Corporate Citizenship Perspectives

2016 Corporate Citizenship Conference Recap Day 2: Global Solutions at the Local Level

Posted by Patricia MacKenzie, Director of Marketing & Communications on Mar 21, 2016 8:40:04 PM

Idea_Exchange_Breakfast.jpgThe first full day of the 2016 International Corporate Citizenship Conference was just that—full. Full of the insights and connections that will make future social, environmental, and economic progress possible. During four general sessions, 12 breakout panels, case studies, workshops, and numerous networking opportunities, CSR leaders from around the world discussed the programs that will address global problems—and their local impacts.

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Topics: Corporate Citizenship, Corporate Social Responsibility (CSR), Reporting, Conference, Sustainable Development Goals (SDG), Network, Professional Development

2016 Corporate Citizenship Conference Recap Day 1: The Power of Storytelling

Posted by Patricia MacKenzie, Director of Marketing & Communications on Mar 20, 2016 8:48:16 PM

BCConf16_crowd.jpgToday, more than 500 corporate citizenship professionals joined us in Atlanta with one purpose: to gather the knowledge and connections necessary to lead the fight against some of the most pressing global issues. The afternoon was filled with numerous networking opportunities and an illuminating dinner session—and was capped off by the annual Film Festival Award Ceremony—setting the stage for two more days of insights and connections.

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Topics: Corporate Citizenship, Corporate Social Responsibility (CSR), Conference, Network, Storytelling, Professional Development

2016 International Corporate Citizenship Conference Begins Tomorrow in Atlanta

Posted by Patricia MacKenzie, Director of Marketing & Communications on Mar 19, 2016 3:00:00 PM

BCConf16-Box.jpgEvery year, the Boston College Center for Corporate Citizenship gathers CSR leaders from around the globe for our International Corporate Citizenship Conference. Drawing experts from our more than 400 Member companies, leading corporate citizenship and management thinkers, and organizations such as CDP and GRI, we create unique space—one that admits corporate citizenship practitioners only—for the free exchange of ideas.

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Topics: Corporate Citizenship, Corporate Social Responsibility (CSR), Conference, Network, Professional Development

Collaboration as key to a sustainable and prosperous future

Posted by Katherine V. Smith, Executive Director on Mar 1, 2016 2:41:27 PM

We should not only use the brains we have but all that we can borrow.”-Woodrow Wilson

As corporate citizenship professionals, you have a uniquely important job. You are required to create, operate, and communicate in ways to differentiate your company from its competitors, and often expected to work with them—as well as with many other partners—to help address some of the world’s most pressing challenges.

Issues like climate change, global poverty and hunger, and future workforce preparation cannot be addressed by one program or organization alone—no matter how innovative or dedicated. Tackling these problems, and many others, requires the collaborative effort of many.

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Topics: Corporate Citizenship, Corporate Social Responsibility (CSR), Conference, Sustainable Development Goals (SDG), Network

Corporate Citizenship Conference : Global Citizens / Local Communities

Posted by Katherine V. Smith, Executive Director on Dec 2, 2015 9:50:18 AM

2016ConferenceLogo.pngEffective corporate citizenship professionals are always looking ahead, analyzing the environmental, social, and governance (ESG) issues that are emerging, and modifying their own efforts to plan and account for them. This is a complex task that only becomes more challenging as the global business context becomes more integrated.

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Topics: Corporate Citizenship, Corporate Social Responsibility (CSR), Sustainable Development Goals (SDG), Network, Professional Development

The impact of CSR storytelling through video

2016 Corporate Citizenship Film Festival

A picture is worth a thousand words.” If this statement is accurate, how many words is video worth? Video is quickly becoming the media consumption format of choice for consumers and business executives around the world. A recent study by comScore, shows that 100 million people watch a video on the internet each day. Even more impressive is research from Cisco that states by 2019, online video will be responsible for nearly 80 percent of global internet traffic, an increase from 66 percent in 2013. These figures speak to the fact that video is rapidly becoming the most valuable opportunity for businesses to engage their stakeholders.

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Topics: Corporate Citizenship, Corporate Social Responsibility (CSR), Film Festival, Storytelling

Driving a #GivingTuesday campaign: employee engagement, partnership and participation

Posted by Patricia MacKenzie, Director of Marketing & Communications on Oct 30, 2015 2:37:41 PM

 “We make a living by what we get but, we make a life by what we give.” - Winston Churchill

Giving Tuesday is a national day of online giving which is held at the start of the annual holiday season following Black Friday and Cyber Monday. #GivingTuesday celebrates and encourages charitable activities that support nonprofit organizations.

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Topics: Corporate Social Responsibility (CSR), Partnerships, Engaging Employees, Giving, Strategy, Brand, Participation

The Corporate Citizen Magazine Issue 14: Lifelong Learning

Posted by Patricia MacKenzie, Director of Marketing & Communications on Oct 6, 2015 12:53:33 PM

Learn how your peers are using information strategically to increase transparency in their organizations and drive powerful change in Issue 14 of the Corporate Citizen Magazine.

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Topics: Corporate Citizenship, Executive Education, Corporate Social Responsibility (CSR)

Creating value by investing in community involvement

Posted by Colleen Olphert, Director, Membership and Member Services on Sep 16, 2015 9:30:00 AM

Community involvementAt the Boston College Center for Corporate Citizenship, we have been busy finishing the analysis of our 2015 study of how companies are managing and executing the community involvement activities within their corporate citizenship efforts, and expect the final report to be released this fall.

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Topics: Corporate Social Responsibility (CSR), Engaging Employees, Corporate Community Involvement, Value of Corporate Citizenship

JetBlue moves people through employee engagement

Posted by Katherine V. Smith, Executive Director on Jul 28, 2015 1:11:06 PM
Jetblue_Moves_PeopleThe following member spotlight is excerpted from The Corporate Citizen, the Center’s magazine, and illustrates the importance of strategic communication in effective corporate citizenship programs. 
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Topics: Corporate Citizenship, Corporate Social Responsibility (CSR), Engaging Employees, Communication, Align, Workplace, Signature Programs