The definition of what it means to be a good corporate citizen has evolved over the years. It varies according to a company’s resources, giving priorities, corporate culture, and even with time. Natixis Global Asset Management (NGAM) underwent a period of internal reflection as it sought to develop a more strategic corporate citizenship program that produced greater impact on the local community.
Panera Bread recently opened a new location in Boston. One of the most striking things about this bakery-cafe is that, unlike its predecessors, there are no cash registers and no prices. Rather, the cafe provides suggested donation amounts and donation bins to collect contributions. This new model is the most recent installation of the Panera Bread Foundation’s non-profit concept: Panera Cares community cafe. Under this innovative model, customers are asked to embrace the notion of shared responsibility and pay what they can. Those who can afford it may donate the suggested amount or more, but those who cannot may donate what they’re able or volunteer their time in exchange for a meal voucher. Either way, the goal is for each person who enters Panera Cares to eat with dignity.
Hospital Corporation of America (HCA) is one of the nation's leading providers of healthcare services, a company comprised of locally managed facilities that includes about 162 hospitals and 112 freestanding surgery centers in 20 states and England and employing approximately 205,500 people. Employees play a critical role in helping HCA deliver high-quality care to its patients around the globe. To help employees and their immediate families who are experiencing financial hardships, the HCA Hope Fund was established in 2005. The HCA Hope Fund is an employee-run, employee-supported public charity. Joe Flynn, Director of Community Engagement & HCA Hope Fund, shared some insights with the Center on the HCA Hope Fund and its role within the company.
The face of corporate philanthropy is changing. No longer are companies simply writing checks from their corporate foundations, taking a traditional grant-maker role and leaving the work to charities. Increasingly, we want to roll up our sleeves — still providing essential funding, but also manpower, services and expertise. And, we want measurable impacts.
Last year, my team met a little girl named Brooke Hester, who reminded me why this shift is so vitally important.
Brooke is a bubbly 5-year-old from Kingsville, Texas, who loves to dance and play. She is also part of an FDA-approved personalized medicine clinical trial for children with a cancer called neuroblastoma, run by the Neuroblastoma and Medulloblastoma Translational Research Consortium. Doctors and researchers in this trial are using Dell-donated technology to analyze massive amounts of genetic data from a child’s tumor to identify the round of drugs and precise doses most likely to have a positive impact.
At Insperity, giving back to the communities where employees live and work has long been a cornerstone of the company’s values. Insperity’s commitment to community involvement encompasses four specific areas of focus, including health and human services, education, military and veterans, and animal service organizations. Employee volunteerism plays an integral role in supporting these initiatives.
Insperity’s Community Involvement Department generates enthusiasm for volunteering and appeals to its employees’ passions on a national level. This is accomplished with the help of district administrators in each market who serve on Insperity’s Volunteer Council and are responsible for coordinating local community involvement activities for employees. The Community Involvement Department, along with the Volunteer Council, promotes Insperity’s culture of giving and organizes nationwide campaigns in order to create a consistent message of volunteerism.
Aflac has a long-standing commitment to pediatric cancer research and treatment, having raised more than $75 million to support such efforts. And now Aflac is ramping up its support by aligning employee volunteerism with the pediatric cancer fight.
Employees have already demonstrated a commitment to the cause through donations and volunteer activities at the Aflac Cancer Center in Atlanta. To further its dedication to pediatric cancer, Aflac recently established a partnership
As companies become increasingly global, their corporate citizenship and community involvement follows suit. In celebration of this increased internationalism of corporate philanthropy, the Committee Encouraging Corporate Philanthropy is leading International Corporate Philanthropy Day on February 28. Celebrated on the fourth Monday in February every year, International Corporate Philanthropy Day is an opportunity for corporations to reflect on, and raise awareness of, the role of the private sector in society, as well as the business and social benefits of corporate community investment.