Corporate Citizenship Perspectives

This #GivingTuesday, companies went beyond corporate giving

Posted by Patricia MacKenzie, Director of Marketing & Communications on Nov 30, 2017 10:53:41 AM

#GT Heart.pngThis week we celebrated the sixth annual #GivingTuesday, a global day of philanthropy following Black Friday and Cyber Monday, when consumers turn from shopping to giving—and for companies, corporate giving. According to #GivingTuesday founding partner Blackbaud, this year was the most successful yet: Online giving was up 28 percent from last year, with more than $60.9 million in online donations.

As always, companies were instrumental in that success, using social media to drive the day's momentum. Corporate citizenship leaders used this moment to shine a spotlight on not only corporate giving, but also corporate community involvement and engaging employees on volunteer work—both on this #GivingTuesday and all year round. 

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Topics: Philanthropy, Engaging Employees, Giving, Corporate Community Involvement, Value of Corporate Citizenship

Participating in #GivingTuesday? Corporate giving may be its own reward, but there are other benefits, too…

Posted by Katherine V. Smith, Executive Director on Nov 21, 2017 12:06:43 PM

For the past five years, the first Tuesday following U.S. Thanksgiving has been known as #GivingTuesday, a day set aside to encourage organizations around the world to celebrate and act upon the values of service and giving back.

#GivingTuesday offers a focused opportunity for companies to connect with their employees, community partners, and customers, all in an effort to champion a worthwhile cause. While corporate citizenship is best considered an ongoing and ever-evolving process, Tuesday, November 28, 2017 is noteworthy as it provides an opportunity to appreciate all that can be accomplished when stakeholders collaborate by way of corporate giving. Below are just a few ways strategic corporate giving delivers both business and social value, along with example #GivingTuesday activities from our Center member companies.

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Topics: Philanthropy, Engaging Employees, Giving, Corporate Community Involvement, Value of Corporate Citizenship

Corporate citizenship goals beyond 'better': How to get where you want to go

Posted by Katherine V. Smith, Executive Director on Oct 31, 2017 3:15:00 PM

View all resources on the Value of Corporate Citizenship >

“To improve is to change, to be perfect is to change often.” – Winston Churchill

TabletwithIssue22.jpgWinston Churchill is considered one of the greatest strategic minds in modern history. He not only led Britain through World War II, he played an active role in the passage of the People's Budget—which introduced major social welfare reform programs—established Britain's first minimum wage, and even won the Nobel Prize for

 literature. He understood that continual progress could only be achieved through constant adaptation.

As corporate citizenship professionals, you are tasked with creating both the world in which we want to do business, AND the world in which we want to live. It's a lofty mission, one that requires us to challenge the status quo and innovate to create radical change.

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Topics: Engaging Employees, Corporate Community Involvement, Value of Corporate Citizenship, Strategy, Inclusion, Signature Programs

Engaging Employees at All Levels

View all resources on Engaging Employees > 

Every company aspires to have an engaged workforce in which employees are involved, focused, and committed to their jobs. Engaged employees are beneficial to businesses because they work harder, produce stronger results, and stay with the company longer.[1],[2],[3]

One of the greatest challenges of employee engagement is to identify each employee’s needs and motivations in order to determine how to best engage them. Complicating this challenge is the fact that some companies may have a disparate workforce that requires different engagement tactics.

For example, research indicates that employees at different stages of their career pursue certain engagements opportunities while rejecting others (see Figure A).[4] Employees in the early stage of their career are interested primarily in opportunities for recognition and networking in order to establish themselves and advance their career. While they don’t have much money to donate at this point in their lives, they’re likely to show up at volunteer opportunities—especially if senior leaders are present. On the other hand, mid-career employees tend to be more pressed for time, sandwiched by caretaking responsibilities for both children and aging family members. These employees prefer opportunities for recognition, education, and getting their family involved. Finally, late-career employees are motivated by the opportunity to build a legacy or mentor a younger colleague and, because their salaries have peaked, they are more likely to contribute financially to important causes.

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Topics: Engaging Employees, Value of Corporate Citizenship, Culture, Workforce

Empower your employees to lead sustainability efforts

Posted by Mark Feldman, Principal, Cause Consulting on Apr 12, 2017 10:40:09 AM

032817_BCCCC_0173.jpgFrom water filters that serve the developing world, to banking products that encourage investments in energy efficiency, to action-focused mobile engagement platforms, companies across all industries are empowering their employees to apply their professional expertise to develop solutions to business and social challenges. Distinguished from employee team and skills-based volunteerism, employee-led product innovation is a powerful engagement tool that drives business, social, and environmental impact. 

