Corporate Citizenship Perspectives

Collaboration as key to a sustainable and prosperous future

Posted by Katherine V. Smith, Executive Director on Mar 1, 2016 2:41:27 PM

We should not only use the brains we have but all that we can borrow.”-Woodrow Wilson

As corporate citizenship professionals, you have a uniquely important job. You are required to create, operate, and communicate in ways to differentiate your company from its competitors, and often expected to work with them—as well as with many other partners—to help address some of the world’s most pressing challenges.

Issues like climate change, global poverty and hunger, and future workforce preparation cannot be addressed by one program or organization alone—no matter how innovative or dedicated. Tackling these problems, and many others, requires the collaborative effort of many.

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Topics: Corporate Citizenship, Corporate Social Responsibility (CSR), Conference, Sustainable Development Goals (SDG), Network

Corporate Citizenship Conference : Global Citizens / Local Communities

Posted by Katherine V. Smith, Executive Director on Dec 2, 2015 9:50:18 AM

2016ConferenceLogo.pngEffective corporate citizenship professionals are always looking ahead, analyzing the environmental, social, and governance (ESG) issues that are emerging, and modifying their own efforts to plan and account for them. This is a complex task that only becomes more challenging as the global business context becomes more integrated.

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Topics: Corporate Citizenship, Corporate Social Responsibility (CSR), Sustainable Development Goals (SDG), Network, Professional Development

Corporate Citizenship Conference Recap Day 3: Breakout Sessions

Posted by Patricia MacKenzie, Director of Marketing & Communications on Apr 22, 2015 11:00:00 AM

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On Tuesday, April 21, the final day of the 2015 International Corporate Citizenship Conference, the learning continued with more breakout sessions throughout the day. Heads filled with new ideas and inspiration from the day before, conference attendees had the chance to attend two additional breakout sessions before heading back to put what they learned into action.

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Topics: Corporate Citizenship, Corporate Social Responsibility (CSR), Conference, Materiality, Network, Professional Development

Corporate Citizenship Conference Recap Day 3: A Future-Focused Finale

Posted by Patricia MacKenzie, Director of Marketing & Communications on Apr 21, 2015 4:19:24 PM

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The final day of the 2015 International Corporate Citizenship Conference was rich with inspiration and ideas, as attendees solidified connections, learned from each other and from experts in the field, and were introduced to next year’s Conference sponsor—UPS—during the event’s closing session.

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Topics: Corporate Citizenship, Corporate Social Responsibility (CSR), Conference, Network, Professional Development

Corporate Citizenship Conference Recap Day 2: Embracing the Future and Finding Simplicity

Posted by Patricia MacKenzie, Director of Marketing & Communications on Apr 20, 2015 10:51:52 PM

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With an agenda packed from dawn to dusk, day two of the 2015 International Corporate Citizenship Conference was full of learning and networking—we even managed to network while getting some exercise! Highlights included an in-depth one-on-one with Dell Chairman and CEO Michael Dell, an on-site volunteer project benefiting Austin middle-schoolers, and more than 15 other sessions tackling subjects ranging from engaging veterans to navigating the reporting landscape.

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Topics: Corporate Citizenship, Corporate Social Responsibility (CSR), Conference, Network, Professional Development, Emerging Issues

Corporate Citizenship Conference Recap Day 2 : Breakout Sessions

Posted by Patricia MacKenzie, Director of Marketing & Communications on Apr 20, 2015 8:46:00 PM

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So many breakouts, which ones to choose?

As with any good conference, the most difficult decision—other than how full to fill your plate at the buffet line—is typically which sessions to attend. With up to seven sessions happening concurrently, it can be a tough choice. Breakout sessions on Monday at the 2015 International Corporate Citizenship Conference covered such topics as engaging veterans, transparency and governance, and engaging today's multi-generational workforce.

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Topics: Corporate Citizenship, Corporate Social Responsibility (CSR), Reporting, Conference, Engaging Employees, Network, Professional Development

Corporate Citizenship Conference Recap Day 1: Exploring and Celebrating the Digital Age

Posted by Patricia MacKenzie, Director of Marketing & Communications on Apr 19, 2015 10:18:00 PM

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The first day of the 2015 International Corporate Citizenship Conference was packed with insights, discussion, and collaboration, as CSR professionals from around the world came together to network, share stories, and learn from each other—and from experts in the field. While it was a day of growth and exploration, it was also a day of celebration, as UPS and Mary Kay were both awarded the top prize for the 2015 International Corporate Citizenship Film Festival. 

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Topics: Corporate Citizenship, Corporate Social Responsibility (CSR), Conference, Film Festival, Network

2015 International Corporate Citizenship Conference begins tomorrow in Austin

Posted by Patricia MacKenzie, Director of Marketing & Communications on Apr 18, 2015 3:46:21 PM

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Every year, the Boston College Center for Corporate Citizenship gathers CSR leaders from around the globe for our International Corporate Citizenship Conference. Drawing experts from our more than 400 Member companies, leading corporate citizenship and management thinkers, and organizations such as the Global Reporting Initiative (GRI) and CDP, we create unique space—one that admits corporate citizenship practitioners only—for the free exchange of ideas.

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Topics: Corporate Citizenship, Corporate Social Responsibility (CSR), Conference, Executive, Network, Professional Development, Impact

CSR and social media: how to amplify your communication efforts

Posted by Patricia MacKenzie, Director of Marketing & Communications on Feb 17, 2015 10:05:00 AM
Blog-CSR-and-SocialMediaWhat is the key to successfully promoting your CSR efforts on social media? Where is the magic button to gain thousands of likes, RT's, followers, increased brand favorability, and greater stakeholder engagement on social media channels? A lot of work goes into planning, executing, and communicating CSR campaigns both internally and externally. The key to doing so successfully is understanding the WHY when integrating social into your communication efforts. Our research at the Boston College Center for Corporate Citizenship has shown that CSR efforts are receiving increased corporate investment, and are contributing to company success. This means, as a corporate citizenship professional, you'll have more stories to tell and an increased opportunity to engage your audience in creative ways through technology.
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Topics: Corporate Social Responsibility (CSR), Communication, Impact Measurement, Network, Digital Media

Achieving future business focus with 20/20 vision

Posted by Katherine V. Smith, Executive Director on Nov 5, 2014 4:55:00 PM
"To reach a port, we must sail - sail, not tie at anchor - sail, not drift."
--Franklin D. Roosevelt

20/20 Vision: Future Business FocusThe way we approach corporate citizenship issues determines whether they will be challenges for our organizations, or whether they will be opportunities. A winning approach requires the cultivation of a clear vision, and the strategic setting of goals to achieve it. Without them, our corporate citizenship efforts will remain tied fast to their anchors, or drift aimlessly on the sea.

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Topics: Corporate Citizenship, Vision, Network

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The Boston College Center for Corporate Citizenship is your resource for insights, research, trending topics, and executive education in the corporate citizenship field.

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