Corporate Citizenship Blog

JetBlue moves people through employee engagement

Posted by Katherine V. Smith, Executive Director on Jul 28, 2015 1:11:06 PM

Jetblue_Moves_PeopleThe following member spotlight is excerpted from The Corporate Citizen, the Center’s magazine, and illustrates the importance of strategic communication in effective corporate citizenship programs. 
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Topics: Corporate Citizenship, CSR, Community Involvement, Employee Engagement

MassMutual challenges students to plan for the future

Posted by Colleen Olphert, Director, Membership and Member Services on Apr 15, 2015 1:48:00 PM

MassMutual-FutureSmartHere at the Center, we spend a lot of time thinking about how our members can make the good work they do in CSR go even further. We scan research publications in the management and social sciences disciplines related to corporate citizenship, work with some of the top thinkers in the field, and conduct our own research to provide our more than 400 members with the insights that help drive business and social value.

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Topics: Corporate Citizenship, Partnerships, Community Involvement

Finalists Selected in 2015 International Corporate Citizenship Film Festival

Posted by Patricia MacKenzie, Director of Marketing & Communications on Mar 30, 2015 4:20:00 PM

FilmFestivalLogo-FINALWith submissions from 58 companies and more than 40,000 individuals casting votes, this year’s International Corporate Citizenship Film Festival attracted an enormous amount of attention to stories of successful corporate citizenship programs. Now the voting has closed and the results are in. Each finalist video, based on popular vote, offers a unique perspective, touching on important issues within both the CSR field and our communities. 

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Topics: Corporate Citizenship, Community Involvement, Corporate Communication Strategy, Boston College Center for Corporate Citizenship

Informing change: How Nielsen Uses Data for Social Good

Posted by Colleen Olphert, Director, Membership and Member Services on Feb 20, 2015 12:13:00 PM

Nielsen Uses Data for Social GoodEnvironmental, social, and governance (ESG) programs are only as strong as the data they are built on. Tweet: #Environmental, #social, and #governance (ESG) programs are only as strong as the data they are built on. http://bit.ly/1LjhmfXThat’s why the most effective corporate citizenship professionals consistently gather, evaluate, and measure all available data to create initiatives that are tied to business strategy and leverage the skills and expertise of their colleagues. They set daring goals complete with milestones and targets. They are aware of all affected stakeholders and know how to reach them. They know what resources are available and which are needed for success. They continually assess, modify, and improve their efforts based on the most recent data to achieve the most business and social value possible.

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Topics: Corporate Citizenship, Corporate Philanthropy, Community Involvement, Management Practices

Fostering a more promising and productive future through mentorship programs

Posted by Stewart Rassier, Director of Executive Education on Jan 19, 2015 9:00:00 AM

Mentoring-079109-editedIn 1897, Andrew Carnegie, the industrialist credited with leading the enormous expansion of the American steel industry, appointed the 35-year-old Charles M. Schwab as his successor as president of Carnegie Steel. Schwab had started as a low level engineer at the company and first impressed Carnegie with his talents as a pianist at a party. This jump-started a close mentoring relationship between the two, and in a relatively brief period of time, Schwab was groomed to follow Carnegie as head of the company. Schwab’s business success even after he left Carnegie Steel is largely credited to Carnegie’s interest in his high-potential protégé.
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Topics: Corporate Citizenship, CSR, Community Involvement, Corporate Volunteerism

CSR Professionals Give Back on #GivingTuesday

Posted by Colleen Olphert, Director, Membership and Member Services on Nov 25, 2014 1:24:54 PM

Giving Tuesday The third annual #GivingTuesday is happening on December 2, 2014. Started in 2012 by New York’s 92nd Street Y in partnership with the United Nations Foundation, #GivingTuesday is working to institutionalize a day of giving back. According to a Guidestar report, more than 50 percent of nonprofits receive the bulk of their contributions during the holiday season. More than 70 percent of these annual charitable gifts in the United States come from individuals.
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Topics: Corporate Citizenship, Corporate Philanthropy, Community Involvement, Corporate Volunteerism

6 Steps to Being a Better Corporate Citizenship Partner

Posted by Stewart Rassier, Director of Executive Education on Nov 20, 2014 9:30:00 AM

Leaveraging-Corporate-Citizenship-PartnershipsCreating public-private partnerships in corporate citizenship is rarely easy. Scorecards, conference calls, memoranda of understanding, and that’s before you’ve even begun the actual project. So why are CSR professionals seeking more partners, further collaboration, and more strategic alignment?

One of the biggest reasons is because stakeholders, especially consumers, are noticing who your partners are and examining the details of your work together. A 2010 Nonprofit Marketing Trend Tracker survey found that 60 percent of respondents indicated that they actively seek partnership details before supporting a cause and 75 percent of American consumers reported that they wanted to hear about the results of a corporate citizenship partnership, including the effect on the social issue or money raised for the cause.Tweet: A 2010 survey found that 60% of respondents indicated that they actively seek #partnership details before supporting a cause

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Topics: Corporate Citizenship, Executive Education, Partnerships, Community Involvement

Encouraging Employee Engagement Across the Spectrum

Posted by Colleen Olphert, Director, Membership and Member Services on Nov 4, 2014 4:10:18 PM


Encouraging Engagement across the SpectrumEarlier this month I was in Denver with the Center’s Community Involvement Roundtable. As always, it was a dynamic two days filled with animated discussion, shared challenges, and best practices. Much of our focus for this recent meeting was engaging employees across the professional spectrum, from new hires to pre–retirees, though the conversation extended to retirees as well. This focus on employee engagement is not surprising, as the majority of executives surveyed in the Center’s forthcoming 2014 State of Corporate Citizenship study reported that recruiting and retaining employees are important business goals that are aided by the contribution of corporate citizenship.

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Topics: Corporate Citizenship, Membership, Community Involvement, Employee Engagement

Boston Scientific tackles widespread disparities in healthcare with its Close the Gap program

Posted by Susie Moore on Aug 12, 2014 6:00:12 AM

Bs-furtherIn America, heart disease [1] is the #1 killer, taking more lives each year than all cancers combined. And although diseaseprevalence is similar across genders and ethnicities, awareness of risk factors and disparity in treatment rates are not. Close the Gap, a Boston Scientific educational initiative, was established in 2006 to address disparities in cardiovascular care for the underserved patient populations of women, African Americans, and Hispanic/Latino Americans. Initially focused solely on cardiovascular health, Close the Gap recently expanded its mission to address healthcare disparities that exist in other disease states, including asthma, colon cancer and pancreatic cancer.[2-5]

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Topics: Corporate Citizenship, Membership, Partnerships, Community Involvement

Synopsys Shares program offers freedom and flexibility to drive employee engagement in local communities

Posted by kerin.sikorski on Jul 29, 2014 6:02:08 AM

CS2696_SynopsysSharesLogoV_OSynopsys Inc., a leading innovator in the global electronics market, empowers employees to organize and participate in volunteer projects that match their individual interests and giving priorities. Through its Synopsys Shares program, the company maximizes its positive societal impact while supporting the diverse passions of its employees by granting them the flexibility to choose activities that closely align with their values and the needs of the local community. Megan McDow, community affairs manager, answered a few questions about the program.

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Topics: Corporate Citizenship, Membership, Community Involvement, Employee Engagement

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Welcome to the Boston College Center for Corporate Citizenship blog, we are your resource for corporate citizenship insights, research, trending topics and executive education. Our blog is a place to exchange ideas and learn about corporate citizenship.

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