Corporate Citizenship Perspectives

Banfield Pet Hospital: Creating a Better World for Pets

Posted by Colleen Olphert, Director, Membership and Member Services on May 11, 2016 12:10:00 PM

The following is excerpted from Issue 15 of The Corporate Citizen. To learn more about how you can engage your employees and contribute to your communities through employee volunteering programs, consider joining us for our Employee Volunteer Programs with Purpose course.

Community involvement efforts—once a way for well-intentioned companies to connect with people in their area—are now an essential part of corporate citizenship programs and have evolved to become a strategic component of business.BanfieldPetHospital.jpg

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Topics: Partnerships, Engaging Employees, Member Spotlight, Corporate Community Involvement, Align, Employee Volunteer Program (EVP), Signature Programs

Nonprofit board training: Preparing and engaging employees for service

Posted by Stewart Rassier, Director of Executive Education on Apr 22, 2016 3:10:00 PM

Nonprofit board placement programs have grown in popularity and importance as companies and employees realize the rewards of sustained, high-level engagement in community organizations. According to the 2015 Community Involvement Study, nearly 70 percent of companies offer a nonprofit board program to their employees as a part of their volunteer program offerings (see Figure A). This is a huge change from 2011, where the same study revealed that only 26 percent of companies offered nonprofit board programs to all of their employees.

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Topics: Philanthropy, Engaging Employees, Volunteer, Corporate Community Involvement, Non-Profits, Board

Inspired Service

Posted by Katherine V. Smith, Executive Director on Jan 20, 2016 12:50:17 PM

The following is excerpted from the Boston College Center for Corporate Citizenship’s most recent issue of the Corporate Citizen magazine. 

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Jessica Allen, standing, is an Elizabeth Dole Foundation Fellow, serves as caregiver for her husband Charles, and holds down a job with the Yellow Ribbon Fund. While serving in Afghanistan, Charles stepped on an IED and everything changed—he became a double amputee. The Elizabeth Dole Foundation is one example of the nonprofits supported by USAA and The USAA Foundation to help military caregivers with programs that promote their emotional well-being and financial empowerment.

With a new comprehensive corporate citizenship strategy, USAA sharpens its focus to increase positive impact on military families and local communities. In 1922, 25 Army officers in San Antonio, Texas, joined together to insure their automobiles because they had difficulty getting insurance due to their high-risk professions. These officers formed an insurance company to help protect one another—an association based on trust and the bond of military service.

From that humble beginning, the organization has grown to become a leading brand for customer experience. Today, USAA serves more than 11 million military servicemembers and their families with insurance, banking, investments, and financial advice. The organization’s corporate citizenship focus through the years had been broadly focused and mostly oriented toward its San Antonio hometown.

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Topics: Corporate Citizenship, Volunteer, Giving, Corporate Community Involvement, Veterans, Signature Programs

Case Study: Aligning workplace giving, corporate philanthropy, and volunteering at KPMG

Posted by Colleen Olphert, Director, Membership and Member Services on Dec 23, 2015 7:20:00 AM

The following is excerpted from the Boston College Center for Corporate Citizenship’s most recent research report, the Community Involvement Study 2015. KPMG_Corporate_Giving.jpgTo learn more about corporate giving, consider joining us for Corporate Giving: An Introduction to Corporate and Foundation Giving

To most effectively address social issues through community involvement efforts, many companies take a holistic approach, developing efforts that work in tandem to achieve the greatest possible business and social value. Workplace giving efforts are an important component of these efforts, and are often used by companies to augment the more traditional corporate giving and volunteer initiatives.

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Topics: Volunteer, Giving, Corporate Community Involvement, Youth, Signature Programs

Farmers Insurance helps launch a Disaster Recovery Playbook

Posted by Colleen Olphert, Director, Membership and Member Services on Nov 24, 2015 9:00:45 AM

The following is excerpted from the Boston College Center for Corporate Citizenship’s research report, the Community Involvement Study 2015.

Farmers_NJ_Fav_Team_.jpgThe 2015 Community Involvement Study finds that nearly all companies have a community involvement strategy or are in the process of setting one up. The most effective are those that align their programs with overall business objectives—bringing the unique skills and expertise of employees to bear on some of society’s toughest challenges.

As a property and casualty insurance company, Farmers Insurance knows well what challenges people face when they encounter natural disasters. Building from their core competency, Farmers has a dedicated team of staff members who handle only disaster response and are prepared to react in a moment’s notice.

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Topics: Volunteer, Corporate Community Involvement, Align, Disaster Relief, Signature Programs

How does community involvement benefit the business?

Posted by Colleen Olphert, Director, Membership and Member Services on Nov 16, 2015 12:30:00 PM

Since 1995, the Boston College Center for Corporate Citizenship has studied how companies invest in communities and how these efforts connect to their businesses—and has published the findings in the Community Involvement study. Over the past 20 years, we’ve witnessed the role of community involvement evolve to become a strategic component of business.

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Topics: Corporate Community Involvement, Value of Corporate Citizenship, Strategy, Engagement

Applied Materials’ Education Initiative aims to increase graduation rates and student success

Posted by Colleen Olphert, Director, Membership and Member Services on Oct 17, 2015 8:30:00 AM

The forthcoming 2015 Community Involvement Survey illustrates that many companies are addressing relevant social issues, with a prominent focus on K-12 education. The survey shows that nearly 55 percent of companies include education among their top issues for attention and investment. Tweet: 55% of companies include #education among their top issues for attention and #community investment. With nearly 20 percent of students failing to graduate on time, or at all, corporations are making investments to try and increase student achievement and graduation rates for a more educated workforce.[i]

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Topics: Partnerships, Corporate Community Involvement, Impact Investing, Investment Strategy, Education

Creating value by investing in community involvement

Posted by Colleen Olphert, Director, Membership and Member Services on Sep 16, 2015 9:30:00 AM

Community involvementAt the Boston College Center for Corporate Citizenship, we have been busy finishing the analysis of our 2015 study of how companies are managing and executing the community involvement activities within their corporate citizenship efforts, and expect the final report to be released this fall.

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Topics: Corporate Social Responsibility (CSR), Engaging Employees, Corporate Community Involvement, Value of Corporate Citizenship

Engaging veterans through philanthropy and employment

Posted by Stewart Rassier, Director of Executive Education on May 20, 2015 2:59:00 PM

Engaging_VetransIn the United States today, there are more living military veterans than ever before. According to the latest published census in 2014, 19.6 million out of the total 319.2 million Americans are veterans. These men and women have not only sacrificed a great deal defending our country and the freedoms upon which it was founded, they have also accumulated a great many skills and qualities which make them outstanding options as civilian employees. Yet—while their discipline, leadership abilities, and technical skills are widely lauded—military veterans that have served since 2001 have an unemployment rate higher than the national average, one that soars to a staggering 21.4 percent for those between the ages of 18-24.[1]

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Topics: Corporate Citizenship, Executive Education, Philanthropy, Corporate Community Involvement, Veterans

MassMutual challenges students to plan for the future

Posted by Colleen Olphert, Director, Membership and Member Services on Apr 15, 2015 1:48:00 PM

MassMutual-FutureSmartHere at the Center, we spend a lot of time thinking about how our members can make the good work they do in CSR go even further. We scan research publications in the management and social sciences disciplines related to corporate citizenship, work with some of the top thinkers in the field, and conduct our own research to provide our more than 400 members with the insights that help drive business and social value.

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Topics: Partnerships, Corporate Community Involvement, Education, Signature Programs

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The Boston College Center for Corporate Citizenship is your resource for insights, research, trending topics, and executive education in the corporate citizenship field.

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