Corporate Citizenship Perspectives

The community involvement program you probably aren't doing, but should

Posted by Colleen Olphert, Director, Membership and Member Services on Aug 21, 2017 11:07:53 AM

The following is excerpted from Issue 19 of The Corporate Citizen. To learn more about how you can use your unique resources to ensure  your corporate giving efforts are delivering business and social value, consider joining us in San Francisco for our Corporate Giving course, running from October 25-27, 2017.  

Say the word philanthropy and people generally think of contributing money. There are many other resources corporations have to give—volunteer time and products and services, for example— but here's one you may never have thought about: giving data—either directly, or through analytics and expertise.

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In the current digital era, nearly all companies create, collect, and mine data as part of their business, and this data has quickly emerged as a vital asset to mitigate common challenges, from tracking diseases to relieving traffic congestion and aiding development. For nonprofit partners, access to the right data—and the analytic capability to make the most of it—is essential for community involvement success. Data philanthropy achieves many of the goals sought by traditional corporate social charity: It allows companies to give back in a way that produces meaningful impact, and reflects the businesses’ core competencies while preserving or expanding value for shareholders.

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Topics: Community Involvement, Philanthropy, Giving, Community, Impact, Charity

2015 International Corporate Citizenship Conference begins tomorrow in Austin

Posted by Patricia MacKenzie, Director of Marketing & Communications on Apr 18, 2015 3:46:21 PM

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Every year, the Boston College Center for Corporate Citizenship gathers CSR leaders from around the globe for our International Corporate Citizenship Conference. Drawing experts from our more than 400 Member companies, leading corporate citizenship and management thinkers, and organizations such as the Global Reporting Initiative (GRI) and CDP, we create unique space—one that admits corporate citizenship practitioners only—for the free exchange of ideas.

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Topics: Corporate Citizenship, Corporate Social Responsibility (CSR), Conference, Executive, Network, Professional Development, Impact

Finalists Selected in 2015 International Corporate Citizenship Film Festival

Posted by Patricia MacKenzie, Director of Marketing & Communications on Mar 30, 2015 4:20:00 PM

FilmFestivalLogo-FINALWith submissions from 58 companies and more than 40,000 individuals casting votes, this year’s International Corporate Citizenship Film Festival attracted an enormous amount of attention to stories of successful corporate citizenship programs. Now the voting has closed and the results are in. Each finalist video, based on popular vote, offers a unique perspective, touching on important issues within both the CSR field and our communities. 

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Topics: Corporate Citizenship, Corporate Social Responsibility (CSR), Storytelling, Impact

80 / 20: How Small Corporate Citizenship Teams Make a Big Impact

Posted by Stewart Rassier, Director of Executive Education on Mar 17, 2015 3:14:00 PM

Networks_20150317Do you know the Italian economist Vilfredo Pareto? Probably not, but you may know or at least experience his principle, the Pareto Principle—better known as the 80-20 Rule

The Pareto principle states that approximately 80 percent of effects happen because of 20 percent of the causes. Malcolm Gladwell speaks about the Pareto Principle, referring to it as "The Law of the Few" in his book, The Tipping Point.  

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Topics: Corporate Citizenship, Executive Education, Professional Development, Impact

February Corporate Citizenship Highlights

Posted by Patricia MacKenzie, Director of Marketing & Communications on Feb 27, 2015 12:49:00 PM

TrendingTopic_20150227The 2014 State of Corporate Citizenship shows that executives are finding more value in corporate citizenship than ever before. This support is imperative to the success of CSR initiatives. Corporate citizenship professionals are increasingly expected to quantitatively demonstrate the impacts of their programs to measure the results of company investments in both the business and social arenas. By evaluating and measuring their programs, corporate citizenship professionals can establish the value of their efforts and obtain the data necessary to continually improve programs—and also gain executive buy-in.

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Topics: Corporate Citizenship, Corporate Social Responsibility (CSR), Volunteer, Impact

How does good corporate citizenship help companies do well?

Posted by Katherine V. Smith, Executive Director on Dec 30, 2014 8:46:00 AM

Corporate citizenship professionals know that their work yields both business and social value and recent research conducted at the Boston College Center for Corporate Citizenship shows that executives see investments in environmental and social programs as valuable, too.

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Topics: Value of Corporate Citizenship, Executive, Return on Investment (ROI), Impact

CH2M HILL partnership joins communities and saves lives

Posted by Colleen Olphert, Director, Membership and Member Services on Dec 11, 2014 10:22:00 AM

CH_Foundation_logo_CMYKPartnerships can amplify the unique strengths and skillsets of collaborators to produce impressive results. Sometimes—as in the case of CH2M HILL’s partnership with its non-profit partner Bridges to Prosperity—those results can join communities, increase well-being, and save lives.

CH2M HILL is a worldwide leader in engineering, construction, and operations management. With 26,000 employees in 190 offices on six continents, the firm is well positioned to deliver on its mission to help clients “build a better and more sustainable world,” building on its Little Yellow Book, a roadmap for the company’s ethical behavior that was written by one of the company’s founders.

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Topics: Partnerships, Corporate Community Involvement, Non-Profits, Impact, Grants, Signature Programs

Building better leaders for a more sustainable future

Posted by Susan Thomas on Jul 21, 2014 5:39:54 AM

Corporate citizenship can advance only when efforts are guided by informed and dedicated leaders—and leadership happens not just at the top of organizations, but from every seat.

That’s why, every year, corporate citizenship professionals from around the world come to the Center’s Corporate Citizenship Leadership Academy, an intensive trimester-long program that aims to strengthen leaders so that they can more effectively engage and influence their colleagues, improve organizational alignment, and broaden support, ultimately increasing long-term business and social value for their companies.

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Topics: Corporate Citizenship, Leadership, Professional Development, Impact

Northwestern Mutual wins 2014 Corporate Citizenship Film Festival Award

Posted by Susan Thomas on Mar 24, 2014 7:46:00 PM

Los Angeles, CA- March 24, 2014 - On Monday evening at the 2014 International Corporate Citizenship Conference, Northwestern Mutual was announced as the winner of Boston College’s 6th Annual Corporate Citizenship Film Festival.

Northwestern Mutual's winning video, "The Domino Effect of Childhood Cancer," was created to increase awareness about childhood cancer and the company’s commitment to the cause. In partnership with Alex's Lemonade Stand Foundation and Starlight Children's Foundation, the Northwestern Mutual Foundation’s Childhood Cancer Program funds childhood cancer research and provides support to families fighting this disease. The "domino effect" addressed in the video looks at how a cancer diagnosis affects not only the patient, but family and friends as well.

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Topics: Corporate Citizenship, Conference, Storytelling, Impact

Cast Your Vote in the 2014 Corporate Citizenship Film Festival

Posted by kerin.sikorski on Jan 28, 2014 5:56:08 AM

Voting is now under way in Boston College’s Sixth Annual Corporate Citizenship Film Festival!Film Festival 2014

Each year the Festival provides companies with an opportunity to demonstrate their successes in corporate citizenship. Sixty-Six entries showcasing how companies are having a positive impact in communities around the world were submitted into this year’s Festival.

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Topics: Corporate Citizenship, Conference, Community, Storytelling, Impact