Corporate Citizenship Perspectives

Preparing leaders to serve on nonprofit boards

Serving on a nonprofit board is more than a high-impact way for executives to perform community service— it also provides benefits to the executive’s company. 

Nonprofit boards provide an excellent, low-cost training opportunity for senior leaders. Executives that serve on nonprofit boards are able to expandcommunityinvolvement.nonprofit.board.service..png their skillset by applying their expertise in a new context, all while engaging with and learning from people and communities from different professional and personal backgrounds.

At its core, nonprofit board service is a specialized type of skills-based volunteering, which is found to add value to the workplace. According to Deloitte, 91 percent of HR professionals agree that skills-based volunteering builds and hones business and leadership skills. Regina McNally, vice president of strategic workforce programs at State Street, summarized this effect: “Those [that engage in skills-based volunteering] learn in a whole new environment to let their brain work in a different way and bring those new skillsets back to the office.”

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Topics: Responsible Corporate Leadership, Corporate Community Involvement, Benefits, Non-Profits, Board, Best Practices

Community collaboration: Building meaningful partnerships for impact

Posted by Stewart Rassier, Director of Executive Education on Jun 29, 2016 2:20:02 PM

Partnerships-Blue-2015.pngBefore Boston College Center for Corporate Citizenship member company, Google, became one of the most successful companies of our time, and before co-founders Larry Page and Sergey Brin joined forces, the two incessantly argued with one another at Stanford. Despite their differences of opinion and background—Brin is from Russia and Page is from Michigan—the two found themselves working together on a paper, “The Anatomy of a Large-Scale Hypertextual Web Search Engine,” the findings of which became the intellectual basis of Google. These unlikely partners found common ground ultimately in their shared passion for data mining.  

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Topics: Partnerships, Corporate Community Involvement, Non-Profits

Nonprofit board training: Preparing and engaging employees for service

Posted by Stewart Rassier, Director of Executive Education on Apr 22, 2016 3:10:00 PM

Nonprofit board placement programs have grown in popularity and importance as companies and employees realize the rewards of sustained, high-level engagement in community organizations. According to the 2015 Community Involvement Study, nearly 70 percent of companies offer a nonprofit board program to their employees as a part of their volunteer program offerings (see Figure A). This is a huge change from 2011, where the same study revealed that only 26 percent of companies offered nonprofit board programs to all of their employees.

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Topics: Philanthropy, Engaging Employees, Volunteer, Corporate Community Involvement, Non-Profits, Board

Informing change: How Nielsen Uses Data for Social Good

Posted by Colleen Olphert, Director, Membership and Member Services on Feb 20, 2015 12:13:00 PM

Nielsen Uses Data for Social GoodEnvironmental, social, and governance (ESG) programs are only as strong as the data they are built on. Tweet: #Environmental, #social, and #governance (ESG) programs are only as strong as the data they are built on. http://bit.ly/1LjhmfXThat’s why the most effective corporate citizenship professionals consistently gather, evaluate, and measure all available data to create initiatives that are tied to business strategy and leverage the skills and expertise of their colleagues. They set daring goals complete with milestones and targets. They are aware of all affected stakeholders and know how to reach them. They know what resources are available and which are needed for success. They continually assess, modify, and improve their efforts based on the most recent data to achieve the most business and social value possible.

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Topics: Partnerships, Management, Measurement, Responsible Corporate Leadership, Corporate Community Involvement, Align, Non-Profits, Signature Programs

December Corporate Citizenship Highlights

Posted by Patricia MacKenzie, Director of Marketing & Communications on Dec 30, 2014 9:00:00 AM

The holiday season is a great time for corporate citizenship, as companies and consumers come together to give back to the communities in which they live, work, and do business. During December, CSR practitioners have been called upon to organize countless corporate giving and volunteer initiatives, with impressive results. Just a few weeks ago, companies rallied to gain support for #GivingTuesday, and saw a whopping 36 percent increase in donations. Some companies, like Center member Microsoft, stepped up their game by matching donations benefiting Microsoft Youthspark, a company-wide, global initiative that aims to create opportunities for 300 million youths by 2015.

