Corporate Citizenship Perspectives

NetSuite Donates Time and Talent to Help Nonprofits Succeed

Posted by Colleen Olphert, Director, Membership and Member Services on Oct 10, 2014 2:24:00 PM
netsuite.org-3cHere at the Center, we see countless examples of companies doing good work in their communities, with their employees, and for the environment. Any effort that delivers both business and social value is worthwhile, but it’s especially exciting when companies use their unique skill sets to create positive change.
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Topics: Volunteer, Corporate Community Involvement, Non-Profits, Grants, Volunteer Time Off (VTO), Signature Programs

IKEA Foundation tackles child labor in India’s cotton communities; long-term holistic approach addresses social, cultural and economic influences

Posted by Susan Thomas on Jul 15, 2014 8:47:10 AM

IKEA_Foundation_BLKTen-year-old Tejas was forced to leave school and work in the cotton fields in India alongside his parents to supplement the family’s US $1.67 a day earnings. "It’s very difficult to work in cotton fields," says Tejas. "My back ached every day. I feared that snakes or spiders would bite me. I wished I could study. My friends used to ask me to go to school with them. I had to work."

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Topics: Corporate Social Responsibility (CSR), Corporate Community Involvement, Non-Profits, Human Rights, Foundation, Signature Programs

Alcoa Foundation and Discovery Education’s "Manufacture Your Future" off to a strong start

Posted by Susan Thomas on Jul 3, 2014 10:47:00 AM

Alcoa-Foundation-Logo-150x150According to a national survey, less than 20 percent of Americans said that their parents or school system had encouraged them to pursue a career in manufacturing. In response, Alcoa Foundation, the charitable arm of Alcoa, a manufacturing company pioneering the revitalization of the industry, teamed up with their new partner, Discovery Education, in an effort to bridge the industry’s unemployment gap through an online program named "Manufacture Your Future," which debuted in late May.

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Topics: STEM, Corporate Community Involvement, Non-Profits, Education, Foundation, Signature Programs

Creating foolproof partnerships – A relationship management guide

Posted by Kyra.Sammis on Jun 19, 2014 5:33:00 AM

Building a strong, long-lasting relationship with a nonprofit is a great way for your company to engage in corporate social responsibility. In our June webinar, titled “Foolproof Partnerships – A relationship management guide,” representatives from three organizations discussed how to take advantage of existing networks, connect your philanthropy to the core of your business, and engage employees, executives, and customers as you establish a foolproof partnership.

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Topics: Partnerships, Management, Responsible Corporate Leadership, Strategy, Align, Non-Profits

eBay Giving Works helps people support the causes they care about through commerce

Posted by TSimpson on Jan 21, 2014 6:35:42 AM

EBAY_GivingWorks_vertA challenge that corporate citizenship practitioners often face is how to engage their customers in their citizenship activities. Developing these relationships can strengthen customer loyalty and contribute to a brand’s reputation. eBay, which provides a way for consumers to connect with cause through the eBay Giving Works platform and raise valuable funds for charity by buying and selling goods, has not only been successful in engaging customers in its giving programs, but has extended its reach to nonprofit organizations, brands, celebrities and the general public.

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Topics: Partnerships, Giving, Corporate Community Involvement, Non-Profits, Signature Programs, Consumer

Alcoa Foundation: Providing today’s youth with the skills to prepare them for tomorrow

Posted by TSimpson on Nov 26, 2013 4:25:00 AM

AF LogoWith employees in 30 countries across the world, Alcoa is truly a global company. Given the extent of its reach, Alcoa Foundation, the charitable arm of Alcoa, designs its community giving platform with this global audience in mind, developing scalable programs in partnership with select nonprofit organizations. In September 2013, Alcoa Foundation announced a global initiative for unemployed youth in ten Alcoa communities in Australia, Brazil, Canada, France, Jamaica, Spain, United Kingdom and United States. Through the Internships for Unemployed Youth Program, participating youth will receive the education and training necessary to pursue a career in manufacturing. Suzanne van de Raadt, Global Communications Manager, Alcoa Foundation, provided some insight into the history of the program and the tools Alcoa has used to manage its execution across geographies.

