Corporate Citizenship Blog

The Power of Storytelling

Posted by Patricia MacKenzie, Director of Marketing & Communications on Dec 14, 2016 9:08:28 AM

Every year, the Boston College Center for Corporate Citizenship holds the International Corporate Citizenship Film Festival to celebrate not only the great work that companies are doing to achieve social, environmental, and business value, but also the creative methods in which they communicate their efforts. Public voting for the 2017 Film Festival—presented by FedEx—is now open. Vote for the winning video before February 17, 2017. Winners will be announced during the 2017 International Corporate Citizenship Conference, held in Boston on March 26-28.

For the 2016 competition, the Center introduced compe­tition categories for the first time to recognize a wider selection of terrific programs. The award ceremony, sponsored by Mary Kay Inc., was held during the 2016 International Corporate Citizenship Conference in Atlanta. There, Kirsten Gappelberg, director of corporate social responsibility & sustainability at Mary Kay, shared the mindset that enables her team to create award-winning videos that increase engagement around their signature cause—domestic violence.

2016_film_festival_winners.jpgFrom left to right: Jamie Mercurio of athenahealth, Catherine McGlown of Humana, Chandra Gruber of St. Jude Medical, and Sarah Andersen of Thermo Fisher Scientific.

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Topics: Conference, Corporate Communication Strategy, Film Festival

Farmers Insurance helps launch a Disaster Recovery Playbook

Posted by Colleen Olphert, Director, Membership and Member Services on Nov 24, 2015 9:00:45 AM

The following is excerpted from the Boston College Center for Corporate Citizenship’s research report, the Community Involvement Study 2015.

Farmers_NJ_Fav_Team_.jpgThe 2015 Community Involvement Study finds that nearly all companies have a community involvement strategy or are in the process of setting one up. The most effective are those that align their programs with overall business objectives—bringing the unique skills and expertise of employees to bear on some of society’s toughest challenges.

As a property and casualty insurance company, Farmers Insurance knows well what challenges people face when they encounter natural disasters. Building from their core competency, Farmers has a dedicated team of staff members who handle only disaster response and are prepared to react in a moment’s notice.

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Topics: Employee Engagement, Corporate Communication Strategy, Corporate Volunteerism, Management Practices

Effective CSR communication: Which tactic when?

Posted by Patricia MacKenzie, Director of Marketing & Communications on Jun 30, 2015 3:41:00 PM

Figure12ABCChoosing the most effective tactic to achieve your communication objective can be a challenge. How can you determine what strategy or tactic to employ?

Corporate citizenship is an enterprise-wide undertaking—not simply the responsibility of one person or a single department, so effective corporate citizenship practitioners must be master collaborators. For many, one of the most important internal relationships is the one they share with the communications and marketing department.

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Topics: Corporate Communication Strategy, Management Practices, Boston College Center for Corporate Citizenship

Finalists Selected in 2015 International Corporate Citizenship Film Festival

Posted by Patricia MacKenzie, Director of Marketing & Communications on Mar 30, 2015 4:20:00 PM

FilmFestivalLogo-FINALWith submissions from 58 companies and more than 40,000 individuals casting votes, this year’s International Corporate Citizenship Film Festival attracted an enormous amount of attention to stories of successful corporate citizenship programs. Now the voting has closed and the results are in. Each finalist video, based on popular vote, offers a unique perspective, touching on important issues within both the CSR field and our communities. 

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Topics: Corporate Citizenship, Community Involvement, Corporate Communication Strategy, Boston College Center for Corporate Citizenship

How to build an effective CSR strategy: Insight from Center members

Posted by Colleen Olphert, Director, Membership and Member Services on Mar 9, 2015 3:39:00 PM

Corporate-Citizenship-Stratgey Even the best laid out plans have their challenges. During a recent conversation, a local member company mentioned that they even felt their corporate citizenship strategy was frozen in place. They had been making progress, but things just seemed to slow down once the snow set in. They wanted to know: How do other companies thaw out their corporate citizenship strategy each year? How do they keep it from getting frozen in the first place? For answers, I turned to members of the Center’s Professional Services Sustainability Roundtable and Community Involvement Roundtable. The Center has more than 400 companies representing 21 industries and a large range of company sizes, but the advice these corporate leaders gave regarding strategy was extremely consistent. 

