Corporate Citizenship Perspectives

Long-term measurement for long-term sustainability

Posted by Colleen Olphert, Director, Membership and Member Services on Apr 19, 2017 10:47:33 AM

The following is excerpted from The State of Corporate Citizenship 2017. To learn more about how you can use measurement tools to capture the value your corporate citizenship programs create for both the company and the community, consider joining in New York on May 17-18 for our Advanced Corporate Citizenship Measurement: Logic Model and ROI course.

To achieve key business goals and make a lasting impact on social and environmental issues, companies are investing in corporate citizenship efforts. The Boston College Center for Corporate Citizenship’s State of Corporate Citizenship 2017 finds that when companies commit to an activity—such as the development of environmentally friendly products—for more than four years, executives are much more likely to report success in meeting their goals.

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Topics: Member Spotlight, Measurement

Responsible Sourcing at EILEEN FISHER

Posted by Colleen Olphert, Director, Membership and Member Services on Jan 9, 2017 8:00:00 AM

The following is excerpted from a recent issue of The Corporate Citizen. To learn more about how you can connect with essential partners to make the most of the risks and opportunities present throughout your value chain, consider joining online from February 20-April 17, 2017 for our Integrating Corporate Citizenship Through Your Supply Chain course.

At EILEEN FISHER, the vision for fashion’s future is an industry where human rights and sustainability are not the effect of a particular initiative, but the measure of a business well run. To achieve this mission, the women’s clothing company has created an ambitious new model, entitled “Vision2020,” to guide the way in which their products are sourced and produced—and has ensured that its tenets are embraced at every level of its supply chain.

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Topics: Sustainability, Supply Chain, Member Spotlight, Transparency

Accenture Offers Skills to Succeed

Posted by Colleen Olphert, Director, Membership and Member Services on Oct 20, 2016 1:57:18 PM

The following is excerpted from the most recent issue of The Corporate Citizen. To learn more about how you can deliver maximum business and social value through strategic partnerships, consider joining us in Dallas, TX on December 7-8, 2016 for our Effective Corporate Citizenship Partnership Management course.

For some companies, the best way to achieve significant progress on an issue is to develop an effective program and then bring it to scale in a way that stays true to its foundational purpose while remaining adaptable enough to account for local needs. Accenture—a leading global professional services company—has done just that. By taking a focused and customizable approach to establishing powerful partnerships, their Skills to Succeed initiative, which launched in 2009, has helped equip more than 1.2 million people to date with the workplace and entrepreneurial skills needed to compete in the global economy.

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Topics: Partnerships, Member Spotlight, Corporate Community Involvement

Continual improvement at Dogeared: For the business and the community

Posted by Colleen Olphert, Director, Membership and Member Services on Sep 12, 2016 3:37:00 PM

The following is excerpted from Issue 15 of The Corporate Citizen. To learn more about how you can engage your employees and contribute to your communities by developing a strategic corporate citizenship plan, consider joining us in San Francisco on November 2-4, 2016 for our Corporate Citizenship Strategy: Connect to Your Business and Community course.

For companies with a smaller operational footprint—even though they may have national or even global brand exposure—great value can be achieved by developing a foundational ethos, applying that mission to every aspect of business, from design through delivery, and incorporating it into community involvement strategy.

Founded in 1991 by Marcia Maizel-Clarke and Merlin Clarke, Dogeared, a global accessories brand that focuses on handcrafted jewelry, was built on the premise of community. The company sources the majority of products and materials locally from vendors around the Los Angeles area. Local artisans handcraft all of the company’s unique charms, and jewels are designed and assembled on-site in their Southern California studio.

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Topics: Member Spotlight, Value of corporate social responsibility

Merck Investing in Mothers: to reduce preventable maternal mortality worldwide

Posted by Colleen Olphert, Director, Membership and Member Services on Aug 17, 2016 8:30:00 AM

The following is excerpted from Issue 17 of The Corporate Citizen. To learn more about how you can create programs that prioritize the corporate citizenship issues that are most important to your stakeholders and business contextand make the best use of your resourcesconsider joining us in Miami on January 18, 2017 for our course: Materiality: How to Determine what Matters to Corporate Citizenship Strategy and Reporting

Around the world, leaders are coming together to address social and environmental issues, and the role for business has never been greater.

