Corporate Citizenship Blog

Ecosystems create value

Posted by Katherine V. Smith, Executive Director on Apr 5, 2017 1:30:13 PM

On Monday, March 27, I had the pleasure of welcoming more than 550 CSR professionals to the Center’s 2017 International Corporate Citizenship Conference, and had the opportunity to share my thoughts on the event’s theme: Corporate Citizenship Ecosystems. Below you can find a video and a transcript excerpting my remarks:

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Topics: Corporate Citizenship, Partnerships, Responsible Corporate Leadership, Value of corporate social responsibility

Corporate Disaster Relief: Strategic efforts to rebuild and strengthen communities

Posted by Stewart Rassier, Director of Executive Education on Jan 30, 2017 2:45:17 PM

Helping communities rebound from a traumatic event or natural disaster requires multi-level and cross-sector effort. There are immediate needs to be met—such as trauma support—and in the case of extreme weather events—food, water, and shelter. To make the most of their disaster relief programs, corporate citizenship professionals must partner internally and externally to make the best possible use of all available resources, from community involvement efforts like corporate giving and volunteering to more operational activities like security, logistics, and supply chain management.

Disasters, no matter what their scale, have economic ramifications in addition to the social and environmental consequences. According to the United Nations Office for Disaster Risk Reduction, wildfires, floods, droughts, and other natural disasters were responsible for more than a trillion dollars in economic damage in 2015 and that number is only expected to increase as climate-related natural disasters become more frequent.

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Topics: Workplace Giving, Corporate Philanthropy, Partnerships, Community Involvement, Employee Engagement, Corporate Volunteerism, corporate giving, Responsible Corporate Leadership

Accenture Offers Skills to Succeed

Posted by Colleen Olphert, Director, Membership and Member Services on Oct 20, 2016 1:57:18 PM

The following is excerpted from the most recent issue of The Corporate Citizen. To learn more about how you can deliver maximum business and social value through strategic partnerships, consider joining us in Dallas, TX on December 7-8, 2016 for our Effective Corporate Citizenship Partnership Management course.

For some companies, the best way to achieve significant progress on an issue is to develop an effective program and then bring it to scale in a way that stays true to its foundational purpose while remaining adaptable enough to account for local needs. Accenture—a leading global professional services company—has done just that. By taking a focused and customizable approach to establishing powerful partnerships, their Skills to Succeed initiative, which launched in 2009, has helped equip more than 1.2 million people to date with the workplace and entrepreneurial skills needed to compete in the global economy.

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Topics: Partnerships, Member Spotlight, Corporate Community Involvement

Community collaboration: Building meaningful partnerships for impact

Posted by Stewart Rassier, Director of Executive Education on Jun 29, 2016 2:20:02 PM

Partnerships-Blue-2015.pngBefore Boston College Center for Corporate Citizenship member company, Google, became one of the most successful companies of our time, and before co-founders Larry Page and Sergey Brin joined forces, the two incessantly argued with one another at Stanford. Despite their differences of opinion and background—Brin is from Russia and Page is from Michigan—the two found themselves working together on a paper, “The Anatomy of a Large-Scale Hypertextual Web Search Engine,” the findings of which became the intellectual basis of Google. These unlikely partners found common ground ultimately in their shared passion for data mining.  

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Topics: Partnerships

The impact of CSR storytelling through video

Posted by Patricia MacKenzie, Director of Marketing & Communications on Nov 4, 2015 1:53:05 PM

2016 Corporate Citizenship Film Festival

A picture is worth a thousand words.” If this statement is accurate, how many words is video worth? Video is quickly becoming the media consumption format of choice for consumers and business executives around the world. A recent study by comScore, shows that 100 million people watch a video on the internet each day. Even more impressive is research from Cisco that states by 2019, online video will be responsible for nearly 80 percent of global internet traffic, an increase from 66 percent in 2013. These figures speak to the fact that video is rapidly becoming the most valuable opportunity for businesses to engage their stakeholders.

