Corporate Citizenship Perspectives

Volunteer programs can help increase employee engagement

Posted by Stewart Rassier, Director of Executive Education on Feb 11, 2016 1:17:23 PM

With longer work hours and shorter tenures on average, it is more difficult than ever to keep employees engaged with their jobs. The Gallup’s 2013 State of the Global Workplace study describes engaged employees as people who are psychologically committed to their jobs and likely to be making positive contributions to their organizations. In that study, it was found that 87 percent of employees are disengaged from their jobs.[i]

Read More

Topics: Engaging Employees, Employee Volunteer Program (EVP)

Driving a #GivingTuesday campaign: employee engagement, partnership and participation

Posted by Patricia MacKenzie, Director of Marketing & Communications on Oct 30, 2015 2:37:41 PM

 “We make a living by what we get but, we make a life by what we give.” - Winston Churchill

Giving Tuesday is a national day of online giving which is held at the start of the annual holiday season following Black Friday and Cyber Monday. #GivingTuesday celebrates and encourages charitable activities that support nonprofit organizations.

Read More

Topics: Corporate Social Responsibility (CSR), Partnerships, Engaging Employees, Giving, Strategy, Brand, Participation

How companies can take action on climate change

Posted by Stewart Rassier, Director of Executive Education on Sep 28, 2015 1:56:10 PM

CDP ReportingClimate change is again trending as a topic within corporate citizenship and the larger business community. The release of Pope Francis’ encyclical, “Laudato Si” (Be Praised), which highlights the impact developed economies are having on our planet and our responsibilities to act, the Environmental Protection Agency’s (EPA) Clean Power Plan, and the upcoming COP21—the 21st Session of the United Nations Framework Convention on Climate Change—are creating a buzz.

Read More

Topics: Environmental Sustainability, Reporting, Engaging Employees, Integration, Climate, CDP, Green House Gas (GHG), COP21

Creating value by investing in community involvement

Posted by Colleen Olphert, Director, Membership and Member Services on Sep 16, 2015 9:30:00 AM

Community involvementAt the Boston College Center for Corporate Citizenship, we have been busy finishing the analysis of our 2015 study of how companies are managing and executing the community involvement activities within their corporate citizenship efforts, and expect the final report to be released this fall.

Read More

Topics: Corporate Social Responsibility (CSR), Engaging Employees, Corporate Community Involvement, Value of Corporate Citizenship

Driving Engagement and Business Performance: The Role of Employee Volunteering Programs

Posted by Colleen Olphert, Director, Membership and Member Services on Sep 9, 2015 3:57:20 PM

The following is excerpted from the most recent issue of The Corporate Citizen. To learn more about how you develop and implement employee volunteer programs to drive employee engagement, consider joining us at one of our professional development courses.

Employee VolunteeringBy thoughtfully developing and implementing initiatives like employee volunteer programs, corporate citizenship practitioners can benefit society and their business at the same time. The key is getting employees engaged.

The Center’s Community Involvement survey finds that more than 90 percent of companies list improved employee engagement among the top three benefits of an employee volunteer program.

Read More

Topics: Engaging Employees, Strategy, Employee Volunteer Program (EVP), Return on Investment (ROI)

Employee engagement around the world: A practitioner’s guide

Posted by Stewart Rassier, Director of Executive Education on Aug 20, 2015 8:55:00 AM

EmployeeEngagementHave you ever considered taking local programs global? Do you want to further engage your employees both in your headquarters country and abroad? Today, many companies are wrestling with the challenges and opportunities that global employee engagement poses in order to remain competitive, protect intangible assets such as reputation, and manage the risks associated with complex global operations.

Read More

Topics: Engaging Employees, Management, Culture, Global, Policy

JetBlue moves people through employee engagement

Posted by Katherine V. Smith, Executive Director on Jul 28, 2015 1:11:06 PM
Jetblue_Moves_PeopleThe following member spotlight is excerpted from The Corporate Citizen, the Center’s magazine, and illustrates the importance of strategic communication in effective corporate citizenship programs. 
Read More

Topics: Corporate Citizenship, Corporate Social Responsibility (CSR), Engaging Employees, Communication, Align, Workplace, Signature Programs

Corporate Citizenship Conference Recap Day 2 : Breakout Sessions

Posted by Patricia MacKenzie, Director of Marketing & Communications on Apr 20, 2015 8:46:00 PM

bccc15-mon-morning_breakouts-108

So many breakouts, which ones to choose?

As with any good conference, the most difficult decision—other than how full to fill your plate at the buffet line—is typically which sessions to attend. With up to seven sessions happening concurrently, it can be a tough choice. Breakout sessions on Monday at the 2015 International Corporate Citizenship Conference covered such topics as engaging veterans, transparency and governance, and engaging today's multi-generational workforce.

Read More

Topics: Corporate Citizenship, Corporate Social Responsibility (CSR), Reporting, Conference, Engaging Employees, Network, Professional Development

Twitter Chat: CSR and Digital Communications

Posted by Patricia MacKenzie, Director of Marketing & Communications on Feb 26, 2015 8:54:00 AM
CSR and Digital Communications Twitter ChatThe Center recently participated in a live discussion on Twitter with our friends from Dell, @Dell4Good, moderated by Susan McPherson, @susanmcp1. During the one hour chat, we explored CSR marketing in the digital era and provided insight regarding the integration of CSR into a broader business and communications strategy. The online event was a massive success with over 499+ tweets, equaling a total audience of over 1 million twitter followers. Want to engage in our next Twitter chat? Follow @BCCCC for updated information and CSR industry news. Below are some of the discussion highlights:
Read More

Topics: Corporate Citizenship, Corporate Social Responsibility (CSR), Engaging Employees, Communication, Strategy, Digital Media, Millennials

December Corporate Citizenship Highlights

Posted by Patricia MacKenzie, Director of Marketing & Communications on Dec 30, 2014 9:00:00 AM

The holiday season is a great time for corporate citizenship, as companies and consumers come together to give back to the communities in which they live, work, and do business. During December, CSR practitioners have been called upon to organize countless corporate giving and volunteer initiatives, with impressive results. Just a few weeks ago, companies rallied to gain support for #GivingTuesday, and saw a whopping 36 percent increase in donations. Some companies, like Center member Microsoft, stepped up their game by matching donations benefiting Microsoft Youthspark, a company-wide, global initiative that aims to create opportunities for 300 million youths by 2015.

Read More

Topics: Engaging Employees, Volunteer, Value of Corporate Citizenship, Non-Profits