Corporate Citizenship Perspectives

Long-term measurement for long-term sustainability

Posted by Colleen Olphert, Director, Membership and Member Services on Apr 19, 2017 10:47:33 AM

The following is excerpted from The State of Corporate Citizenship 2017. To learn more about how you can use measurement tools to capture the value your corporate citizenship programs create for both the company and the community, consider joining in New Orleans on January 17-18, 2018 for our Advanced Corporate Citizenship Measurement: Logic Model and ROI course.

To achieve key business goals and make a lasting impact on social and environmental issues, companies are investing in corporate citizenship efforts. The Boston College Center for Corporate Citizenship’s State of Corporate Citizenship 2017 finds that when companies commit to an activity—such as the development of environmentally friendly products—for more than four years, executives are much more likely to report success in meeting their goals.

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Topics: Sustainability, Member Spotlight, Impact Measurement, Value, Signature Programs

Responsible Sourcing at EILEEN FISHER

Posted by Colleen Olphert, Director, Membership and Member Services on Jan 9, 2017 8:00:00 AM

The following is excerpted from a recent issue of The Corporate Citizen. To learn more about how you can connect with essential partners to make the most of the risks and opportunities present throughout your value chain, consider joining online either from September 18-November 10, 2017, or February 5-March 30, 2018 for our Integrating Corporate Citizenship Through Your Supply Chain course.

At EILEEN FISHER, the vision for fashion’s future is an industry where human rights and sustainability are not the effect of a particular initiative, but the measure of a business well run. To achieve this mission, the women’s clothing company has created an ambitious new model, entitled “Vision2020,” to guide the way in which their products are sourced and produced—and has ensured that its tenets are embraced at every level of its supply chain.

 

 

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Topics: Sustainability, Member Spotlight, Transparency, Supply Chain Management, Signature Programs

Accenture Offers Skills to Succeed

Posted by Colleen Olphert, Director, Membership and Member Services on Oct 20, 2016 1:57:18 PM

The following is excerpted from the most recent issue of The Corporate Citizen. To learn more about how you can deliver maximum business and social value through strategic partnerships, consider joining us for our Effective Corporate Citizenship Partnership Management course.

For some companies, the best way to achieve significant progress on an issue is to develop an effective program and then bring it to scale in a way that stays true to its foundational purpose while remaining adaptable enough to account for local needs. Accenture—a leading global professional services company—has done just that. By taking a focused and customizable approach to establishing powerful partnerships, their Skills to Succeed initiative, which launched in 2009, has helped equip more than 1.2 million people to date with the workplace and entrepreneurial skills needed to compete in the global economy.

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Topics: Partnerships, Member Spotlight, Corporate Community Involvement, Signature Programs

Continual improvement at Dogeared: For the business and the community

Posted by Colleen Olphert, Director, Membership and Member Services on Sep 12, 2016 3:37:00 PM

The following is excerpted from Issue 15 of The Corporate Citizen. To learn more about how you can engage your employees and contribute to your communities by developing a strategic corporate citizenship plan, consider joining us in Chicago on September 13-15, 2017, and in Los Angeles on February 7-9, 2018 for our Corporate Citizenship Strategy: Connect to Your Business and Community course.

For companies with a smaller operational footprint—even though they may have national or even global brand exposure—great value can be achieved by developing a foundational ethos, applying that mission to every aspect of business, from design through delivery, and incorporating it into community involvement strategy.

Founded in 1991 by Marcia Maizel-Clarke and Merlin Clarke, Dogeared, a global accessories brand that focuses on handcrafted jewelry, was built on the premise of community. The company sources the majority of products and materials locally from vendors around the Los Angeles area. Local artisans handcraft all of the company’s unique charms, and jewels are designed and assembled on-site in their Southern California studio.

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Topics: Partnerships, Member Spotlight, Value of Corporate Citizenship, Strategy, Reputation, Culture, Brand, Signature Programs

Merck Investing in Mothers: to reduce preventable maternal mortality worldwide

Posted by Colleen Olphert, Director, Membership and Member Services on Aug 17, 2016 8:30:00 AM

The following is excerpted from Issue 17 of The Corporate Citizen. To learn more about how you can create programs that prioritize the corporate citizenship issues that are most important to your stakeholders and business contextand make the best use of your resourcesconsider joining online from October 2-November 22, 2017 for our Materiality: How to Determine what Matters to Corporate Citizenship Strategy and Reporting course.

Around the world, leaders are coming together to address social and environmental issues, and the role for business has never been greater.

