Corporate Citizenship Perspectives

Engaging Employees at All Levels

To learn more about strategies, tools, and leading practices for improving employee engagement, consider joining us for the Deepen Employee Engagement with Corporate Citizenship course, running online from November 6 - December 22, 2017. Also view resources we have available for Engaging Employees via this link

Every company aspires to have an engaged workforce in which employees are involved, focused, and committed to their jobs. Engaged employees are beneficial to businesses because they work harder, produce stronger results, and stay with the company longer.[1],[2],[3]

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Topics: Engaging Employees, Value of Corporate Citizenship, Culture, Workforce

Empower your employees to lead sustainability efforts

Posted by Mark Feldman, Principal, Cause Consulting on Apr 12, 2017 10:40:09 AM

032817_BCCCC_0173.jpgFrom water filters that serve the developing world, to banking products that encourage investments in energy efficiency, to action-focused mobile engagement platforms, companies across all industries are empowering their employees to apply their professional expertise to develop solutions to business and social challenges. Distinguished from employee team and skills-based volunteerism, employee-led product innovation is a powerful engagement tool that drives business, social, and environmental impact. 

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Topics: Sustainability, Engaging Employees, Innovation, Culture, Employee

Corporate Disaster Relief: Strategic efforts to rebuild and strengthen communities

Posted by Stewart Rassier, Director of Executive Education on Jan 30, 2017 2:45:17 PM

Helping communities rebound from a traumatic event or natural disaster requires multi-level and cross-sector effort. There are immediate needs to be met—such as trauma support—and in the case of extreme weather events—food, water, and shelter. To make the most of their disaster relief programs, corporate citizenship professionals must partner internally and externally to make the best possible use of all available resources, from community involvement efforts like corporate giving and volunteering to more operational activities like security, logistics, and supply chain management.

Disasters, no matter what their scale, have economic ramifications in addition to the social and environmental consequences. According to the United Nations Office for Disaster Risk Reduction, wildfires, floods, droughts, and other natural disasters were responsible for more than a trillion dollars in economic damage in 2015 and that number is only expected to increase as climate-related natural disasters become more frequent.

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Topics: Partnerships, Philanthropy, Engaging Employees, Volunteer, Giving, Corporate Community Involvement, Disaster Relief

Northwestern Mutual Combats Childhood Cancer

Posted by Colleen Olphert, Director, Membership and Member Services on Nov 15, 2016 9:00:00 AM

The following is excerpted from Issue 15 of The Corporate Citizen. To learn more about how you can develop and execute a stakeholder engagement strategy, structure, and process to maximize business and social value, consider joining us in Phoenix, AZ on December 6-7, 2017 for our Stakeholder Engagement: Identify, Prioritize, and Act course.

The Boston College Center for Corporate Citizenship’s 2015 Community Involvement Study finds that nearly 60 percent of companies engage employees at all levels and one-third of companies engage stakeholders other than employees and customers to help determine which social issues to support (see Figure A). Through its foundation, Northwestern Mutual exhibits the importance of strategic stakeholder engagement through its community involvement efforts, especially its signature Childhood Cancer Program.

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Topics: Engaging Employees, Stakeholder, Corporate Community Involvement

Reflecting on the season of giving

Posted by Katherine V. Smith, Executive Director on Nov 1, 2016 9:41:37 AM

HiRes.jpgThe holiday season is upon us, and with it comes an increased focus on corporate giving initiatives. From localized donations such as food and toy drives to broader efforts like the annual #GivingTuesday campaign, companies are ramping up their corporate giving programs.  As our calendar year comes to an end and many are moving into new budget cycles this spring, it is a good time to assess your giving strategy and make sure it is designed to maximize both social and business value. All giving is good AND you can increase the effectiveness of your company’s giving program by employing the resources and capabilities unique to you, addressing the causes most relevant to your business operating context, and mobilizing your employees. If you activate your program on all three of these fronts, you will make an impact that continues well beyond the holidays.

