Corporate Citizenship Perspectives

Driving a #GivingTuesday campaign: employee engagement, partnership and participation

Posted by Patricia MacKenzie, Director of Marketing & Communications on Oct 30, 2015 2:37:41 PM

 “We make a living by what we get but, we make a life by what we give.” - Winston Churchill

Giving Tuesday is a national day of online giving which is held at the start of the annual holiday season following Black Friday and Cyber Monday. #GivingTuesday celebrates and encourages charitable activities that support nonprofit organizations.

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Topics: Corporate Social Responsibility (CSR), Partnerships, Engaging Employees, Giving, Strategy, Brand, Participation

Presenting Corporate Citizenship…

Posted by Nancy R. Dunbar, PhD on Nov 7, 2014 1:26:00 PM

Corporate-Citizenship-CommunicationsWhy do we invite speakers to address audiences for important occasions? Wouldn’t it be more efficient to communicate ideas in print?

If you were going to learn about an important initiative of your firm, would you prefer to receive a memo or to hear the news from a person? Why?

When you prepare a presentation outlining a corporate citizenship effort, how much time do you spend thinking about your delivery? Your voice? Your nonverbal communication? Your language? Your organization? Or do you think mostly about your message – the ideas, the “content”?

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Topics: Corporate Citizenship, Communication, Strategy, Participation