Corporate Citizenship Perspectives

Corporate Disaster Relief: Strategic efforts to rebuild and strengthen communities

Posted by Stewart Rassier, Director of Executive Education on Jan 30, 2017 2:45:17 PM

Helping communities rebound from a traumatic event or natural disaster requires multi-level and cross-sector effort. There are immediate needs to be met—such as trauma support—and in the case of extreme weather events—food, water, and shelter. To make the most of their disaster relief programs, corporate citizenship professionals must partner internally and externally to make the best possible use of all available resources, from community involvement efforts like corporate giving and volunteering to more operational activities like security, logistics, and supply chain management.

Disasters, no matter what their scale, have economic ramifications in addition to the social and environmental consequences. According to the United Nations Office for Disaster Risk Reduction, wildfires, floods, droughts, and other natural disasters were responsible for more than a trillion dollars in economic damage in 2015 and that number is only expected to increase as climate-related natural disasters become more frequent.

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Topics: Partnerships, Philanthropy, Engaging Employees, Volunteer, Giving, Corporate Community Involvement, Disaster Relief

Reflecting on the season of giving

Posted by Katherine V. Smith, Executive Director on Nov 1, 2016 9:41:37 AM

HiRes.jpgThe holiday season is upon us, and with it comes an increased focus on corporate giving initiatives. From localized donations such as food and toy drives to broader efforts like the annual #GivingTuesday campaign, companies are ramping up their corporate giving programs.  As our calendar year comes to an end and many are moving into new budget cycles this spring, it is a good time to assess your giving strategy and make sure it is designed to maximize both social and business value. All giving is good AND you can increase the effectiveness of your company’s giving program by employing the resources and capabilities unique to you, addressing the causes most relevant to your business operating context, and mobilizing your employees. If you activate your program on all three of these fronts, you will make an impact that continues well beyond the holidays.

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Topics: Philanthropy, Engaging Employees, Volunteer, Communication, Giving, Community

Salesforce: Engaging Employees in the Aloha Culture

Posted by Colleen Olphert, Director, Membership and Member Services on Apr 13, 2016 7:30:00 AM

The following is excerpted from the most recent issue of the Corporate Citizen

Employee engagement is key to company performance, leading to positive effects such as higher productivity, improved work quality, and decreased job turnover. Employees want to be involved in their work, enthusiastic about the organization they work for, and committed to their fellow workers. Yet less than a third of U.S. workers were engaged in their jobs in 2014, according to Gallup.

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Topics: Philanthropy, Engaging Employees, Giving, Member Spotlight, Culture, Signature Programs

Inspired Service

Posted by Katherine V. Smith, Executive Director on Jan 20, 2016 12:50:17 PM

The following is excerpted from the Boston College Center for Corporate Citizenship’s most recent issue of the Corporate Citizen magazine. 

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Jessica Allen, standing, is an Elizabeth Dole Foundation Fellow, serves as caregiver for her husband Charles, and holds down a job with the Yellow Ribbon Fund. While serving in Afghanistan, Charles stepped on an IED and everything changed—he became a double amputee. The Elizabeth Dole Foundation is one example of the nonprofits supported by USAA and The USAA Foundation to help military caregivers with programs that promote their emotional well-being and financial empowerment.

With a new comprehensive corporate citizenship strategy, USAA sharpens its focus to increase positive impact on military families and local communities. In 1922, 25 Army officers in San Antonio, Texas, joined together to insure their automobiles because they had difficulty getting insurance due to their high-risk professions. These officers formed an insurance company to help protect one another—an association based on trust and the bond of military service.

From that humble beginning, the organization has grown to become a leading brand for customer experience. Today, USAA serves more than 11 million military servicemembers and their families with insurance, banking, investments, and financial advice. The organization’s corporate citizenship focus through the years had been broadly focused and mostly oriented toward its San Antonio hometown.

