Corporate Citizenship Perspectives

Empower your employees to lead sustainability efforts

Posted by Mark Feldman, Principal, Cause Consulting on Apr 12, 2017 10:40:09 AM

032817_BCCCC_0173.jpgFrom water filters that serve the developing world, to banking products that encourage investments in energy efficiency, to action-focused mobile engagement platforms, companies across all industries are empowering their employees to apply their professional expertise to develop solutions to business and social challenges. Distinguished from employee team and skills-based volunteerism, employee-led product innovation is a powerful engagement tool that drives business, social, and environmental impact. 

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Topics: Sustainability, Engaging Employees, Innovation, Culture, Employee

Corporate Citizenship in Action: Ready to LAUNCH with Nike

Posted by Colleen Olphert, Director, Membership and Member Services on Apr 2, 2015 12:27:00 PM

MemberSpotLight_Nike_20150327The following is excerpted from the most recent issue of The Corporate Citizen, the Center’s biannual magazine. 

Setting audacious long-term goals and working toward them is the central challenge of every business. One of the challenges for high-performing companies is creating evolutionary goals that are based on a vision for a sustainable future.Tweet: A key challenge for companies is creating evolutionary goals that are based on a vision for a #sustainable future.  http://bit.ly/1MbQdBF

Addressing Boston College’s CEO Club in May 2014, Mark Parker, president and chief executive officer of NIKE, Inc., shared the company’s evolutionary process: “We wanted a mission statement and a set of values and guiding principles that were really true to the spirit of the company—that were forward-looking, aspirational, and something that employees would actually reference and use in their work.”

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Topics: Environmental Sustainability, Responsible Corporate Leadership, Innovation, Global, Brand

CSR Professionals Give Back on #GivingTuesday

Posted by Colleen Olphert, Director, Membership and Member Services on Nov 25, 2014 1:24:54 PM

Giving Tuesday The third annual #GivingTuesday is happening on December 2, 2014. Started in 2012 by New York’s 92nd Street Y in partnership with the United Nations Foundation, #GivingTuesday is working to institutionalize a day of giving back. According to a Guidestar report, more than 50 percent of nonprofits receive the bulk of their contributions during the holiday season. More than 70 percent of these annual charitable gifts in the United States come from individuals.
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Topics: Partnerships, Volunteer, Giving, Corporate Community Involvement, Innovation, Non-Profits

Hershey’s Learn to Grow builds opportunities for cocoa farmers through evidence-based learning and innovative solutions

Posted by kerin.sikorski on Apr 29, 2014 5:57:55 AM

HersheyCorpLogo2012_180x96West Africa grows about two-thirds of the world’s supply of cocoa beans. More than two million cocoa farmers in West Africa and more than 10 million West Africans depend on cocoa for a significant portion of their livelihoods. Both climate change and shifts in demand have gravely impacted the industry in this region, creating the need for companies with operations in the region to invest in the long-term sustainability of local cocoa farmers. According to Andy McCormick, Senior Director of Cocoa Sustainability at The Hershey Company, projects designed to improve farmer production and raise incomes need to be at sufficient scale.

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Topics: Sustainability, Partnerships, Supply Chain, Impact Measurement, Corporate Community Involvement, Innovation, Global

Learn how two companies have utilized volunteer programs to enhance their corporate citizenship programs

Posted by kerin.sikorski on Apr 17, 2014 12:11:25 PM

At the 2014 International Corporate Citizenship Conference, volunteerism emerged as one of the major themes of discussion. To keep the conversation going, it also became the topic of our April webinar, titled “Innovations in Volunteering.” This one hour webinar highlighted two companies that have utilized volunteer programs to enhance their corporate citizenship programs at their companies and provided key takeaways.

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Topics: Corporate Citizenship, Measurement, Skills-based Volunteering, Employee Volunteer Program (EVP), Innovation, Buy-in, Human Resources (HR)

Conference breakouts provide valuable learning opportunities

Posted by Susan Thomas on Mar 24, 2014 8:59:55 PM

Outside the rich discussions emerging from the general sessions, conference attendees and speakers alike were sharing, learning, and inspiring each other in the day’s many breakout sessions. Following are highlights from just a few of the sessions:

“Engaging All Employees: A Guide to an Inclusive Portfolio” featured corporate citizenship pros who have mastered the art and science of employee engagement. Mark Heintz, director of corporate responsibility at Deckers Outdoor Corporation, Patty Pannkuk, vice president of team member philanthropy at Wells Fargo, Kate Rubin, vice president of social responsibility and president of UnitedHealth Foundation, and Nicole Stein, vice president of community responsibility at Umpqua Bank, spoke about what has worked for them to develop effective engagement efforts.

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Topics: Corporate Citizenship, Sustainability, Engaging Employees, Leadership, Innovation

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Welcome to the Boston College Center for Corporate Citizenship blog, we are your resource for corporate citizenship insights, research, trending topics and executive education. Our blog is a place to exchange ideas and learn about corporate citizenship.

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