Philanthropy and community engagement have become integral parts of business, but there are many ways and means by which companies can organize and manage such efforts. For some companies, foundations offer a convenient mechanism to oversee social investments, while others may choose to give solely from within a corporate giving platform. We know that society’s expectations of firms are high and there are therefore many reasons a company may decide to give, including:
#BlackFriday. #CyberMonday. #GivingTuesday.
It’s been a week since this new tradition of generosity took place on December 2, 2014, and the data is in: the giving economy is thriving.
Founded in 2012 by the 92nd Street Y and the United Nations Foundation, #GivingTuesday provides a global stage to promote, celebrate and encourage the act of giving at the beginning of the holiday season.