Corporate Citizenship Perspectives

This #GivingTuesday, companies went beyond corporate giving

Posted by Patricia MacKenzie, Director of Marketing & Communications on Nov 30, 2017 10:53:41 AM

#GT Heart.pngThis week we celebrated the sixth annual #GivingTuesday, a global day of philanthropy following Black Friday and Cyber Monday, when consumers turn from shopping to giving—and for companies, corporate giving. According to #GivingTuesday founding partner Blackbaud, this year was the most successful yet: Online giving was up 28 percent from last year, with more than $60.9 million in online donations.

As always, companies were instrumental in that success, using social media to drive the day's momentum. Corporate citizenship leaders used this moment to shine a spotlight on not only corporate giving, but also corporate community involvement and engaging employees on volunteer work—both on this #GivingTuesday and all year round. 

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Topics: Philanthropy, Engaging Employees, Giving, Corporate Community Involvement, Value of Corporate Citizenship

Participating in #GivingTuesday? Corporate giving may be its own reward, but there are other benefits, too…

Posted by Katherine V. Smith, Executive Director on Nov 21, 2017 12:06:43 PM

For the past five years, the first Tuesday following U.S. Thanksgiving has been known as #GivingTuesday, a day set aside to encourage organizations around the world to celebrate and act upon the values of service and giving back.

#GivingTuesday offers a focused opportunity for companies to connect with their employees, community partners, and customers, all in an effort to champion a worthwhile cause. While corporate citizenship is best considered an ongoing and ever-evolving process, Tuesday, November 28, 2017 is noteworthy as it provides an opportunity to appreciate all that can be accomplished when stakeholders collaborate by way of corporate giving. Below are just a few ways strategic corporate giving delivers both business and social value, along with example #GivingTuesday activities from our Center member companies.

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Topics: Philanthropy, Engaging Employees, Giving, Corporate Community Involvement, Value of Corporate Citizenship

The community involvement program you probably aren't doing, but should

Posted by Colleen Olphert, Director, Membership and Member Services on Aug 21, 2017 11:07:53 AM

The following is excerpted from Issue 19 of The Corporate Citizen. To learn more about how you can use your unique resources to ensure  your corporate giving efforts are delivering business and social value, visit the Community Involvement topic page.

Say the word philanthropy and people generally think of contributing money. There are many other resources corporations have to give—volunteer time and products and services, for example— but here's one you may never have thought about: giving data—either directly, or through analytics and expertise.

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In the current digital era, nearly all companies create, collect, and mine data as part of their business, and this data has quickly emerged as a vital asset to mitigate common challenges, from tracking diseases to relieving traffic congestion and aiding development. For nonprofit partners, access to the right data—and the analytic capability to make the most of it—is essential for community involvement success. Data philanthropy achieves many of the goals sought by traditional corporate social charity: It allows companies to give back in a way that produces meaningful impact, and reflects the businesses’ core competencies while preserving or expanding value for shareholders.

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Topics: Community Involvement, Philanthropy, Giving, Community, Impact, Charity

Corporate Disaster Relief: Strategic efforts to rebuild and strengthen communities

Posted by Stewart Rassier, Director of Executive Education on Jan 30, 2017 2:45:17 PM

Helping communities rebound from a traumatic event or natural disaster requires multi-level and cross-sector effort. There are immediate needs to be met—such as trauma support—and in the case of extreme weather events—food, water, and shelter. To make the most of their disaster relief programs, corporate citizenship professionals must partner internally and externally to make the best possible use of all available resources, from community involvement efforts like corporate giving and volunteering to more operational activities like security, logistics, and supply chain management.

Disasters, no matter what their scale, have economic ramifications in addition to the social and environmental consequences. According to the United Nations Office for Disaster Risk Reduction, wildfires, floods, droughts, and other natural disasters were responsible for more than a trillion dollars in economic damage in 2015 and that number is only expected to increase as climate-related natural disasters become more frequent.

