Corporate Citizenship Blog

Build on corporate citizenship success in 2016

Posted by Katherine V. Smith, Executive Director on Jan 6, 2016 9:30:00 AM

“As an old ecologist I am also getting impatient. It’s been a long time. If we don’t convert all of this heat into light and all of this excitement into work, we will, I am afraid, be badly frustrated… Excitement cannot be sustained unless there are results... What I am concerned with is not what is wrong with the world, but what do we have to do to put it right.” - Peter Drucker, 1971

BuildSuccess_20150105.jpgIn 2015, we saw major advances in the way that world leaders, businesses, and the general public perceive and prioritize environmental, social, and governance issues. In September, leaders from around the world agreed to 17 Sustainable Development Goals (SDGs)—complete with 169 targets—to eradicate poverty and hunger, foster safe and inclusive societies, and combat global warming by 2030. In December, representatives from 195 nations adopted the Paris Climate Agreement, with the vital aim of reducing greenhouse gas emissions to halt global temperature increases and maintain life as we know it.

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Topics: Business Perspectives, Sustainability, Management Practices

Farmers Insurance helps launch a Disaster Recovery Playbook

Posted by Colleen Olphert, Director, Membership and Member Services on Nov 24, 2015 9:00:45 AM

The following is excerpted from the Boston College Center for Corporate Citizenship’s research report, the Community Involvement Study 2015.

Farmers_NJ_Fav_Team_.jpgThe 2015 Community Involvement Study finds that nearly all companies have a community involvement strategy or are in the process of setting one up. The most effective are those that align their programs with overall business objectives—bringing the unique skills and expertise of employees to bear on some of society’s toughest challenges.

As a property and casualty insurance company, Farmers Insurance knows well what challenges people face when they encounter natural disasters. Building from their core competency, Farmers has a dedicated team of staff members who handle only disaster response and are prepared to react in a moment’s notice.

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Topics: Employee Engagement, Corporate Communication Strategy, Corporate Volunteerism, Management Practices

Integrating sustainability for maximum business and social value

Posted by Stewart Rassier, Director of Executive Education on Nov 19, 2015 12:30:00 PM

Land-Ocean-Temp.gifEnvironmental sustainability is a critical business issue for companies across the globe. The world’s population is growing, nonrenewable resources are being depleted, and 2014 was the warmest year on record. All of this is expected to be accompanied by increasingly severe energy and environmental problems that could potentially threaten supply chains, production processes, and operations. Moreover, as businesses are often seen as some of the greatest contributors to pollution, waste, and environmental problems, they are increasingly pressured to not just reduce waste or use less energy, but to develop sustainable practices and policies that will preserve and even improve the environments around them.

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Topics: Sustainability, Reporting, Management Practices

Corporate Citizenship Impact and Measurement: How to Measure Progress

Posted by Stewart Rassier, Director of Executive Education on Oct 22, 2015 4:34:27 PM

Evaluation & MeasurementCorporate citizenship professionals are becoming increasingly adept at tying CSR programs to overall business strategy, creating programs that make the most of their employees’ unique skills and their companies’ products and services, and tackling the problems that are most relevant to their stakeholders and operating contexts. In this way, they are addressing environmental, social, and governance issues while contributing to important business goals. To ensure that they are efficiently investing their time, skills, and financial resources, effective CSR professionals are relying on careful measurement and evaluation tactics.

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Topics: Corporate Citizenship, Management Practices

Creating value by investing in community involvement

Posted by Colleen Olphert, Director, Membership and Member Services on Sep 16, 2015 9:30:00 AM

Community involvementAt the Boston College Center for Corporate Citizenship, we have been busy finishing the analysis of our 2015 study of how companies are managing and executing the community involvement activities within their corporate citizenship efforts, and expect the final report to be released this fall.

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Topics: Community Involvement, Employee Engagement, Management Practices

Driving Engagement and Business Performance: The Role of Employee Volunteering Programs

Posted by Colleen Olphert, Director, Membership and Member Services on Sep 9, 2015 3:57:20 PM

The following is excerpted from the most recent issue of The Corporate Citizen. To learn more about how you develop and implement employee volunteer programs to drive employee engagement, consider joining us at one of our professional development courses.

Employee VolunteeringBy thoughtfully developing and implementing initiatives like employee volunteer programs, corporate citizenship practitioners can benefit society and their business at the same time. The key is getting employees engaged.

The Center’s Community Involvement survey finds that more than 90 percent of companies list improved employee engagement among the top three benefits of an employee volunteer program.

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Topics: CSR, Corporate Volunteerism, Management Practices

GRI’s Reporting 2025: A look ahead with Katherine V. Smith

Posted by Patricia MacKenzie, Director of Marketing & Communications on Aug 26, 2015 10:00:00 AM

Once the province of a few unusually green or community-oriented companies, sustainability reporting is now a best practice employed by companies worldwide. A full 95 percent of the Global 250 issue sustainability reports, and by doing so gain a competitive edge in every aspect of the triple bottom line.

According to the Value of Sustainability Reporting study—a joint survey conducted by the Boston College Center for Corporate Citizenship and EY—sustainability reporting offers a number of benefits. The majority of respondents believe that reporting improves reputation; while nearly 40 percent find it to increase employee loyalty.

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Topics: Corporate Citizenship, Sustainability, Management Practices

Employee engagement around the world: A practitioner’s guide

Posted by Stewart Rassier, Director of Executive Education on Aug 20, 2015 8:55:00 AM

EmployeeEngagementHave you ever considered taking local programs global? Do you want to further engage your employees both in your headquarters country and abroad? Today, many companies are wrestling with the challenges and opportunities that global employee engagement poses in order to remain competitive, protect intangible assets such as reputation, and manage the risks associated with complex global operations.

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Topics: Community Involvement, Employee Engagement, Management Practices

Trends in GRI reporting: value, digital, and ethics

Posted by Stewart Rassier, Director of Executive Education on Jul 22, 2015 9:18:00 AM

GRI-ReportingFirst, the good news: Today’s corporate citizenship reports are more engaging, relevant, and are communicating the positive environmental, social, governance, and business value that companies are creating. A corporate citizenship report was once a nice to have; now approximately 93 percent of the Global 250 issue them.

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Topics: Executive Education, Sustainability, Management Practices

Effective CSR communication: Which tactic when?

Posted by Patricia MacKenzie, Director of Marketing & Communications on Jun 30, 2015 3:41:00 PM

Figure12ABCChoosing the most effective tactic to achieve your communication objective can be a challenge. How can you determine what strategy or tactic to employ?

Corporate citizenship is an enterprise-wide undertaking—not simply the responsibility of one person or a single department, so effective corporate citizenship practitioners must be master collaborators. For many, one of the most important internal relationships is the one they share with the communications and marketing department.

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Topics: Corporate Communication Strategy, Management Practices, Boston College Center for Corporate Citizenship

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Welcome to the Boston College Center for Corporate Citizenship blog, we are your resource for corporate citizenship insights, research, trending topics and executive education. Our blog is a place to exchange ideas and learn about corporate citizenship.

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