Corporate Citizenship Blog

Creating value by investing in community involvement

Posted by Colleen Olphert, Director, Membership and Member Services on Sep 16, 2015 9:30:00 AM

Community involvementAt the Boston College Center for Corporate Citizenship, we have been busy finishing the analysis of our 2015 study of how companies are managing and executing the community involvement activities within their corporate citizenship efforts, and expect the final report to be released this fall.

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Topics: Community Involvement, Employee Engagement, Management Practices

Employee engagement around the world: A practitioner’s guide

Posted by Stewart Rassier, Director of Executive Education on Aug 20, 2015 8:55:00 AM

EmployeeEngagementHave you ever considered taking local programs global? Do you want to further engage your employees both in your headquarters country and abroad? Today, many companies are wrestling with the challenges and opportunities that global employee engagement poses in order to remain competitive, protect intangible assets such as reputation, and manage the risks associated with complex global operations.

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Topics: Community Involvement, Employee Engagement, Management Practices

The global benefits of stakeholder engagement

Posted by Katherine V. Smith, Executive Director on Aug 4, 2015 4:02:00 PM

Blog_Engagement_BCCCCPhilanthropy is commendable, but it must not cause the philanthropist to overlook the circumstances of economic injustice which make philanthropy necessary.

Martin Luther King, Jr.

Effective corporate citizenship programs look not only at the social issues they seek to address, but also at the root causes of those issues, assessing environmental, social, and governance (ESG) issues both at the macro and micro levels simultaneously.

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Topics: Business Perspectives, Environmental Sustainability, Employee Engagement

JetBlue moves people through employee engagement

Posted by Katherine V. Smith, Executive Director on Jul 28, 2015 1:11:06 PM

Jetblue_Moves_PeopleThe following member spotlight is excerpted from The Corporate Citizen, the Center’s magazine, and illustrates the importance of strategic communication in effective corporate citizenship programs. 
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Topics: Corporate Citizenship, CSR, Community Involvement, Employee Engagement

Corporate Citizenship Conference Recap Day 2 : Breakout Sessions

Posted by Patricia MacKenzie, Director of Marketing & Communications on Apr 20, 2015 8:46:00 PM

bccc15-mon-morning_breakouts-108

So many breakouts, which ones to choose?

As with any good conference, the most difficult decision—other than how full to fill your plate at the buffet line—is typically which sessions to attend. With up to seven sessions happening concurrently, it can be a tough choice. Breakout sessions on Monday at the 2015 International Corporate Citizenship Conference covered such topics as engaging veterans, transparency and governance, and engaging today's multi-generational workforce.

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Topics: Reporting, Conference, Employee Engagement

Cast Your Vote in Boston College’s 2015 International Corporate Citizenship Film Festival

Posted by Patricia MacKenzie, Director of Marketing & Communications on Mar 4, 2015 10:22:00 AM

2015 International Corporate Citizenship Film FestivalVoting is now underway for Boston College’s seventh annual International Corporate Citizenship Film Festival, sponsored by BBVA Compass. Each year, the Festival provides companies with an opportunity to demonstrate their successes in corporate citizenship. Fifty-six entries have been submitted by organizations from a variety of industries and regions, showcasing the profound impact companies can have in communities around the world.
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Topics: Corporate Citizenship, Conference, Employee Engagement, Corporate Communication Strategy

CSR and social media: how to amplify your communication efforts

Posted by Patricia MacKenzie, Director of Marketing & Communications on Feb 17, 2015 10:05:00 AM

Blog-CSR-and-SocialMediaWhat is the key to successfully promoting your CSR efforts on social media? Where is the magic button to gain thousands of likes, RT's, followers, increased brand favorability, and greater stakeholder engagement on social media channels? A lot of work goes into planning, executing, and communicating CSR campaigns both internally and externally. The key to doing so successfully is understanding the WHY when integrating social into your communication efforts. Our research at the Boston College Center for Corporate Citizenship has shown that CSR efforts are receiving increased corporate investment, and are contributing to company success. This means, as a corporate citizenship professional, you'll have more stories to tell and an increased opportunity to engage your audience in creative ways through technology.
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Topics: Corporate Citizenship, Employee Engagement, Corporate Communication Strategy

Tell your corporate citizenship story during the 2015 Film Festival

Posted by Patricia MacKenzie, Director of Marketing & Communications on Jan 10, 2015 9:30:00 AM

2015 International Corporate Citizenship Film Festival Each year, the Center hosts the International Corporate Citizenship Film Festival, which attracts both domestic and international interest. This annual event, now in its 7th year, provides companies an opportunity to showcase how they use video as an effective vehicle, illustrating to internal and external audiences CSR initiatives that build awareness of social, environmental, and governance issues.

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Topics: Corporate Citizenship, CSR, Employee Engagement

Encouraging Employee Engagement Across the Spectrum

Posted by Colleen Olphert, Director, Membership and Member Services on Nov 4, 2014 4:10:18 PM


Encouraging Engagement across the SpectrumEarlier this month I was in Denver with the Center’s Community Involvement Roundtable. As always, it was a dynamic two days filled with animated discussion, shared challenges, and best practices. Much of our focus for this recent meeting was engaging employees across the professional spectrum, from new hires to pre–retirees, though the conversation extended to retirees as well. This focus on employee engagement is not surprising, as the majority of executives surveyed in the Center’s forthcoming 2014 State of Corporate Citizenship study reported that recruiting and retaining employees are important business goals that are aided by the contribution of corporate citizenship.

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Topics: Corporate Citizenship, Membership, Community Involvement, Employee Engagement

Aligning Employee Engagement with Corporate Strategy

Posted by elizabeth.rogers on Aug 26, 2014 11:15:00 AM

A crucial aspect of corporate citizenship is the ability and desire to engage your company’s employees. Implementing volunteer, giving, and other “responsible” programs help to not only enhance your company’s reputation image, but more importantly, the loyalty of your employees. In our September webinar, we will explore the ways in which companies can most effectively execute these efforts: by aligning them with their overall corporate strategy.

According to Gallup’s State of the American Workforce report, 70% of the American workforce is “not engaged” or “actively disengaged” with their work. These employees are more likely to be emotionally disconnected from their workplace and less likely to be productive as a whole. Additionally, many American workers do not feel that they understand their company’s brand promise and brand differentiation, meaning they are unable to effectively communicate this to customers, or become more connected to the company themselves. This inability to articulate the goals and vision of one’s company can only add to the likelihood of disengagement by employees in their daily work.

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Topics: Business Perspectives, Corporate Citizenship, Executive Education, Employee Engagement

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Welcome to the Boston College Center for Corporate Citizenship blog, we are your resource for corporate citizenship insights, research, trending topics and executive education. Our blog is a place to exchange ideas and learn about corporate citizenship.

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