Corporate citizenship professionals know that their work yields both business and social value and recent research conducted at the Boston College Center for Corporate Citizenship shows that executives see investments in environmental and social programs as valuable, too.
Partnerships can amplify the unique strengths and skillsets of collaborators to produce impressive results. Sometimes—as in the case of CH2M HILL’s partnership with its non-profit partner Bridges to Prosperity—those results can join communities, increase well-being, and save lives.
CH2M HILL is a worldwide leader in engineering, construction, and operations management. With 26,000 employees in 190 offices on six continents, the firm is well positioned to deliver on its mission to help clients “build a better and more sustainable world,” building on its Little Yellow Book, a roadmap for the company’s ethical behavior that was written by one of the company’s founders.
Corporate citizenship can advance only when efforts are guided by informed and dedicated leaders—and leadership happens not just at the top of organizations, but from every seat.
That’s why, every year, corporate citizenship professionals from around the world come to the Center’s Corporate Citizenship Leadership Academy, an intensive trimester-long program that aims to strengthen leaders so that they can more effectively engage and influence their colleagues, improve organizational alignment, and broaden support, ultimately increasing long-term business and social value for their companies.
Los Angeles, CA- March 24, 2014 - On Monday evening at the 2014 International Corporate Citizenship Conference, Northwestern Mutual was announced as the winner of Boston College’s 6th Annual Corporate Citizenship Film Festival.
Northwestern Mutual's winning video, "The Domino Effect of Childhood Cancer," was created to increase awareness about childhood cancer and the company’s commitment to the cause. In partnership with Alex's Lemonade Stand Foundation and Starlight Children's Foundation, the Northwestern Mutual Foundation’s Childhood Cancer Program funds childhood cancer research and provides support to families fighting this disease. The "domino effect" addressed in the video looks at how a cancer diagnosis affects not only the patient, but family and friends as well.
Each year the Festival provides companies with an opportunity to demonstrate their successes in corporate citizenship. Sixty-Six entries showcasing how companies are having a positive impact in communities around the world were submitted into this year’s Festival.
A successful manager recognizes arriving at a decisive “yes” or ”no” regarding internal or external requests is not as easy as it was once. As the complexities of global commerce increase and stakeholders are given more power, getting a definitive answer can be a challenge.
“Recalculating.” How many times have you groaned when you heard that word coming from your GPS because you thought you knew the route and the GPS was sending you a different way, or because it meant you had missed a turn and now had to reroute.
But often this recalculation is a positive. The alert to “recalculate” means it’s time to choose a different path. This new path will show you new routes you might otherwise have missed, or reintroduce you to routes you’ve already encountered.
As more and more companies try to connect their social and environmental impacts to the bottom line, measurement and accountability are becoming a standard. One of the ways to accomplish this is by formally accounting for your company’s environmental, social and governance (ESG) impacts and integrating those metrics into the company’s annual financial reports. Dogeared, Inc. decided to formally incorporate ESG standards and transparency into its business by becoming a Certified B Corporation. Given the growing community of B Corporations around the globe, the Center reached out to co-founder, Merlin Clarke, who explained the process of becoming a B Corporation and how it has impacted Dogeared’s corporate citizenship goals.
Panera Bread recently opened a new location in Boston. One of the most striking things about this bakery-cafe is that, unlike its predecessors, there are no cash registers and no prices. Rather, the cafe provides suggested donation amounts and donation bins to collect contributions. This new model is the most recent installation of the Panera Bread Foundation’s non-profit concept: Panera Cares community cafe. Under this innovative model, customers are asked to embrace the notion of shared responsibility and pay what they can. Those who can afford it may donate the suggested amount or more, but those who cannot may donate what they’re able or volunteer their time in exchange for a meal voucher. Either way, the goal is for each person who enters Panera Cares to eat with dignity.
Over the past 25 years, Fannie Mae’s Help the Homeless (HTH) program has raised awareness and $100 million for nonprofit beneficiaries working to prevent and end homelessness. Each year, tens of thousands of people get involved in the HTH program by participating in community walks, making a donation, being a sponsor, or volunteering their time to support organizations dedicated to serving homeless people.