Corporate Citizenship Perspectives

Effective CSR communication: Which tactic when?

Posted by Patricia MacKenzie, Director of Marketing & Communications on Jun 30, 2015 3:41:00 PM

Figure12ABCChoosing the most effective tactic to achieve your communication objective can be a challenge. How can you determine what strategy or tactic to employ?

Corporate citizenship is an enterprise-wide undertaking—not simply the responsibility of one person or a single department, so effective corporate citizenship practitioners must be master collaborators. For many, one of the most important internal relationships is the one they share with the communications and marketing department.

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Topics: Corporate Citizenship, Communication, Strategy, Digital Media, Influence

Positive stakeholder relationships build trust and business value

Posted by Katherine V. Smith, Executive Director on Aug 7, 2013 6:57:01 AM

A group of studies examined in our recent Research Briefs show that stakeholder engagement delivers multiple benefits to business. Positive stakeholder engagements are shown to have a positive effect not only on those directly engaged but also on other groups of stakeholders who observe the engagement.[1]

This research aligns with findings from prior studies, which suggest that expectations of firms among stakeholders in their home communities extend to their global operations. Regardless of the expectations of stakeholders abroad, stakeholders at home expect companies to treat all of their arenas of operation with consistent care – and they will punish companies who do not meet their expectations[2].

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Topics: Stakeholder, Transparency, Value of Corporate Citizenship, Strategy, Influence

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The Boston College Center for Corporate Citizenship is your resource for insights, research, trending topics, and executive education in the corporate citizenship field.

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