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Topics: Partnerships, Corporate Community Involvement, Global, Youth, Non-Profits, Education, Signature Programs

Giving Tuesday: A day when individuals and companies give

Posted by Katherine V. Smith, Executive Director on Nov 4, 2013 4:29:53 AM

TGivingTuesdayCloudhe Center for Corporate Citizenship has partnered with GivingTuesday.org (#GivingTuesday), a non-profit organization that aims to transform how people think about, talk about and participate in the holiday season. Through a unique blend of partners—charities, families, businesses and individuals #GivingTuesday harnesses the collective power of personal and corporate philanthropy and inspires people to bring attention to the season of giving.

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Topics: Engaging Employees, STEM, Giving, Corporate Community Involvement, Non-Profits, Signature Programs

Blue Cross Blue Shield of Massachusetts maximizes volunteer program impact with a cross-functional approach

Posted by TSimpson on Sep 10, 2013 4:49:06 AM

BCBSMA LogoNow entering its third year, the Skills-Based Volunteer Program at Blue Cross Blue Shield of Massachusetts (BCBSMA) is focused on making high impact, long-term progressive change for select nonprofit partners. To meet this end, BCBSMA recognizes the importance of leveraging local talent when implementing an impactful corporate citizenship initiative. This talent forms the foundation of the Skills-Based Volunteer Program in which recruited employees are paired with local nonprofit organizations that have a need for their particular skills and experience. Associates provide a wide variety of skills and expertise in traditional business functions, including human resources, finance and operations.

In partnership with the Human Resources Department, the Corporate Citizenship team established this program as a way to build the internal capacity of its nonprofit partners while creating an outlet to develop and showcase its employees’ core competencies. “We wanted to deepen BCBSMA’s support of its community partners by leveraging our most strategic investment – our associates, their skills, and their expertise,” explained Lucy Darragh, Director of Corporate Citizenship at BCBSMA. To fully realize the potential of such an initiative, BCBSMA reached out to Common Impact, a local nonprofit organization that facilitates cross-sector partnerships designed to tackle community challenges.

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Topics: Partnerships, Engaging Employees, Corporate Community Involvement, Skills-based Volunteering, Non-Profits, Human Resources (HR), Signature Programs

Natixis Global Asset Management sharpens corporate citizenship focus for greater impact

Posted by TSimpson on Aug 14, 2013 7:34:16 AM

Q_NATIXIS_10CMThe definition of what it means to be a good corporate citizen has evolved over the years. It varies according to a company’s resources, giving priorities, corporate culture, and even with time. Natixis Global Asset Management (NGAM) underwent a period of internal reflection as it sought to develop a more strategic corporate citizenship program that produced greater impact on the local community.

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Topics: Partnerships, Philanthropy, Engaging Employees, Impact Measurement, Strategy, Non-Profits, Tracking

Fannie Mae’s Help the Homeless program puts the community at the center with walks

Posted by TSimpson on Jul 10, 2013 6:30:45 AM

Fannie Mae HTH_Logo_RGBOver the past 25 years, Fannie Mae’s Help the Homeless (HTH) program has raised awareness and $100 million for nonprofit beneficiaries working to prevent and end homelessness. Each year, tens of thousands of people get involved in the HTH program by participating in community walks, making a donation, being a sponsor, or volunteering their time to support organizations dedicated to serving homeless people.

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Topics: Partnerships, Engaging Employees, Corporate Community Involvement, Non-Profits, Impact, Signature Programs

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The Boston College Center for Corporate Citizenship is your resource for insights, research, trending topics, and executive education in the corporate citizenship field.

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