Climate change is again trending as a topic within corporate citizenship and the larger business community. The release of Pope Francis’ encyclical, “Laudato Si” (Be Praised), which highlights the impact developed economies are having on our planet and our responsibilities to act, the Environmental Protection Agency’s (EPA) Clean Power Plan, and the upcoming COP21—the 21st Session of the United Nations Framework Convention on Climate Change—are creating a buzz.
The following member spotlight is excerpted from the most recent issue of The Corporate Citizen. To learn more about how you can focus resources and attention on the issues most important to your company’s stakeholders and business context, consider joining us for our CDP Reporting: Disclosing Environmental Impacts course.
Today, consumers are likely to hold firms responsible for the impacts of their products, regardless of where within the value chain the impact occurs. That’s why many companies are taking steps now to ensure that their corporate citizenship objectives are shared by their suppliers and business partners.
At the Boston College Center for Corporate Citizenship, we have been busy finishing the analysis of our 6th biennial study of executive perspectives about corporate citizenship. The 2014 State of Corporate Citizenship is a snapshot of how executives in large companies think about their companies’ environmental, social, and governance (ESG) investments.
A crucial aspect of corporate citizenship is the ability and desire to engage your company’s employees. Implementing volunteer, giving, and other “responsible” programs help to not only enhance your company’s reputation image, but more importantly, the loyalty of your employees. In our September webinar, we will explore the ways in which companies can most effectively execute these efforts: by aligning them with their overall corporate strategy.
According to Gallup’s State of the American Workforce report, 70% of the American workforce is “not engaged” or “actively disengaged” with their work. These employees are more likely to be emotionally disconnected from their workplace and less likely to be productive as a whole. Additionally, many American workers do not feel that they understand their company’s brand promise and brand differentiation, meaning they are unable to effectively communicate this to customers, or become more connected to the company themselves. This inability to articulate the goals and vision of one’s company can only add to the likelihood of disengagement by employees in their daily work.
Our corporate responsibility (CR) efforts comprise a major part of our culture. They highlight the values of Outerwall, and are designed to attract employees who have a desire to not only work for a successful, growing company, but one that provides a work experience with meaning and purpose. We also understand our actions impact others, and we’re dedicated to keeping that impact positive.
From driving change through employee engagement and deploying the workforce across the globe as mentors, to celebrating Usher’s life-changing youth empowerment initiative, the second day of the Boston College 2014 International Corporate Citizenship Conference delivered as promised with a solid lineup of moderated discussion and lively panel presentations.