Corporate Citizenship Blog

Nonprofit board training: Preparing and engaging employees for service

Posted by Stewart Rassier, Director of Executive Education on Apr 22, 2016 3:10:00 PM

Nonprofit board placement programs have grown in popularity and importance as companies and employees realize the rewards of sustained, high-level engagement in community organizations. According to the 2015 Community Involvement Study, nearly 70 percent of companies offer a nonprofit board program to their employees as a part of their volunteer program offerings (see Figure A). This is a huge change from 2011, where the same study revealed that only 26 percent of companies offered nonprofit board programs to all of their employees.

CI-Fig16-NonprofitBoardTraining.png

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Topics: Philanthropy, Volunteer Programs

Creating foolproof partnerships – A relationship management guide

Posted by Kyra.Sammis on Jun 19, 2014 5:33:00 AM

Building a strong, long-lasting relationship with a nonprofit is a great way for your company to engage in corporate social responsibility. In our June webinar, titled “Foolproof Partnerships – A relationship management guide,” representatives from three organizations discussed how to take advantage of existing networks, connect your philanthropy to the core of your business, and engage employees, executives, and customers as you establish a foolproof partnership.

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Topics: Corporate Citizenship, CSR, Partnerships, Philanthropy, Employee Engagement

Philanthropy for B2B Companies: A practical communication guide

Posted by elizabeth.rogers on Feb 24, 2014 7:18:02 AM

We’ve all heard it before: “Corporate responsibility is not as important in B2B companies!” “B2B companies don’t have to talk about their corporate citizenship”, or even, “we can’t build our brand reputation with CSR like a B2C company can.”

We know that business to business companies do face unique challenges in communicating their corporate citizenship efforts. It is particularly challenging to focus communication on what your clients and main constituents most want to know. Unlike your B2C counterparts, your clients all have their own clients and corporate citizenship priorities to honor. So how can B2B companies strike the balance between the interesting story and the story their clients want to hear? Is anyone even listening?

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Topics: Corporate Citizenship, Executive Education, CSR, Philanthropy

Natixis Global Asset Management sharpens corporate citizenship focus for greater impact

Posted by TSimpson on Aug 14, 2013 7:34:16 AM

Q_NATIXIS_10CMThe definition of what it means to be a good corporate citizen has evolved over the years. It varies according to a company’s resources, giving priorities, corporate culture, and even with time. Natixis Global Asset Management (NGAM) underwent a period of internal reflection as it sought to develop a more strategic corporate citizenship program that produced greater impact on the local community.

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Topics: Business Perspectives, Corporate Citizenship, Membership, Partnerships, Community Involvement, Philanthropy, Employee Engagement

Panera Bread fights food insecurity one meal at a time

Posted by TSimpson on Jul 24, 2013 6:30:19 AM

new panera logoPanera Bread recently opened a new location in Boston. One of the most striking things about this bakery-cafe is that, unlike its predecessors, there are no cash registers and no prices. Rather, the cafe provides suggested donation amounts and donation bins to collect contributions. This new model is the most recent installation of the Panera Bread Foundation’s non-profit concept: Panera Cares community cafe. Under this innovative model, customers are asked to embrace the notion of shared responsibility and pay what they can. Those who can afford it may donate the suggested amount or more, but those who cannot may donate what they’re able or volunteer their time in exchange for a meal voucher. Either way, the goal is for each person who enters Panera Cares to eat with dignity.

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Topics: Corporate Citizenship, Membership, Community Involvement, Philanthropy

Dell philanthropy evolves to create greater value for the world and the company

Posted by Trisa Thompson on Feb 12, 2013 9:30:28 PM

The face of corporate philanthropy is changing. No longer are companies simply writing checks from their corporate foundations, taking a traditional grant-maker role and leaving the work to charities. Increasingly, we want to roll up our sleeves — still providing essential funding, but also manpower, services and expertise. And, we want measurable impacts.

Last year, my team met a little girl named Brooke Hester, who reminded me why this shift is so vitally important.

Brooke is a bubbly 5-year-old from Kingsville, Texas, who loves to dance and play. She is also part of an FDA-approved personalized medicine clinical trial for children with a cancer called neuroblastoma, run by the Neuroblastoma and Medulloblastoma Translational Research Consortium. Doctors and researchers in this trial are using Dell-donated technology to analyze massive amounts of genetic data from a child’s tumor to identify the round of drugs and precise doses most likely to have a positive impact.

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Topics: Corporate Citizenship, Corporate Philanthropy, Philanthropy, STEM

At Insperity, employee volunteerism is central to supporting community involvement efforts

Posted by TSimpson on Nov 28, 2012 6:30:08 AM

At Insperity, giving back to the communities where employees live and work has long been a cornerstone of the company’s values. Insperity’s commitment to community involvement encompasses four specific areas of focus, including health and human services, education, military and veterans, and animal service organizations. Employee volunteerism plays an integral role in supporting these initiatives.

Insperity’s Community Involvement Department generates enthusiasm for volunteering and appeals to its employees’ passions on a national level. This is accomplished with the help of district administrators in each market who serve on Insperity’s Volunteer Council and are responsible for coordinating local community involvement activities for employees. The Community Involvement Department, along with the Volunteer Council, promotes Insperity’s culture of giving and organizes nationwide campaigns in order to create a consistent message of volunteerism.

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Topics: Corporate Citizenship, Membership, Community Involvement, Philanthropy, Corporate Volunteerism

Aflac aligns volunteerism with ongoing commitment to pediatric cancer

Posted by TSimpson on Oct 17, 2012 7:30:25 AM

Aflac has a long-standing commitment to pediatric cancer research and treatment, having raised more than $75 million to support such efforts. And now Aflac is ramping up its support by aligning employee volunteerism with the pediatric cancer fight.

Employees have already demonstrated a commitment to the cause through donations and volunteer activities at the Aflac Cancer Center in Atlanta. To further its dedication to pediatric cancer, Aflac recently established a partnership

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Topics: Corporate Citizenship, Membership, Partnerships, Philanthropy, Corporate Volunteerism

How will you celebrate International Corporate Philanthropy Day?

Posted by Allison Lee on Feb 23, 2011 5:00:55 AM

As companies become increasingly global, their corporate citizenship and community involvement follows suit. In celebration of this increased internationalism of corporate philanthropy, the Committee Encouraging Corporate Philanthropy is leading International Corporate Philanthropy Day on February 28. Celebrated on the fourth Monday in February every year, International Corporate Philanthropy Day is an opportunity for corporations to reflect on, and raise awareness of, the role of the private sector in society, as well as the business and social benefits of corporate community investment.

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Topics: Corporate Citizenship, Workplace Giving, Community Involvement, Philanthropy, Corporate Volunteerism

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Welcome to the Boston College Center for Corporate Citizenship blog, we are your resource for corporate citizenship insights, research, trending topics and executive education. Our blog is a place to exchange ideas and learn about corporate citizenship.

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