Corporate Citizenship Perspectives

Continual improvement at Dogeared: For the business and the community

Posted by Colleen Olphert, Director, Membership and Member Services on Sep 12, 2016 3:37:00 PM

The following is excerpted from Issue 15 of The Corporate Citizen. To learn more about how you can engage your employees and contribute to your communities by developing a strategic corporate citizenship plan, consider joining us in Chicago on September 13-15, 2017, and in Los Angeles on February 7-9, 2018 for our Corporate Citizenship Strategy: Connect to Your Business and Community course.

For companies with a smaller operational footprint—even though they may have national or even global brand exposure—great value can be achieved by developing a foundational ethos, applying that mission to every aspect of business, from design through delivery, and incorporating it into community involvement strategy.

Founded in 1991 by Marcia Maizel-Clarke and Merlin Clarke, Dogeared, a global accessories brand that focuses on handcrafted jewelry, was built on the premise of community. The company sources the majority of products and materials locally from vendors around the Los Angeles area. Local artisans handcraft all of the company’s unique charms, and jewels are designed and assembled on-site in their Southern California studio.

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Topics: Partnerships, Member Spotlight, Value of Corporate Citizenship, Strategy, Reputation, Culture, Brand

Want to build your company’s brand value? The research points to corporate citizenship

Posted by Katherine V. Smith, Executive Director on Feb 3, 2016 9:30:00 AM

“It takes many good deeds to build a good reputation, and only one bad one to lose it.” -Benjamin Franklin

HouseofBrands.png

A company’s brand and reputation are important assets. They can influence consumer perception, increasing loyalty and purchase intent. They are important forces in attracting and retaining top talent. Perhaps most importantly, they are major components of intangible value, which can account for more than 80 percent of market value

We may call the value “intangible”, but the results of positive brands and reputations can and have been evaluated—and valued in cold hard cash. According to a 2010 study, brand and reputation have the potential to raise the market value of a company over and above the book value—and by more than just a little.[i]

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Topics: Value of Corporate Citizenship, Reputation, Brand

Breaking into the world of corporate citizenship ratings and rankings

Posted by Colleen Olphert, Director, Membership and Member Services on May 27, 2015 10:21:00 AM

Corporate-Citizenship-Ratings-&-Rankings For most of us, the days of receiving a report card are behind us, but that doesn’t mean that—as corporate citizenship professionals—our work is no longer evaluated and judged. The acronyms may have changed from GRE and LSAT to DJSI, CDP, GRI, etc.—but the assessments can still represent important achievements as well as reminders of where we need to work harder.

The world of corporate citizenship ratings and rankings can be just as intimidating to a novice as exams are to students, as the options and methods of submitting materials has increased exponentially over the past decade.

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Topics: Corporate Citizenship, Reporting, Reputation, Rankings, Ratings, Accountability

Employee Volunteering: Do you want to expand your employee participation?

Posted by Stewart Rassier, Director of Executive Education on Dec 9, 2014 10:00:00 AM

Volunteerism-iStock_000022509516LargeIs your corporate citizenship department looking to kick-start your employee volunteer program? Start with, “What’s in it for me?”  Ask yourself: What’s in it for your employees and your business?

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Topics: Engaging Employees, Value, Reputation, Employee Volunteer Program (EVP)

Actions speak and pay—the value of reputation

Posted by Katherine V. Smith, Executive Director on Sep 3, 2014 8:22:00 AM

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Corporate citizenship is not only a department in your company; it is more importantly the combination of how your company exercises its rights, privileges, obligations, and responsibilities—throughout all of its operations. What is the ecosystem of value that it creates for its stakeholders and for society?

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Topics: Value of Corporate Citizenship, Reputation, Performance, Public Relations

Aligning Employee Engagement with Corporate Strategy

Posted by elizabeth.rogers on Aug 26, 2014 11:15:00 AM

A crucial aspect of corporate citizenship is the ability and desire to engage your company’s employees. Implementing volunteer, giving, and other “responsible” programs help to not only enhance your company’s reputation image, but more importantly, the loyalty of your employees. In our September webinar, we will explore the ways in which companies can most effectively execute these efforts: by aligning them with their overall corporate strategy.

According to Gallup’s State of the American Workforce report, 70% of the American workforce is “not engaged” or “actively disengaged” with their work. These employees are more likely to be emotionally disconnected from their workplace and less likely to be productive as a whole. Additionally, many American workers do not feel that they understand their company’s brand promise and brand differentiation, meaning they are unable to effectively communicate this to customers, or become more connected to the company themselves. This inability to articulate the goals and vision of one’s company can only add to the likelihood of disengagement by employees in their daily work.

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Topics: Engaging Employees, Strategy, Integration, Align, Reputation

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Welcome to the Boston College Center for Corporate Citizenship blog, we are your resource for corporate citizenship insights, research, trending topics and executive education. Our blog is a place to exchange ideas and learn about corporate citizenship.

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