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Topics: Corporate Citizenship, Volunteer, Giving, Corporate Community Involvement, Veterans, Signature Programs

Case Study: Aligning workplace giving, corporate philanthropy, and volunteering at KPMG

Posted by Colleen Olphert, Director, Membership and Member Services on Dec 23, 2015 7:20:00 AM

The following is excerpted from the Boston College Center for Corporate Citizenship’s most recent research report, the Community Involvement Study 2015. KPMG_Corporate_Giving.jpgTo learn more about corporate giving, consider joining us for Corporate Giving: An Introduction to Corporate and Foundation Giving

To most effectively address social issues through community involvement efforts, many companies take a holistic approach, developing efforts that work in tandem to achieve the greatest possible business and social value. Workplace giving efforts are an important component of these efforts, and are often used by companies to augment the more traditional corporate giving and volunteer initiatives.

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Topics: Volunteer, Giving, Corporate Community Involvement, Youth, Signature Programs

Driving a #GivingTuesday campaign: employee engagement, partnership and participation

Posted by Patricia MacKenzie, Director of Marketing & Communications on Oct 30, 2015 2:37:41 PM

 “We make a living by what we get but, we make a life by what we give.” - Winston Churchill

Giving Tuesday is a national day of online giving which is held at the start of the annual holiday season following Black Friday and Cyber Monday. #GivingTuesday celebrates and encourages charitable activities that support nonprofit organizations.

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Topics: Corporate Social Responsibility (CSR), Partnerships, Engaging Employees, Giving, Strategy, Brand, Participation

#GivingTuesday = #winning & what your company can learn

#BlackFriday. #CyberMonday. #GivingTuesday.

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It’s been a week since this new tradition of generosity took place on December 2, 2014, and the data is in: the giving economy is thriving.

Founded in 2012 by the 92nd Street Y and the United Nations Foundation, #GivingTuesday provides a global stage to promote, celebrate and encourage the act of giving at the beginning of the holiday season. 

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Topics: Partnerships, Engaging Employees, Giving, Corporate Community Involvement, Storytelling, Digital Media, Involvement

November Corporate Citizenship Highlights

Posted by Katherine V. Smith, Executive Director on Nov 26, 2014 9:37:00 AM

Corporate citizenship professionals know the business and social value that can be achieved by furthering their efforts through strategic and thoughtful partnerships. Many environmental, social, and governance (ESG) issues are widespread and pervasive, and can only be tackled through the active involvement of a Partnershipmultitude of people and organizations, each bringing their own unique skillsets. Earlier this month, a historic partnership was created to tackle of the most pressing issues of our time, as Chinese leader Xi Jinping and President Obama committed to limit greenhouse gases. As part of the deal, China agreed to cap its rapidly growing carbon emissions by 2030 or earlier, and will attempt to increase its share of non-fossil fuels to 20 percent of the country’s energy mix by 2030. The United States plans to cut emissions 26 to 28 percent below 2005 levels by 2025.

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Topics: Corporate Citizenship, Partnerships, Giving, Non-Profits

CSR Professionals Give Back on #GivingTuesday

Posted by Colleen Olphert, Director, Membership and Member Services on Nov 25, 2014 1:24:54 PM
Giving Tuesday The third annual #GivingTuesday is happening on December 2, 2014. Started in 2012 by New York’s 92nd Street Y in partnership with the United Nations Foundation, #GivingTuesday is working to institutionalize a day of giving back. According to a Guidestar report, more than 50 percent of nonprofits receive the bulk of their contributions during the holiday season. More than 70 percent of these annual charitable gifts in the United States come from individuals.
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Topics: Partnerships, Volunteer, Giving, Corporate Community Involvement, Innovation, Non-Profits

Trends in Corporate Giving: Building Nonprofit Capacity

Posted by Stewart Rassier, Director of Executive Education on Nov 19, 2014 12:58:00 PM

Trends-in-Corporate-GivingThe nonprofit sector is a powerful force in the U.S. economy. According to the Center for Civil Society Studies at Johns Hopkins University, more than 70 million people work and volunteer in the nonprofit sector. Nonprofits employ more people than every other sector except retail and manufacturing, and their revenue accounts for nearly 10 percent of the U.S. GDP.[1] As a result, recipients and funders alike have a serious stake in a nonprofit’s ability to reach the best possible decisions, work effectively, and sustain itself over time. Nonprofits are vitally important to the health and wellbeing of the United States as we know it.

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Topics: Partnerships, Volunteer, Giving, Corporate Community Involvement, Non-Profits, Grants