Corporate Citizenship Perspectives

From survive to thrive: Maintaining resilience to succeed in the long term

Posted by Katherine V. Smith, Executive Director on Mar 1, 2017 11:53:17 AM

“…Time and the world do not stand still. Change is the law of life. And those who look only to the past or the present are certain to miss the future.” ~John F. Kennedy

British Standard, BKVSBlog-TargetLastinImpact-1.pngS65000 (2014) defines "organizational resilience" as "ability of an organization to anticipate, prepare for, and respond and adapt to incremental change and sudden disruptions in order to survive and prosper."

Corporate citizenship has a unique role to play in ensuring your company continues to thrive even in difficult times. A well-designed corporate citizenship program is the foundation to being able to weather adverse events. There are four critical practices to help any company PASS through disruptions and continue to thrive:

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Topics: Corporate Citizenship, Global Reporting Initiative (GRI), Responsible Corporate Leadership, Corporate Social Performance (CSP), Risk, United Nations Global Compact (UNGC)

Do socially responsible business practices influence the value of your company? Research says yes.

Posted by Katherine V. Smith, Executive Director on Mar 5, 2014 9:43:24 AM

Plenty of research over the years has focused on the relationship between social performance and various aspects of firm value. Adding to the literature, research published recently by the Conference Board studied over 1,000 companies from 2008 to 2012 to see if corporate citizenship contributes to brand equity. Using CSRHub’s ratings and Brand Finance’s Brand Strength Index (BSI) for analysis, the study finds a positive correlation between brand value and corporate citizenship. This held true across all of the dimensions studied with employment dimensions being most strongly correlated.

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Topics: Corporate Citizenship, Corporate Social Responsibility (CSR), Value, Corporate Social Performance (CSP), Brand

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The Boston College Center for Corporate Citizenship is your resource for insights, research, trending topics, and executive education in the corporate citizenship field.

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