In our current climate, companies are being looked to increasingly to take a position on social issues—sometimes to the point of engaging directly in public debate, or even in the political arena. As companies become more active in issues of public policy—from education, to immigration, to human rights—corporate citizenship professionals should be prepared to advise leadership on what issues best align with their companies’ values and business goals. To help firms effectively address questions like navigating the corporate advocacy space, Dave Stangis—Vice President of Corporate Responsibility and Chief Sustainability Officer for the Campbell Soup Company—and I released two resources last year.
First, the book 21stCentury Corporate Citizenship: A Practical Guide to Delivering Value to Society and Your Business serves as a how-to guide for the corporate responsibility professionals leading and implementing programs on the ground. We followed up by publishing The Executive’s Guide to 21st Century Corporate Citizenship, which informs more senior managers on the business value of integrating sustainability and social impact into strategy.