In 2015, corporate citizenship took unprecedented steps forward. Multiple stakeholders—including business leaders—worked to develop multilateral agreements to combat climate change and ensure sustainable progress. The Paris Agreement and the United Nations Sustainable Development Goals (SDGs) represent years of work and hope. With 17 new objectives and 169 specific targets that address issues ranging from education and inequality to economic growth and the environment, the SDGs are encompassing.150921_MERK_UGANDA_DAY4_KAMPALA_127_855_high.jpg

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Topics: Member Spotlight, Health & Wellness, Materiality, Corporate Community Involvement, Sustainable Development Goals (SDG), Human Rights, Signature Programs

EY: Building a better working world

Posted by Colleen Olphert, Director, Membership and Member Services on Jul 20, 2016 12:32:14 PM

The following is excerpted from Issue 15 of The Corporate Citizen. To learn more about how you can inform and improve your programs through stakeholder engagement, consider joining us for our course: Stakeholder Engagement: Identify, Prioritize, and Act.

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Topics: Stakeholder, Member Spotlight, Value of Corporate Citizenship, Engagement, Outcomes, Signature Programs

Banfield Pet Hospital: Creating a Better World for Pets

Posted by Colleen Olphert, Director, Membership and Member Services on May 11, 2016 12:10:00 PM

The following is excerpted from Issue 15 of The Corporate Citizen. To learn more about how you can engage your employees and contribute to your communities through employee volunteering programs, consider joining us for our Employee Volunteer Programs with Purpose course.

Community involvement efforts—once a way for well-intentioned companies to connect with people in their area—are now an essential part of corporate citizenship programs and have evolved to become a strategic component of business.BanfieldPetHospital.jpg

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Topics: Partnerships, Engaging Employees, Member Spotlight, Corporate Community Involvement, Align, Employee Volunteer Program (EVP), Signature Programs

Salesforce: Engaging Employees in the Aloha Culture

Posted by Colleen Olphert, Director, Membership and Member Services on Apr 13, 2016 7:30:00 AM

The following is excerpted from the most recent issue of the Corporate Citizen

Employee engagement is key to company performance, leading to positive effects such as higher productivity, improved work quality, and decreased job turnover. Employees want to be involved in their work, enthusiastic about the organization they work for, and committed to their fellow workers. Yet less than a third of U.S. workers were engaged in their jobs in 2014, according to Gallup.

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Topics: Philanthropy, Engaging Employees, Giving, Member Spotlight, Culture, Signature Programs

ArcelorMittal invests in building a cleaner future

Posted by Colleen Olphert, Director, Membership and Member Services on Feb 17, 2016 6:47:30 AM

ArcelorMittal’s commitment to carbon reduction efforts were on display during the 2016 International Corporate Citizenship Conference, where they served as the event’s carbon offset sponsor. 

In order to address the world’s most pressing environmental, social, and governance (ESG) issues, companies must continually search out and implement new ways to address their impacts and invest in sustainable solutions for today and for the future.

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Topics: Corporate Citizenship, Environmental Sustainability, Partnerships, Pollution, Signature Programs

Inspired Service

Posted by Katherine V. Smith, Executive Director on Jan 20, 2016 12:50:17 PM

The following is excerpted from the Boston College Center for Corporate Citizenship’s most recent issue of the Corporate Citizen magazine. 

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Jessica Allen, standing, is an Elizabeth Dole Foundation Fellow, serves as caregiver for her husband Charles, and holds down a job with the Yellow Ribbon Fund. While serving in Afghanistan, Charles stepped on an IED and everything changed—he became a double amputee. The Elizabeth Dole Foundation is one example of the nonprofits supported by USAA and The USAA Foundation to help military caregivers with programs that promote their emotional well-being and financial empowerment.

With a new comprehensive corporate citizenship strategy, USAA sharpens its focus to increase positive impact on military families and local communities. In 1922, 25 Army officers in San Antonio, Texas, joined together to insure their automobiles because they had difficulty getting insurance due to their high-risk professions. These officers formed an insurance company to help protect one another—an association based on trust and the bond of military service.

From that humble beginning, the organization has grown to become a leading brand for customer experience. Today, USAA serves more than 11 million military servicemembers and their families with insurance, banking, investments, and financial advice. The organization’s corporate citizenship focus through the years had been broadly focused and mostly oriented toward its San Antonio hometown.

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Topics: Corporate Citizenship, Volunteer, Giving, Corporate Community Involvement, Veterans, Signature Programs