Corporate Citizenship Perspectives

Twitter Chat: CSR and Digital Communications

Posted by Patricia MacKenzie, Director of Marketing & Communications on Feb 26, 2015 8:54:00 AM
CSR and Digital Communications Twitter ChatThe Center recently participated in a live discussion on Twitter with our friends from Dell, @Dell4Good, moderated by Susan McPherson, @susanmcp1. During the one hour chat, we explored CSR marketing in the digital era and provided insight regarding the integration of CSR into a broader business and communications strategy. The online event was a massive success with over 499+ tweets, equaling a total audience of over 1 million twitter followers. Want to engage in our next Twitter chat? Follow @BCCCC for updated information and CSR industry news. Below are some of the discussion highlights:
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Topics: Corporate Citizenship, Corporate Social Responsibility (CSR), Engaging Employees, Communication, Strategy, Digital Media, Millennials

Encouraging Employee Engagement Across the Spectrum

Posted by Colleen Olphert, Director, Membership and Member Services on Nov 4, 2014 4:10:00 PM


Encouraging Engagement across the SpectrumEarlier this month I was in Denver with the Center’s Community Involvement Roundtable. As always, it was a dynamic two days filled with animated discussion, shared challenges, and best practices. Much of our focus for this recent meeting was engaging employees across the professional spectrum, from new hires to pre–retirees, though the conversation extended to retirees as well. This focus on employee engagement is not surprising, as the majority of executives surveyed in the Center’s forthcoming 2014 State of Corporate Citizenship study reported that recruiting and retaining employees are important business goals that are aided by the contribution of corporate citizenship.

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Topics: Engaging Employees, Volunteer, Communication, Diversity, Digital Media, Millennials

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The Boston College Center for Corporate Citizenship is your resource for insights, research, trending topics, and executive education in the corporate citizenship field.

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