Corporate Citizenship Perspectives

The many benefits of membership to the Boston College Center for Corporate Citizenship

Posted by Colleen Olphert, Director, Membership and Member Services on Jun 22, 2016 8:30:00 AM

The Boston College Center for Corporate Citizenship was established with a clear and simple goal: to serve corporate citizenship professionals seeking information and insights that will help their companies achieve maximum business and social value from environmental, social, and governance investments. 

To achieve that mission, we help our members stay abreast not only of the guidelines, innovations, challenges, and opportunities affecting the profession, but also of the many internal and external pressures that are driving progress in their companies. We work continually to develop information assets and executive education opportunities to support corporate citizenship professionals on their journeys.

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Topics: Corporate Citizenship, Membership, Professional Development

Integrating corporate citizenship across the value chain

Posted by Colleen Olphert, Director, Membership and Member Services on Aug 11, 2015 11:30:00 AM

The following member spotlight is excerpted from the most recent issue of The Corporate Citizen. To learn more about how you can focus resources and attention on the issues most important to your company’s stakeholders and business context, consider joining us for our CDP Reporting: Disclosing Environmental Impacts course.

Today, consumers are likely to hold firms responsible for the impacts of their products, regardless of where within the value chain the impact occurs. That’s why many companies are taking steps now to ensure that their corporate citizenship objectives are shared by their suppliers and business partners.

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Topics: Corporate Citizenship, Membership, Supply Chain, Communication, Integration, Signature Programs

Inspiring social change: LoyaltyOne’s journey

Posted by TSimpson on Feb 12, 2013 6:30:09 AM

Loyalty OneLoyaltyOne owns and operates Canada’s premiere coalition loyalty rewards program, called the AIR MILES Reward Program. Collectors simply shop for every day necessities, such as grocery, gas and pharmacy, at participating top retail brands and earn reward miles. With over 10 million active Collector Accounts in Canada, representing two-thirds of Canadian households, LoyaltyOne is in a unique position to influence consumer behavior.

Leveraging the reach of the AIR MILES brand naturally became part of conversations as LoyaltyOne integrated sustainability into its core business in 2007. With increased media attention around the subject, there was a passionate group of employees who were making small changes around the office, such as eliminating Styrofoam cups and implementing double-sided printing. They caught the attention of LoyaltyOne’s President and CEO Bryan

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Topics: Corporate Citizenship, Environment, Membership

Applied Materials Education Initiative marks more than 10 years of supporting school transformation and improved student outcomes

Posted by TSimpson on Jan 24, 2013 10:27:29 AM

In 2001, an alarming number of very low performing schools and students were causing great concern throughout the Silicon Valley region, especially among businesses. In response, Applied Materials set a new philanthropic strategic course through its Education Initiative with the goal of increasing the number of students who graduate from high school inspired and prepared to have success in college and life. Today with consistent emphasis on system transformation, Applied Materials has a success story and a strategy worth sharing. Students and schools are achieving performance scores at levels previously considered unattainable. Michele Walker-Moak, Global Community Affairs Manager, recently shared some insights behind the initiative with the Center.

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Topics: Corporate Citizenship, Membership, Executive Education, Partnerships

Edelman shares story of going interactive with 2012 Citizenship Report

Posted by TSimpson on Jan 2, 2013 6:30:32 AM

In September of 2012, Edelman, the world’s largest public relations firm, released its 2012 Citizenship Report. Rather than adopt a traditional print or PDF format, the report was released as an interactive microsite designed to engage clients and employees alike. John Edelman, Managing Director, Global Engagement and Corporate Responsibility at Edelman, recently shared some insights about the impetus and process of developing the microsite.

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Topics: Corporate Citizenship, Membership, Reporting

Capital One partners with Junior Achievement to expand financial awareness of youths

Posted by TSimpson on Dec 12, 2012 6:30:15 AM

Since 2006, Capital One and Junior Achievement (JA) have partnered to provide experiential personal finance education to students across the country through JA Finance Park®. This unique program begins with four weeks of intensive in-classroom money-management lessons. Students then have the opportunity to put their newly learned skills to the test in the interactive learning environment of Capital One/Junior Achievement Finance Park.

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Topics: Corporate Citizenship, Membership, Executive Education, Workplace Giving

Conference keynote speakers will provide insight from every corner of the company

Posted by Kenda Kuncaitis on Dec 3, 2012 5:31:39 AM

Successful corporate citizenship is the collective effort of everyone in the company and opportunity is realized best when citizenship is aligned with business strategy. This cross-enterprise approach will be featured during the keynote sessions of our 2013 International Corporate Citizenship Conference.

A diverse group of world class leaders will share their experience and knowledge from their unique perspectives, ranging from CEO, CFO, and legal counsel to corporate affairs and community relations. More than 600 professionals

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Topics: Corporate Citizenship, Membership, Conference

At Insperity, employee volunteerism is central to supporting community involvement efforts

Posted by TSimpson on Nov 28, 2012 6:30:08 AM

At Insperity, giving back to the communities where employees live and work has long been a cornerstone of the company’s values. Insperity’s commitment to community involvement encompasses four specific areas of focus, including health and human services, education, military and veterans, and animal service organizations. Employee volunteerism plays an integral role in supporting these initiatives.

Insperity’s Community Involvement Department generates enthusiasm for volunteering and appeals to its employees’ passions on a national level. This is accomplished with the help of district administrators in each market who serve on Insperity’s Volunteer Council and are responsible for coordinating local community involvement activities for employees. The Community Involvement Department, along with the Volunteer Council, promotes Insperity’s culture of giving and organizes nationwide campaigns in order to create a consistent message of volunteerism.

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Topics: Corporate Citizenship, Membership, Community Involvement, Philanthropy, Volunteer

Share your corporate citizenship story on video in our 5th annual Film Festival

Posted by Tim Wilson on Nov 14, 2012 9:45:40 AM

With 4 billion videos watched on YouTube every day and projections that video will make up 75 percent of Internet traffic in the coming years, communicating by video has gone from a luxury to a necessity for any organization looking to tell its story.

You may already be using video to tell internal and external audiences about your company's corporate citizenship efforts. The Boston College Center for Corporate Citizenship's 5th annual Film Festival, sponsored by Pitney Bowes, will let you share that story with thousands of viewers and demonstrate how you are using video as a communication tool.

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Topics: Corporate Citizenship, Membership, Conference, Corporate Communication Strategy

Attend the 2013 International Corporate Citizenship Conference and learn how to become an opportunity-side corporate citizenship leader

Posted by Tim Wilson on Nov 6, 2012 9:15:20 AM

For some, corporate citizenship is a part of risk management. But that approach discounts the upside business value of managing the opportunity side of corporate citizenship. Leading companies that link corporate citizenship to core business strategy and allow innovation to guide this alignment begin to realize benefits such as new products and markets, a more engaged workforce, improved relationships in the community, and, ultimately, strengthening the financial performance of the firm.

Our conference theme of Creating Opportunity, reflects an upside approach to corporate citizenship. When we convene in Boston, April 21-23, at the Boston Marriott Copley Place, conference speakers will provide insights,

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Topics: Corporate Citizenship, Membership, Conference, Boston College Center for Corporate Citizenship

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The Boston College Center for Corporate Citizenship is your resource for insights, research, trending topics, and executive education in the corporate citizenship field.

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