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Topics: Corporate Citizenship, Corporate Philanthropy, CSR, Partnerships, Film Festival

Driving a #GivingTuesday campaign: employee engagement, partnership and participation

Posted by Patricia MacKenzie, Director of Marketing & Communications on Oct 30, 2015 2:37:41 PM

 “We make a living by what we get but, we make a life by what we give.” - Winston Churchill

Giving Tuesday is a national day of online giving which is held at the start of the annual holiday season following Black Friday and Cyber Monday. #GivingTuesday celebrates and encourages charitable activities that support nonprofit organizations.

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Topics: Workplace Giving, Corporate Philanthropy, CSR, Partnerships, Employee Engagement

Applied Materials’ Education Initiative aims to increase graduation rates and student success

Posted by Colleen Olphert, Director, Membership and Member Services on Oct 17, 2015 8:30:00 AM

The forthcoming 2015 Community Involvement Survey illustrates that many companies are addressing relevant social issues, with a prominent focus on K-12 education. The survey shows that nearly 55 percent of companies include education among their top issues for attention and investment. Tweet: 55% of companies include #education among their top issues for attention and #community investment.
With nearly 20 percent of students failing to graduate on time, or at all, corporations are making investments to try and increase student achievement and graduation rates for a more educated workforce.[i]

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Topics: Partnerships, Community Involvement, Employee Engagement

MassMutual challenges students to plan for the future

Posted by Colleen Olphert, Director, Membership and Member Services on Apr 15, 2015 1:48:00 PM

MassMutual-FutureSmartHere at the Center, we spend a lot of time thinking about how our members can make the good work they do in CSR go even further. We scan research publications in the management and social sciences disciplines related to corporate citizenship, work with some of the top thinkers in the field, and conduct our own research to provide our more than 400 members with the insights that help drive business and social value.

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Topics: Corporate Citizenship, Partnerships, Community Involvement

November Corporate Citizenship Highlights

Posted by Katherine V. Smith, Executive Director on Nov 26, 2014 9:37:00 AM

Corporate citizenship professionals know the business and social value that can be achieved by furthering their efforts through strategic and thoughtful partnerships. Many environmental, social, and governance (ESG) issues are widespread and pervasive, and can only be tackled through the active involvement of a Partnershipmultitude of people and organizations, each bringing their own unique skillsets. Earlier this month, a historic partnership was created to tackle of the most pressing issues of our time, as Chinese leader Xi Jinping and President Obama committed to limit greenhouse gases. As part of the deal, China agreed to cap its rapidly growing carbon emissions by 2030 or earlier, and will attempt to increase its share of non-fossil fuels to 20 percent of the country’s energy mix by 2030. The United States plans to cut emissions 26 to 28 percent below 2005 levels by 2025.

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Topics: Corporate Citizenship, Partnerships

6 Steps to Being a Better Corporate Citizenship Partner

Posted by Stewart Rassier, Director of Executive Education on Nov 20, 2014 9:30:00 AM

Leaveraging-Corporate-Citizenship-PartnershipsCreating public-private partnerships in corporate citizenship is rarely easy. Scorecards, conference calls, memoranda of understanding, and that’s before you’ve even begun the actual project. So why are CSR professionals seeking more partners, further collaboration, and more strategic alignment?

One of the biggest reasons is because stakeholders, especially consumers, are noticing who your partners are and examining the details of your work together. A 2010 Nonprofit Marketing Trend Tracker survey found that 60 percent of respondents indicated that they actively seek partnership details before supporting a cause and 75 percent of American consumers reported that they wanted to hear about the results of a corporate citizenship partnership, including the effect on the social issue or money raised for the cause.Tweet: A 2010 survey found that 60% of respondents indicated that they actively seek #partnership details before supporting a cause

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Topics: Corporate Citizenship, Executive Education, Partnerships, Community Involvement

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Welcome to the Boston College Center for Corporate Citizenship blog, we are your resource for corporate citizenship insights, research, trending topics and executive education. Our blog is a place to exchange ideas and learn about corporate citizenship.

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