In 2015, corporate citizenship took unprecedented steps forward. Multiple stakeholders—including business leaders—worked to develop multilateral agreements to combat climate change and ensure sustainable progress. The Paris Agreement and the United Nations Sustainable Development Goals (SDGs) represent years of work and hope. With 17 new objectives and 169 specific targets that address issues ranging from education and inequality to economic growth and the environment, the SDGs are encompassing.150921_MERK_UGANDA_DAY4_KAMPALA_127_855_high.jpg

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Topics: Member Spotlight, Corporate Community Involvement

EY: Building a better working world

Posted by Colleen Olphert, Director, Membership and Member Services on Jul 20, 2016 12:32:14 PM

The following is excerpted from Issue 15 of The Corporate Citizen. To learn more about how you can inform and improve your programs through stakeholder engagement, consider joining us in Dallas on December 7-8, 2016 for our course: Stakeholder Engagement: Identify, Prioritize, and Act.

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Topics: Stakeholder Enagement, Member Spotlight

Banfield Pet Hospital: Creating a Better World for Pets

Posted by Colleen Olphert, Director, Membership and Member Services on May 11, 2016 12:10:00 PM

The following is excerpted from Issue 15 of The Corporate Citizen. To learn more about how you can engage your employees and contribute to your communities through employee volunteering programs, consider joining us in Chicago on September 7-8, 2016 for our Employee Volunteer Programs with Purpose course.

Community involvement efforts—once a way for well-intentioned companies to connect with people in their area—are now an essential part of corporate citizenship programs and have evolved to become a strategic component of business.BanfieldPetHospital.jpg

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Topics: Member Spotlight

Employee volunteering and engagement in action with Insperity

Posted by Colleen Olphert, Director, Membership and Member Services on Apr 28, 2016 12:19:51 PM

Here at the Boston College Center for Corporate Citizenship, we’re asked to provide insight and expertise on the complete spectrum of corporate citizenship practices. Our more than 420 member companies are interested in issues ranging from environmental impact reporting to nonprofit board placements—as well as every area in between. One issue that is consistently among the most popular topic of discussion, however, is one of the foundational elements of early CSR—employee volunteer programs. A main focus of corporate citizenship programs year-round, employee volunteer initiatives are especially popular now—during the spring and summer months—when the warmer weather offers a broader array of available activities.

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The focus on employee volunteer programs is hardly surprising. Employee volunteer programs offer a myriad of benefits to both businesses and the communities they serve. Research finds that they encourage stronger employee engagement, increase retention, and better job performance. The Center’s own research supports these findings. Our 2015 Community Involvement Study finds that more than 90 percent of companies list improved employee engagement among the top three benefits of an employee volunteer program. Furthermore, companies themselves have found empirical support for the relationship between volunteering and employee engagement. Of the 60 percent of companies that measure the connection between engagement in their employee volunteer program and employee engagement, 89 percent found a positive correlation (see Figure A).

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Topics: Employee Engagement, Member Spotlight

Salesforce: Engaging Employees in the Aloha Culture

Posted by Colleen Olphert, Director, Membership and Member Services on Apr 13, 2016 7:30:00 AM

The following is excerpted from the most recent issue of the Corporate Citizen

Employee engagement is key to company performance, leading to positive effects such as higher productivity, improved work quality, and decreased job turnover. Employees want to be involved in their work, enthusiastic about the organization they work for, and committed to their fellow workers. Yet less than a third of U.S. workers were engaged in their jobs in 2014, according to Gallup.

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Topics: Employee Engagement, Member Spotlight

About Us

Welcome to the Boston College Center for Corporate Citizenship blog, we are your resource for corporate citizenship insights, research, trending topics and executive education. Our blog is a place to exchange ideas and learn about corporate citizenship.

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