Here at the Boston College Center for Corporate Citizenship, we're pleased to release our Profile of the Professionals 2018 study, a research project that examines the roles, responsibilities, development, and compensation of corporate social responsibility (CSR) professionals. Its findings—based on survey results from 932 corporate citizenship professionals—provide insight into how CSR professionals at all levels assess the skills they need to be effective in their roles and what they perceive as the greatest challenges they must overcome.
"I can teach anybody how to get what they want out of life. The problem is that I can't find anybody who can tell me what they want.” ― Mark Twain
The New Year inevitably brings rumination about where we’ve been, contemplation about where we are going, and predictions of future trends. This annual ritual can be overwhelming as our piles of prognostications and advice grows larger and the speed at which it accumulates accelerates.
I recently picked up a copy of Christine Bader’s book, The Evolution of a Corporate Idealist—When Girl Meets Oil. The book recounts Bader's time working with BP in Indonesia, China, and the UK early in her career over a period of about 10 years, then with United Nations Secretary-General’s Special Representative on business and human rights. The book is full of well-written stories that resonate with those we hear from so many of our members about the complexities of operating corporate citizenship programs within large global companies, about promoting long-term interests in a short term world, about navigating leadership transitions.
Corporate citizenship professionals must approach their work with a vision for tomorrow. The theme of our 2013 International Corporate Citizenship Conference – Designing Opportunity – recognizes that corporate citizenship has the potential to improve company performance and create value. Linking citizenship activities to core business strategy can lead to a more engaged workforce, improved reputation, superior risk management and, ultimately a stronger financial performance.
Realizing the potential of citizenship programs requires an enterprise-wide approach.