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Topics: Sustainability, Engaging Employees, Innovation, Culture, Employee

Corporate Disaster Relief: Strategic efforts to rebuild and strengthen communities

Posted by Stewart Rassier, Director of Executive Education on Jan 30, 2017 2:45:17 PM

Helping communities rebound from a traumatic event or natural disaster requires multi-level and cross-sector effort. There are immediate needs to be met—such as trauma support—and in the case of extreme weather events—food, water, and shelter. To make the most of their disaster relief programs, corporate citizenship professionals must partner internally and externally to make the best possible use of all available resources, from community involvement efforts like corporate giving and volunteering to more operational activities like security, logistics, and supply chain management.

Disasters, no matter what their scale, have economic ramifications in addition to the social and environmental consequences. According to the United Nations Office for Disaster Risk Reduction, wildfires, floods, droughts, and other natural disasters were responsible for more than a trillion dollars in economic damage in 2015 and that number is only expected to increase as climate-related natural disasters become more frequent.

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Topics: Partnerships, Philanthropy, Engaging Employees, Volunteer, Giving, Corporate Community Involvement, Disaster Relief

Northwestern Mutual Combats Childhood Cancer

Posted by Colleen Olphert, Director, Membership and Member Services on Nov 15, 2016 9:00:00 AM

The following is excerpted from Issue 15 of The Corporate Citizen. To learn more about how you can develop and execute a stakeholder engagement strategy, structure, and process to maximize business and social value, consider joining us in Phoenix, AZ on December 6-7, 2017 for our Stakeholder Engagement: Identify, Prioritize, and Act course.

The Boston College Center for Corporate Citizenship’s 2015 Community Involvement Study finds that nearly 60 percent of companies engage employees at all levels and one-third of companies engage stakeholders other than employees and customers to help determine which social issues to support (see Figure A). Through its foundation, Northwestern Mutual exhibits the importance of strategic stakeholder engagement through its community involvement efforts, especially its signature Childhood Cancer Program.

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Topics: Engaging Employees, Stakeholder, Corporate Community Involvement

Reflecting on the season of giving

Posted by Katherine V. Smith, Executive Director on Nov 1, 2016 9:41:37 AM

HiRes.jpgThe holiday season is upon us, and with it comes an increased focus on corporate giving initiatives. From localized donations such as food and toy drives to broader efforts like the annual #GivingTuesday campaign, companies are ramping up their corporate giving programs.  As our calendar year comes to an end and many are moving into new budget cycles this spring, it is a good time to assess your giving strategy and make sure it is designed to maximize both social and business value. All giving is good AND you can increase the effectiveness of your company’s giving program by employing the resources and capabilities unique to you, addressing the causes most relevant to your business operating context, and mobilizing your employees. If you activate your program on all three of these fronts, you will make an impact that continues well beyond the holidays.

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Topics: Philanthropy, Engaging Employees, Volunteer, Communication, Giving, Community

Employee Leave Policies : eBay Raises the Bar

Posted by Colleen Olphert, Director, Membership and Member Services on Jun 17, 2016 12:57:33 PM

The following is excerpted from Issue 16 of The Corporate Citizen magazine. To learn more about how companies are using corporate citizenship to achieve business and social value, check out our issue archive.

As a global commerce leader that connects millions of buyers and sellers around the world, eBay empowers people and creates opportunity. In late 2015, the company decided to make a large investment in the engine that drives this success—its people. In December 2015, the commerce leader announced new paid family and medical leave policies, joining the ranks of tech companies such as Google that have recognized that a healthy and engaged workforce is key to retaining talent and staying competitive.ParentalLeave.png

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Topics: Engaging Employees, Management, Health & Wellness, Inclusion, Workforce, Human Resources (HR)

The business case for healthy employees

Posted by Stewart Rassier, Director of Executive Education on May 25, 2016 9:01:36 AM

Wearable-Wellness-Tech-2-800x400.jpgHealthier employees are more productive and engaged in their work. They are less likely to call in sick or use vacation time for illnesses. They also perceive their companies as invested in their well-being and as more attractive places to work. However, the risks of an unhealthy workforce are as significant and numerous as the benefits of a healthy one.

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Topics: Engaging Employees, Health & Wellness, Value of Corporate Citizenship, Business Case

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The Boston College Center for Corporate Citizenship is your resource for insights, research, trending topics, and executive education in the corporate citizenship field.

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