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Topics: Engaging Employees, Volunteer, Value of Corporate Citizenship, Non-Profits

CH2M HILL partnership joins communities and saves lives

Posted by Colleen Olphert, Director, Membership and Member Services on Dec 11, 2014 10:22:00 AM

CH_Foundation_logo_CMYKPartnerships can amplify the unique strengths and skillsets of collaborators to produce impressive results. Sometimes—as in the case of CH2M HILL’s partnership with its non-profit partner Bridges to Prosperity—those results can join communities, increase well-being, and save lives.

CH2M HILL is a worldwide leader in engineering, construction, and operations management. With 26,000 employees in 190 offices on six continents, the firm is well positioned to deliver on its mission to help clients “build a better and more sustainable world,” building on its Little Yellow Book, a roadmap for the company’s ethical behavior that was written by one of the company’s founders.

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Topics: Partnerships, Corporate Community Involvement, Non-Profits, Impact, Grants, Signature Programs

November Corporate Citizenship Highlights

Posted by Katherine V. Smith, Executive Director on Nov 26, 2014 9:37:00 AM

Corporate citizenship professionals know the business and social value that can be achieved by furthering their efforts through strategic and thoughtful partnerships. Many environmental, social, and governance (ESG) issues are widespread and pervasive, and can only be tackled through the active involvement of a Partnershipmultitude of people and organizations, each bringing their own unique skillsets. Earlier this month, a historic partnership was created to tackle of the most pressing issues of our time, as Chinese leader Xi Jinping and President Obama committed to limit greenhouse gases. As part of the deal, China agreed to cap its rapidly growing carbon emissions by 2030 or earlier, and will attempt to increase its share of non-fossil fuels to 20 percent of the country’s energy mix by 2030. The United States plans to cut emissions 26 to 28 percent below 2005 levels by 2025.

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Topics: Corporate Citizenship, Partnerships, Giving, Non-Profits

CSR Professionals Give Back on #GivingTuesday

Posted by Colleen Olphert, Director, Membership and Member Services on Nov 25, 2014 1:24:54 PM
Giving Tuesday The third annual #GivingTuesday is happening on December 2, 2014. Started in 2012 by New York’s 92nd Street Y in partnership with the United Nations Foundation, #GivingTuesday is working to institutionalize a day of giving back. According to a Guidestar report, more than 50 percent of nonprofits receive the bulk of their contributions during the holiday season. More than 70 percent of these annual charitable gifts in the United States come from individuals.
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Topics: Partnerships, Volunteer, Giving, Corporate Community Involvement, Innovation, Non-Profits

6 Steps to Being a Better Corporate Citizenship Partner

Posted by Stewart Rassier, Director of Executive Education on Nov 20, 2014 9:30:00 AM

Leaveraging-Corporate-Citizenship-PartnershipsCreating public-private partnerships in corporate citizenship is rarely easy. Scorecards, conference calls, memoranda of understanding, and that’s before you’ve even begun the actual project. So why are CSR professionals seeking more partners, further collaboration, and more strategic alignment?

One of the biggest reasons is because stakeholders, especially consumers, are noticing who your partners are and examining the details of your work together. A 2010 Nonprofit Marketing Trend Tracker survey found that 60 percent of respondents indicated that they actively seek partnership details before supporting a cause and 75 percent of American consumers reported that they wanted to hear about the results of a corporate citizenship partnership, including the effect on the social issue or money raised for the cause.Tweet: A 2010 survey found that 60% of respondents indicated that they actively seek #partnership details before supporting a cause

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Topics: Partnerships, Corporate Community Involvement, Strategy, Align, Non-Profits

Trends in Corporate Giving: Building Nonprofit Capacity

Posted by Stewart Rassier, Director of Executive Education on Nov 19, 2014 12:58:00 PM

Trends-in-Corporate-GivingThe nonprofit sector is a powerful force in the U.S. economy. According to the Center for Civil Society Studies at Johns Hopkins University, more than 70 million people work and volunteer in the nonprofit sector. Nonprofits employ more people than every other sector except retail and manufacturing, and their revenue accounts for nearly 10 percent of the U.S. GDP.[1] As a result, recipients and funders alike have a serious stake in a nonprofit’s ability to reach the best possible decisions, work effectively, and sustain itself over time. Nonprofits are vitally important to the health and wellbeing of the United States as we know it.

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Topics: Partnerships, Volunteer, Giving, Corporate Community Involvement, Non-Profits, Grants

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The Boston College Center for Corporate Citizenship is your resource for insights, research, trending topics, and executive education in the corporate citizenship field.

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