheonix, AZ for our Measurement and Evaluation course, also available online Jan. 8-Mar. 2, 2018 . 

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Topics: Health & Wellness, Impact Measurement, Corporate Community Involvement, Value of Corporate Citizenship, Signature Programs

Long-term measurement for long-term sustainability

Posted by Colleen Olphert, Director, Membership and Member Services on Apr 19, 2017 10:47:33 AM

The following is excerpted from The State of Corporate Citizenship 2017. To learn more about how you can use measurement tools to capture the value your corporate citizenship programs create for both the company and the community, consider joining in New Orleans on January 17-18, 2018 for our Advanced Corporate Citizenship Measurement: Logic Model and ROI course.

To achieve key business goals and make a lasting impact on social and environmental issues, companies are investing in corporate citizenship efforts. The Boston College Center for Corporate Citizenship’s State of Corporate Citizenship 2017 finds that when companies commit to an activity—such as the development of environmentally friendly products—for more than four years, executives are much more likely to report success in meeting their goals.

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Topics: Sustainability, Member Spotlight, Impact Measurement, Value, Signature Programs

Responsible Sourcing at EILEEN FISHER

Posted by Colleen Olphert, Director, Membership and Member Services on Jan 9, 2017 8:00:00 AM

The following is excerpted from a recent issue of The Corporate Citizen. To learn more about how you can connect with essential partners to make the most of the risks and opportunities present throughout your value chain, consider joining online either from September 18-November 10, 2017, or February 5-March 30, 2018 for our Integrating Corporate Citizenship Through Your Supply Chain course.

At EILEEN FISHER, the vision for fashion’s future is an industry where human rights and sustainability are not the effect of a particular initiative, but the measure of a business well run. To achieve this mission, the women’s clothing company has created an ambitious new model, entitled “Vision2020,” to guide the way in which their products are sourced and produced—and has ensured that its tenets are embraced at every level of its supply chain.

 

 

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Topics: Sustainability, Member Spotlight, Transparency, Supply Chain Management, Signature Programs

Accenture Offers Skills to Succeed

Posted by Colleen Olphert, Director, Membership and Member Services on Oct 20, 2016 1:57:18 PM

The following is excerpted from the most recent issue of The Corporate Citizen. To learn more about how you can deliver maximum business and social value through strategic partnerships, consider joining us for our Effective Corporate Citizenship Partnership Management course.

For some companies, the best way to achieve significant progress on an issue is to develop an effective program and then bring it to scale in a way that stays true to its foundational purpose while remaining adaptable enough to account for local needs. Accenture—a leading global professional services company—has done just that. By taking a focused and customizable approach to establishing powerful partnerships, their Skills to Succeed initiative, which launched in 2009, has helped equip more than 1.2 million people to date with the workplace and entrepreneurial skills needed to compete in the global economy.

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Topics: Partnerships, Member Spotlight, Corporate Community Involvement, Signature Programs

Continual improvement at Dogeared: For the business and the community

Posted by Colleen Olphert, Director, Membership and Member Services on Sep 12, 2016 3:37:00 PM

The following is excerpted from Issue 15 of The Corporate Citizen. To learn more about how you can engage your employees and contribute to your communities by developing a strategic corporate citizenship plan, consider joining us on online or in Los Angeles on February 7-9, 2018 for our Corporate Citizenship Strategy: Connect to Your Business and Community course.

For companies with a smaller operational footprint—even though they may have national or even global brand exposure—great value can be achieved by developing a foundational ethos, applying that mission to every aspect of business, from design through delivery, and incorporating it into community involvement strategy.

Founded in 1991 by Marcia Maizel-Clarke and Merlin Clarke, Dogeared, a global accessories brand that focuses on handcrafted jewelry, was built on the premise of community. The company sources the majority of products and materials locally from vendors around the Los Angeles area. Local artisans handcraft all of the company’s unique charms, and jewels are designed and assembled on-site in their Southern California studio.

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Topics: Partnerships, Member Spotlight, Value of Corporate Citizenship, Strategy, Reputation, Culture, Brand, Signature Programs

Merck Investing in Mothers: to reduce preventable maternal mortality worldwide

Posted by Colleen Olphert, Director, Membership and Member Services on Aug 17, 2016 8:30:00 AM

The following is excerpted from Issue 17 of The Corporate Citizen. To learn more about how you can create programs that prioritize the corporate citizenship issues that are most important to your stakeholders and business contextand make the best use of your resourcesconsider joining online from October 2-November 22, 2017 for our Materiality: How to Determine what Matters to Corporate Citizenship Strategy and Reporting course.

Around the world, leaders are coming together to address social and environmental issues, and the role for business has never been greater.

In 2015, corporate citizenship took unprecedented steps forward. Multiple stakeholders—including business leaders—worked to develop multilateral agreements to combat climate change and ensure sustainable progress. The Paris Agreement and the United Nations Sustainable Development Goals (SDGs) represent years of work and hope. With 17 new objectives and 169 specific targets that address issues ranging from education and inequality to economic growth and the environment, the SDGs are encompassing.150921_MERK_UGANDA_DAY4_KAMPALA_127_855_high.jpg

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Topics: Member Spotlight, Health & Wellness, Materiality, Corporate Community Involvement, Sustainable Development Goals (SDG), Human Rights, Signature Programs

EY: Building a better working world

Posted by Colleen Olphert, Director, Membership and Member Services on Jul 20, 2016 12:32:14 PM

The following is excerpted from Issue 15 of The Corporate Citizen. To learn more about how you can inform and improve your programs through stakeholder engagement, consider joining us for our course: Stakeholder Engagement: Identify, Prioritize, and Act.

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Topics: Stakeholder, Member Spotlight, Value of Corporate Citizenship, Engagement, Outcomes, Signature Programs

Banfield Pet Hospital: Creating a Better World for Pets

Posted by Colleen Olphert, Director, Membership and Member Services on May 11, 2016 12:10:00 PM

The following is excerpted from Issue 15 of The Corporate Citizen. To learn more about how you can engage your employees and contribute to your communities through employee volunteering programs, consider joining us for our Employee Volunteer Programs with Purpose course.

Community involvement efforts—once a way for well-intentioned companies to connect with people in their area—are now an essential part of corporate citizenship programs and have evolved to become a strategic component of business.BanfieldPetHospital.jpg

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Topics: Partnerships, Engaging Employees, Member Spotlight, Corporate Community Involvement, Align, Employee Volunteer Program (EVP), Signature Programs

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The Boston College Center for Corporate Citizenship is your resource for insights, research, trending topics, and executive education in the corporate citizenship field.

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