Today, investors use social and environmental performance KPIs as a proxy for assessing the quality of management and—increasingly—to measure risk. Now, the conversation is no longer about whether a company should report, but rather what they should consider when they do. How can companies gain the greatest possible value from their reporting efforts? Where should companies set performance goals? How and what should they measure? What frameworks should they use? How will report readers use the information?
Corporate Citizenship is often described as a “journey,” but how many of us really have a map. Are we travelers on someone else’s path; blazing new trails; and/or just preparing for the next storm? As corporate citizenship practitioners we must continuously be more deliberate and intentional in everything we do. Our role isn’t just to create programs, it is to steer and align assets to have the greatest business and social impact. How do we create a map to not only guide our journey, but more importantly, to bring the rest of our company along with us? Here are a few steps to get started: