Learn how your peers are using information strategically to increase transparency in their organizations and drive powerful change in Issue 14 of the Corporate Citizen Magazine.
The following is excerpted from the most recent issue of The Corporate Citizen. To learn more about how you develop and implement employee volunteer programs to drive employee engagement, consider joining us at one of our professional development courses.
By thoughtfully developing and implementing initiatives like employee volunteer programs, corporate citizenship practitioners can benefit society and their business at the same time. The key is getting employees engaged.
The Center’s Community Involvement survey finds that more than 90 percent of companies list improved employee engagement among the top three benefits of an employee volunteer program.
The final day of the 2015 International Corporate Citizenship Conference was rich with inspiration and ideas, as attendees solidified connections, learned from each other and from experts in the field, and were introduced to next year’s Conference sponsor—UPS—during the event’s closing session.
With an agenda packed from dawn to dusk, day two of the 2015 International Corporate Citizenship Conference was full of learning and networking—we even managed to network while getting some exercise! Highlights included an in-depth one-on-one with Dell Chairman and CEO Michael Dell, an on-site volunteer project benefiting Austin middle-schoolers, and more than 15 other sessions tackling subjects ranging from engaging veterans to navigating the reporting landscape.
Even the best laid out plans have their challenges. During a recent conversation, a local member company mentioned that they even felt their corporate citizenship strategy was frozen in place. They had been making progress, but things just seemed to slow down once the snow set in. They wanted to know: How do other companies thaw out their corporate citizenship strategy each year? How do they keep it from getting frozen in the first place? For answers, I turned to members of the Center’s Professional Services Sustainability Roundtable and Community Involvement Roundtable. The Center has more than 400 companies representing 21 industries and a large range of company sizes, but the advice these corporate leaders gave regarding strategy was extremely consistent.
“Be a surfer. Watch the ocean. Figure out where the big waves are breaking and adjust accordingly,” wrote Jason Fried and David Hansson, founders of internet company 37 Signals, when asked to describe their approach to strategy.As you scan the corporate citizenship ocean, what big waves do you see? Below, I have sketched out three questions and actions to help identify your company’s big corporate citizenship “waves.”
Each year, the Center hosts the International Corporate Citizenship Film Festival, which attracts both domestic and international interest. This annual event, now in its 7th year, provides companies an opportunity to showcase how they use video as an effective vehicle, illustrating to internal and external audiences CSR initiatives that build awareness of social, environmental, and governance issues.