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Topics: Partnerships, Philanthropy, Engaging Employees, Volunteer, Giving, Corporate Community Involvement, Disaster Relief

Reflecting on the season of giving

Posted by Katherine V. Smith, Executive Director on Nov 1, 2016 9:41:37 AM

HiRes.jpgThe holiday season is upon us, and with it comes an increased focus on corporate giving initiatives. From localized donations such as food and toy drives to broader efforts like the annual #GivingTuesday campaign, companies are ramping up their corporate giving programs.  As our calendar year comes to an end and many are moving into new budget cycles this spring, it is a good time to assess your giving strategy and make sure it is designed to maximize both social and business value. All giving is good AND you can increase the effectiveness of your company’s giving program by employing the resources and capabilities unique to you, addressing the causes most relevant to your business operating context, and mobilizing your employees. If you activate your program on all three of these fronts, you will make an impact that continues well beyond the holidays.

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Topics: Philanthropy, Engaging Employees, Volunteer, Communication, Giving, Community

Data philanthropy: The high-tech future of social impact

Posted by Stewart Rassier, Director of Executive Education on Aug 30, 2016 10:36:25 AM

Modern businesses use data primarily for competitive advantage—to give their customers the best experience, to gain entry into new markets, to become faster, smarter, better. Whether they are gathering data on their customers’ purchasing habits or planning flight patterns, companies are collecting more detailed information than ever.

How this information is collected, stored, and used is a growing area of corporate citizenship focus. As reported in the Boston College Center for Corporate Citizenship’s 2014 State of Corporate Citizenship, nearly 80 percent of executives consider consumer data protection and privacy to be a top corporate citizenship priority (see Figure A).

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Topics: Philanthropy, Value of Corporate Citizenship, Data Protection

Nonprofit board training: Preparing and engaging employees for service

Posted by Stewart Rassier, Director of Executive Education on Apr 22, 2016 3:10:00 PM

Nonprofit board placement programs have grown in popularity and importance as companies and employees realize the rewards of sustained, high-level engagement in community organizations. According to the 2015 Community Involvement Study, nearly 70 percent of companies offer a nonprofit board program to their employees as a part of their volunteer program offerings (see Figure A). This is a huge change from 2011, where the same study revealed that only 26 percent of companies offered nonprofit board programs to all of their employees.

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Topics: Philanthropy, Engaging Employees, Volunteer, Corporate Community Involvement, Non-Profits, Board

Salesforce: Engaging Employees in the Aloha Culture

Posted by Colleen Olphert, Director, Membership and Member Services on Apr 13, 2016 7:30:00 AM

The following is excerpted from the most recent issue of the Corporate Citizen

Employee engagement is key to company performance, leading to positive effects such as higher productivity, improved work quality, and decreased job turnover. Employees want to be involved in their work, enthusiastic about the organization they work for, and committed to their fellow workers. Yet less than a third of U.S. workers were engaged in their jobs in 2014, according to Gallup.

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Topics: Philanthropy, Engaging Employees, Giving, Member Spotlight, Culture, Signature Programs

Engaging veterans through philanthropy and employment

Posted by Stewart Rassier, Director of Executive Education on May 20, 2015 2:59:00 PM

Engaging_VetransIn the United States today, there are more living military veterans than ever before. According to the latest published census in 2014, 19.6 million out of the total 319.2 million Americans are veterans. These men and women have not only sacrificed a great deal defending our country and the freedoms upon which it was founded, they have also accumulated a great many skills and qualities which make them outstanding options as civilian employees. Yet—while their discipline, leadership abilities, and technical skills are widely lauded—military veterans that have served since 2001 have an unemployment rate higher than the national average, one that soars to a staggering 21.4 percent for those between the ages of 18-24.[1]

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Topics: Corporate Citizenship, Executive Education, Philanthropy, Corporate Community Involvement, Veterans

What’s the best way to engage, aid, and support your community?

Posted by Stewart Rassier, Director of Executive Education on Apr 1, 2015 10:56:00 AM

PhilantropyPhilanthropy and community engagement have become integral parts of business, but there are many ways and means by which companies can organize and manage such efforts. For some companies, foundations offer a convenient mechanism to oversee social investments, while others may choose to give solely from within a corporate giving platform. We know that society’s expectations of firms are high and there are therefore many reasons a company may decide to give, including:

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Topics: Corporate Citizenship, Philanthropy, Engagement, Community, Foundation, Involvement

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The Boston College Center for Corporate Citizenship is your resource for insights, research, trending topics, and executive education in the corporate citizenship field.

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