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Topics: Corporate Citizenship, CSR, Corporate Communication Strategy

Cast Your Vote in Boston College’s 2015 International Corporate Citizenship Film Festival

Posted by Patricia MacKenzie, Director of Marketing & Communications on Mar 4, 2015 10:22:00 AM

2015 International Corporate Citizenship Film FestivalVoting is now underway for Boston College’s seventh annual International Corporate Citizenship Film Festival, sponsored by BBVA Compass. Each year, the Festival provides companies with an opportunity to demonstrate their successes in corporate citizenship. Fifty-six entries have been submitted by organizations from a variety of industries and regions, showcasing the profound impact companies can have in communities around the world.
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Topics: Corporate Citizenship, Conference, Employee Engagement, Corporate Communication Strategy

Twitter Chat: CSR and Digital Communications

Posted by Patricia MacKenzie, Director of Marketing & Communications on Feb 26, 2015 8:54:00 AM

CSR and Digital Communications Twitter ChatThe Center recently participated in a live discussion on Twitter with our friends from Dell, @Dell4Good, moderated by Susan McPherson, @susanmcp1. During the one hour chat, we explored CSR marketing in the digital era and provided insight regarding the integration of CSR into a broader business and communications strategy. The online event was a massive success with over 499+ tweets, equaling a total audience of over 1 million twitter followers. Want to engage in our next Twitter chat? Follow @BCCCC for updated information and CSR industry news. Below are some of the discussion highlights:
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Topics: Corporate Citizenship, CSR, Conference, Corporate Communication Strategy, Boston College Center for Corporate Citizenship

CSR and social media: how to amplify your communication efforts

Posted by Patricia MacKenzie, Director of Marketing & Communications on Feb 17, 2015 10:05:00 AM

Blog-CSR-and-SocialMediaWhat is the key to successfully promoting your CSR efforts on social media? Where is the magic button to gain thousands of likes, RT's, followers, increased brand favorability, and greater stakeholder engagement on social media channels? A lot of work goes into planning, executing, and communicating CSR campaigns both internally and externally. The key to doing so successfully is understanding the WHY when integrating social into your communication efforts. Our research at the Boston College Center for Corporate Citizenship has shown that CSR efforts are receiving increased corporate investment, and are contributing to company success. This means, as a corporate citizenship professional, you'll have more stories to tell and an increased opportunity to engage your audience in creative ways through technology.
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Topics: Corporate Citizenship, Employee Engagement, Corporate Communication Strategy

Get to ‘better’. How using data drives success in corporate citizenship.

Posted by Katherine V. Smith, Executive Director on Feb 5, 2015 2:14:00 PM

“In God we trust. All others bring data”
―W. Edwards Deming

Data Drives Corporate CitizenshipThrough corporate citizenship, we can improve our companies—and our world.  But how do others know what we are doing?

We can create a healthier planet through more sustainable operations and green innovations. We can foster a society that welcomes the contributions of all of its members and works to ensure the health and safety of its communities. We can drive financial performance. How do we know we’re getting to “better”? We set goals and report on progress towards them.

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Topics: Business Perspectives, Corporate Citizenship, Corporate Communication Strategy

Presenting Corporate Citizenship…

Posted by Nancy R. Dunbar, PhD on Nov 7, 2014 1:26:00 PM

Corporate-Citizenship-CommunicationsWhy do we invite speakers to address audiences for important occasions? Wouldn’t it be more efficient to communicate ideas in print?

If you were going to learn about an important initiative of your firm, would you prefer to receive a memo or to hear the news from a person? Why?

When you prepare a presentation outlining a corporate citizenship effort, how much time do you spend thinking about your delivery? Your voice? Your nonverbal communication? Your language? Your organization? Or do you think mostly about your message – the ideas, the “content”?

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Topics: Corporate Citizenship, Corporate Communication Strategy

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Welcome to the Boston College Center for Corporate Citizenship blog, we are your resource for corporate citizenship insights, research, trending topics and executive education. Our blog is a place to exchange ideas and learn about corporate citizenship.

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