Corporate Citizenship Blog

The Corporate Citizen Magazine Issue 14: Lifelong Learning

Posted by Patricia MacKenzie, Director of Marketing & Communications on Oct 6, 2015 12:53:33 PM

Learn how your peers are using information strategically to increase transparency in their organizations and drive powerful change in Issue 14 of the Corporate Citizen Magazine.

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Topics: Corporate Citizenship, Executive Education, CSR, Executive Interviews

Driving Engagement and Business Performance: The Role of Employee Volunteering Programs

Posted by Colleen Olphert, Director, Membership and Member Services on Sep 9, 2015 3:57:20 PM

The following is excerpted from the most recent issue of The Corporate Citizen. To learn more about how you develop and implement employee volunteer programs to drive employee engagement, consider joining us at one of our professional development courses.

Employee VolunteeringBy thoughtfully developing and implementing initiatives like employee volunteer programs, corporate citizenship practitioners can benefit society and their business at the same time. The key is getting employees engaged.

The Center’s Community Involvement survey finds that more than 90 percent of companies list improved employee engagement among the top three benefits of an employee volunteer program.

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Topics: CSR, Corporate Volunteerism, Management Practices

JetBlue moves people through employee engagement

Posted by Katherine V. Smith, Executive Director on Jul 28, 2015 1:11:06 PM

Jetblue_Moves_PeopleThe following member spotlight is excerpted from The Corporate Citizen, the Center’s magazine, and illustrates the importance of strategic communication in effective corporate citizenship programs. 
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Topics: Corporate Citizenship, CSR, Community Involvement, Employee Engagement

Corporate Citizenship Conference Recap Day 3: A Future-Focused Finale

Posted by Patricia MacKenzie, Director of Marketing & Communications on Apr 21, 2015 4:19:24 PM

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The final day of the 2015 International Corporate Citizenship Conference was rich with inspiration and ideas, as attendees solidified connections, learned from each other and from experts in the field, and were introduced to next year’s Conference sponsor—UPS—during the event’s closing session.

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Topics: Corporate Citizenship, Executive Education, CSR, Conference, Boston College Center for Corporate Citizenship

Corporate Citizenship Conference Recap Day 2: Embracing the Future and Finding Simplicity

Posted by Patricia MacKenzie, Director of Marketing & Communications on Apr 20, 2015 10:51:52 PM

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With an agenda packed from dawn to dusk, day two of the 2015 International Corporate Citizenship Conference was full of learning and networking—we even managed to network while getting some exercise! Highlights included an in-depth one-on-one with Dell Chairman and CEO Michael Dell, an on-site volunteer project benefiting Austin middle-schoolers, and more than 15 other sessions tackling subjects ranging from engaging veterans to navigating the reporting landscape.

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Topics: Corporate Citizenship, Executive Education, CSR, Conference, Boston College Center for Corporate Citizenship

How to build an effective CSR strategy: Insight from Center members

Posted by Colleen Olphert, Director, Membership and Member Services on Mar 9, 2015 3:39:00 PM

Corporate-Citizenship-Stratgey Even the best laid out plans have their challenges. During a recent conversation, a local member company mentioned that they even felt their corporate citizenship strategy was frozen in place. They had been making progress, but things just seemed to slow down once the snow set in. They wanted to know: How do other companies thaw out their corporate citizenship strategy each year? How do they keep it from getting frozen in the first place? For answers, I turned to members of the Center’s Professional Services Sustainability Roundtable and Community Involvement Roundtable. The Center has more than 400 companies representing 21 industries and a large range of company sizes, but the advice these corporate leaders gave regarding strategy was extremely consistent. 

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Topics: Corporate Citizenship, CSR, Corporate Communication Strategy

Twitter Chat: CSR and Digital Communications

Posted by Patricia MacKenzie, Director of Marketing & Communications on Feb 26, 2015 8:54:00 AM

CSR and Digital Communications Twitter ChatThe Center recently participated in a live discussion on Twitter with our friends from Dell, @Dell4Good, moderated by Susan McPherson, @susanmcp1. During the one hour chat, we explored CSR marketing in the digital era and provided insight regarding the integration of CSR into a broader business and communications strategy. The online event was a massive success with over 499+ tweets, equaling a total audience of over 1 million twitter followers. Want to engage in our next Twitter chat? Follow @BCCCC for updated information and CSR industry news. Below are some of the discussion highlights:
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Topics: Corporate Citizenship, CSR, Conference, Corporate Communication Strategy, Boston College Center for Corporate Citizenship

3 Questions and ACTIONS for envisioning a Better Corporate Citizenship Strategy

Posted by Stewart Rassier, Director of Executive Education on Feb 9, 2015 1:10:00 PM

Corporate Citizenship Strategy“Be a surfer. Watch the ocean. Figure out where the big waves are breaking and adjust accordingly,” wrote Jason Fried and David Hansson, founders of internet company 37 Signals, when asked to describe their approach to strategy.

As you scan the corporate citizenship ocean, what big waves do you see? Below, I have sketched out three questions and actions to help identify your company’s big corporate citizenship “waves.”
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Topics: Corporate Citizenship, CSR

Fostering a more promising and productive future through mentorship programs

Posted by Stewart Rassier, Director of Executive Education on Jan 19, 2015 9:00:00 AM

Mentoring-079109-editedIn 1897, Andrew Carnegie, the industrialist credited with leading the enormous expansion of the American steel industry, appointed the 35-year-old Charles M. Schwab as his successor as president of Carnegie Steel. Schwab had started as a low level engineer at the company and first impressed Carnegie with his talents as a pianist at a party. This jump-started a close mentoring relationship between the two, and in a relatively brief period of time, Schwab was groomed to follow Carnegie as head of the company. Schwab’s business success even after he left Carnegie Steel is largely credited to Carnegie’s interest in his high-potential protégé.
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Topics: Corporate Citizenship, CSR, Community Involvement, Corporate Volunteerism

Tell your corporate citizenship story during the 2015 Film Festival

Posted by Patricia MacKenzie, Director of Marketing & Communications on Jan 10, 2015 9:30:00 AM

2015 International Corporate Citizenship Film Festival Each year, the Center hosts the International Corporate Citizenship Film Festival, which attracts both domestic and international interest. This annual event, now in its 7th year, provides companies an opportunity to showcase how they use video as an effective vehicle, illustrating to internal and external audiences CSR initiatives that build awareness of social, environmental, and governance issues.

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Topics: Corporate Citizenship, CSR, Employee Engagement

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Welcome to the Boston College Center for Corporate Citizenship blog, we are your resource for corporate citizenship insights, research, trending topics and executive education. Our blog is a place to exchange ideas and learn about corporate citizenship.

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