Corporate Citizenship Perspectives

ACHIEVE MORE in corporate citizenship

Posted by Patricia MacKenzie, Director of Marketing & Communications on Aug 15, 2017 12:13:18 PM

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The enhanced design of ccc.bc.edu grants CSR professionals the ability to achieve more by providing quick access to a wealth of information—including tools, resources, and educational opportunities—curated to help identify and address sustainable business challenges, drive transparency,  inspire new ideas, and solve problems. One of the great benefits of our enhanced, mobile-friendly site is that it’s now much easier to browse through and take advantage of the in-person and online classes featured in the Boston College Center for Corporate Citizenship’s extensive executive education catalog.

The new ccc.bc.edu allows users to seamlessly explore all of the Center’s learning tools to determine the kind of learning they want to engage in, whether it be general coursework, classes geared toward a specific certificate, or customizable onsite training developed with a unique company or project in mind.

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Topics: Corporate Citizenship, Communication, Digital Media

DO MORE in corporate citizenship

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We recognize how extremely busy corporate citizenship professionals are—as a result, one of the chief aims of the new ccc.bc.edu was to make it easier for folks to access Boston College Center for Corporate Citizenship resources both when they’re at the office and when they're on-the-go.

In addition to offering an extensive, easy-to-search digital resource library, the new ccc.bc.edu features a more attractive, seamless, and adaptable user experience. By providing a more intuitive and responsive interface, we are connecting you with essential tools that will help you to get your job done faster and more effectively.

For example, you can now easily browse through and register for any of our upcoming webinars, in addition to watching archived Center webinars on any of your devices at any time.

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Topics: Corporate Citizenship, Communication, Digital Media

KNOW MORE in corporate citizenship

Posted by Patricia MacKenzie, Director of Marketing & Communications on Jul 19, 2017 12:12:40 PM

479520746-webad-small.jpgWelcome to our new website ccc.bc.edu! We encourage you to explore our newly enhanced, mobile-friendly platform. To help guide your experience, we’re sharing some of its most exciting and useful features.

Our new website has a robust resource library that is completely searchable in a variety of ways, including by topic. For example, if you want to learn more about employee engagement, you can access focused information about the topic, including relevant articles from our magazine, The Corporate Citizen, as well as research findings from management practice and academic study, recent regulatory decisions that may impact your corporate citizenship efforts, and webinars.

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Topics: Corporate Citizenship, Communication, Digital Media

Trends in GRI reporting: value, digital, and ethics

Posted by Stewart Rassier, Director of Executive Education on Jul 22, 2015 9:18:00 AM

GRI-ReportingFirst, the good news: Today’s corporate citizenship reports are more engaging, relevant, and are communicating the positive environmental, social, governance, and business value that companies are creating. A corporate citizenship report was once a nice to have; now approximately 93 percent of the Global 250 issue them.

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Topics: Executive Education, Global Reporting Initiative (GRI), Sustainability Reporting, Trends, Digital Media

Effective CSR communication: Which tactic when?

Posted by Patricia MacKenzie, Director of Marketing & Communications on Jun 30, 2015 3:41:00 PM

Figure12ABCChoosing the most effective tactic to achieve your communication objective can be a challenge. How can you determine what strategy or tactic to employ?

Corporate citizenship is an enterprise-wide undertaking—not simply the responsibility of one person or a single department, so effective corporate citizenship practitioners must be master collaborators. For many, one of the most important internal relationships is the one they share with the communications and marketing department.

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Topics: Corporate Citizenship, Communication, Strategy, Digital Media, Influence

How to build an effective CSR strategy: Insight from Center members

Posted by Colleen Olphert, Director, Membership and Member Services on Mar 9, 2015 3:39:00 PM

Corporate-Citizenship-Stratgey Even the best laid out plans have their challenges. During a recent conversation, a local member company mentioned that they even felt their corporate citizenship strategy was frozen in place. They had been making progress, but things just seemed to slow down once the snow set in. They wanted to know: How do other companies thaw out their corporate citizenship strategy each year? How do they keep it from getting frozen in the first place? For answers, I turned to members of the Center’s Professional Services Sustainability Roundtable and Community Involvement Roundtable. The Center has more than 400 companies representing 21 industries and a large range of company sizes, but the advice these corporate leaders gave regarding strategy was extremely consistent. 

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Topics: Corporate Citizenship, Corporate Social Responsibility (CSR), Stakeholder, Strategy, Vision, Change, Digital Media

Twitter Chat: CSR and Digital Communications

Posted by Patricia MacKenzie, Director of Marketing & Communications on Feb 26, 2015 8:54:00 AM
CSR and Digital Communications Twitter ChatThe Center recently participated in a live discussion on Twitter with our friends from Dell, @Dell4Good, moderated by Susan McPherson, @susanmcp1. During the one hour chat, we explored CSR marketing in the digital era and provided insight regarding the integration of CSR into a broader business and communications strategy. The online event was a massive success with over 499+ tweets, equaling a total audience of over 1 million twitter followers. Want to engage in our next Twitter chat? Follow @BCCCC for updated information and CSR industry news. Below are some of the discussion highlights:
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Topics: Corporate Citizenship, Corporate Social Responsibility (CSR), Engaging Employees, Communication, Strategy, Digital Media, Millennials

CSR and social media: how to amplify your communication efforts

Posted by Patricia MacKenzie, Director of Marketing & Communications on Feb 17, 2015 10:05:00 AM
Blog-CSR-and-SocialMediaWhat is the key to successfully promoting your CSR efforts on social media? Where is the magic button to gain thousands of likes, RT's, followers, increased brand favorability, and greater stakeholder engagement on social media channels? A lot of work goes into planning, executing, and communicating CSR campaigns both internally and externally. The key to doing so successfully is understanding the WHY when integrating social into your communication efforts. Our research at the Boston College Center for Corporate Citizenship has shown that CSR efforts are receiving increased corporate investment, and are contributing to company success. This means, as a corporate citizenship professional, you'll have more stories to tell and an increased opportunity to engage your audience in creative ways through technology.
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Topics: Corporate Social Responsibility (CSR), Communication, Impact Measurement, Network, Digital Media

#GivingTuesday = #winning & what your company can learn

#BlackFriday. #CyberMonday. #GivingTuesday.

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It’s been a week since this new tradition of generosity took place on December 2, 2014, and the data is in: the giving economy is thriving.

Founded in 2012 by the 92nd Street Y and the United Nations Foundation, #GivingTuesday provides a global stage to promote, celebrate and encourage the act of giving at the beginning of the holiday season. 

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Topics: Partnerships, Engaging Employees, Giving, Corporate Community Involvement, Storytelling, Digital Media, Involvement

Encouraging Employee Engagement Across the Spectrum

Posted by Colleen Olphert, Director, Membership and Member Services on Nov 4, 2014 4:10:00 PM


Encouraging Engagement across the SpectrumEarlier this month I was in Denver with the Center’s Community Involvement Roundtable. As always, it was a dynamic two days filled with animated discussion, shared challenges, and best practices. Much of our focus for this recent meeting was engaging employees across the professional spectrum, from new hires to pre–retirees, though the conversation extended to retirees as well. This focus on employee engagement is not surprising, as the majority of executives surveyed in the Center’s forthcoming 2014 State of Corporate Citizenship study reported that recruiting and retaining employees are important business goals that are aided by the contribution of corporate citizenship.

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Topics: Engaging Employees, Volunteer, Communication, Diversity, Digital Media, Millennials