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Topics: Philanthropy, Engaging Employees, Volunteer, Communication, Giving, Community

Employee Leave Policies : eBay Raises the Bar

Posted by Colleen Olphert, Director, Membership and Member Services on Jun 17, 2016 12:57:33 PM

The following is excerpted from Issue 16 of The Corporate Citizen magazine. To learn more about how companies are using corporate citizenship to achieve business and social value, check out our issue archive.

As a global commerce leader that connects millions of buyers and sellers around the world, eBay empowers people and creates opportunity. In late 2015, the company decided to make a large investment in the engine that drives this success—its people. In December 2015, the commerce leader announced new paid family and medical leave policies, joining the ranks of tech companies such as Google that have recognized that a healthy and engaged workforce is key to retaining talent and staying competitive.ParentalLeave.png

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Topics: Engaging Employees, Management, Health & Wellness, Inclusion, Workforce, Human Resources (HR)

The business case for healthy employees

Posted by Stewart Rassier, Director of Executive Education on May 25, 2016 9:01:36 AM

Wearable-Wellness-Tech-2-800x400.jpgHealthier employees are more productive and engaged in their work. They are less likely to call in sick or use vacation time for illnesses. They also perceive their companies as invested in their well-being and as more attractive places to work. However, the risks of an unhealthy workforce are as significant and numerous as the benefits of a healthy one.

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Topics: Engaging Employees, Health & Wellness, Value of Corporate Citizenship, Business Case

Banfield Pet Hospital: Creating a Better World for Pets

Posted by Colleen Olphert, Director, Membership and Member Services on May 11, 2016 12:10:00 PM

The following is excerpted from Issue 15 of The Corporate Citizen. To learn more about how you can engage your employees and contribute to your communities through employee volunteering programs, consider joining us for our Employee Volunteer Programs with Purpose course.

Community involvement efforts—once a way for well-intentioned companies to connect with people in their area—are now an essential part of corporate citizenship programs and have evolved to become a strategic component of business.BanfieldPetHospital.jpg

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Topics: Partnerships, Engaging Employees, Member Spotlight, Corporate Community Involvement, Align, Employee Volunteer Program (EVP), Signature Programs

Employee volunteering and engagement in action with Insperity

Posted by Colleen Olphert, Director, Membership and Member Services on Apr 28, 2016 12:19:51 PM

Here at the Boston College Center for Corporate Citizenship, we’re asked to provide insight and expertise on the complete spectrum of corporate citizenship practices. Our more than 420 member companies are interested in issues ranging from environmental impact reporting to nonprofit board placements—as well as every area in between. One issue that is consistently among the most popular topic of discussion, however, is one of the foundational elements of early CSR—employee volunteer programs. A main focus of corporate citizenship programs year-round, employee volunteer initiatives are especially popular now—during the spring and summer months—when the warmer weather offers a broader array of available activities.

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The focus on employee volunteer programs is hardly surprising. Employee volunteer programs offer a myriad of benefits to both businesses and the communities they serve. Research finds that they encourage stronger employee engagement, increase retention, and better job performance. The Center’s own research supports these findings. Our 2015 Community Involvement Study finds that more than 90 percent of companies list improved employee engagement among the top three benefits of an employee volunteer program. Furthermore, companies themselves have found empirical support for the relationship between volunteering and employee engagement. Of the 60 percent of companies that measure the connection between engagement in their employee volunteer program and employee engagement, 89 percent found a positive correlation (see Figure A).

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Topics: Engaging Employees, Member Spotlight, Employee Volunteer Program (EVP)

Nonprofit board training: Preparing and engaging employees for service

Posted by Stewart Rassier, Director of Executive Education on Apr 22, 2016 3:10:00 PM

Nonprofit board placement programs have grown in popularity and importance as companies and employees realize the rewards of sustained, high-level engagement in community organizations. According to the 2015 Community Involvement Study, nearly 70 percent of companies offer a nonprofit board program to their employees as a part of their volunteer program offerings (see Figure A). This is a huge change from 2011, where the same study revealed that only 26 percent of companies offered nonprofit board programs to all of their employees.

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Topics: Philanthropy, Engaging Employees, Volunteer, Corporate Community Involvement, Non-Profits, Board