Corporate Citizenship Blog

Long-term measurement for long-term sustainability

Posted by Colleen Olphert, Director, Membership and Member Services on Apr 19, 2017 10:47:33 AM

The following is excerpted from The State of Corporate Citizenship 2017. To learn more about how you can use measurement tools to capture the value your corporate citizenship programs create for both the company and the community, consider joining in New York on May 17-18 for our Advanced Corporate Citizenship Measurement: Logic Model and ROI course.

To achieve key business goals and make a lasting impact on social and environmental issues, companies are investing in corporate citizenship efforts. The Boston College Center for Corporate Citizenship’s State of Corporate Citizenship 2017 finds that when companies commit to an activity—such as the development of environmentally friendly products—for more than four years, executives are much more likely to report success in meeting their goals.

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Topics: Member Spotlight, Measurement

The more things change...

Posted by Katherine V. Smith, Executive Director on Jan 3, 2017 8:00:00 AM

“To improve is to change, to be perfect is to change often.”—Winston Churchill

Investment in a stable and prosperous society is an investment in future business performance. We’ve seen corporate commitment to this ideal in action during the development and ratification of the 2015 Paris Agreement, the adoption of the Sustainable Development Goals (SDGs), and in the fight for  U.S. marriage equality. More and more, companies are vocalizing their support of environmental, social, and governance (ESG) issues—and are executing strategic plans to create the change they know is required to achieve a sustainable economy. 

The emerging U.S. policy agenda could make the work even more challenging than it has been for the last decade. Especially if it is in conflict with the policies of global market economies in which your company likely operates. So what is to be done? Cling tightly to your coffee mug that reads, “stay calm and carry on” and do just that. There is overwhelming scientific consensus that climate change is real and human induced and socio-economic research that underscores the social ills that accompany inequality. The companies that have the courage to be among the first to make real commitments to improving the environmental and social conditions in their operating environments are the ones that have the opportunity to use those commitments as positive differentiators with institutional investors, customers, and the general public. 

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Topics: Business Perspectives, Corporate Citizenship, Sustainability, Reporting, Management Practices, Measurement, Sustainability Reporting, SDGs

Proving corporate citizenship success: What to measure and how to gather data

Posted by Stewart Rassier, Director of Executive Education on Aug 5, 2016 3:00:00 PM

MeasurementArt.pngMeasuring and evaluating corporate citizenship efforts are critical steps in managing and improving programs. Increasingly, your stakeholders—executives, investors, customers, and employees to name a few—expect that the results of corporate citizenship investments can be quantified. Research shows that careful planning and evaluation can strengthen corporate citizenship performance, and deliver benefits such as improved reputation, higher employee engagement, and better resource management. One recent study showed that firms that create formal corporate citizenship programs that included specific targets and measures outperformed financially companies that did not over the long term.[i]

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Topics: Measurement, Impact Measurement

Demonstrate your value through strategic measurement

Posted by Katherine V. Smith, Executive Director on Jun 1, 2016 10:15:46 AM

“I have been struck again and again by how important measurement is to improving the human condition.”—Bill Gates

When done right, corporate citizenship is a serious investment of money, resources, and time. To ensure that your CSR programs continue to receive the funding and attention they deserve, you must be able to demonstrate—to your leaders, your partners, and broader stakeholders—the return on that investment, or the ROI. What do your efforts offer the business? How do they advance the missions of your nonprofit partners? How are they benefiting your employees, customers, and shareholders? 

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Topics: Business Perspectives, Measurement

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Welcome to the Boston College Center for Corporate Citizenship blog, we are your resource for corporate citizenship insights, research, trending topics and executive education. Our blog is a place to exchange ideas and learn about corporate citizenship.

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