Corporate Citizenship Blog

Corporate Disaster Relief: Strategic efforts to rebuild and strengthen communities

Posted by Stewart Rassier, Director of Executive Education on Jan 30, 2017 2:45:17 PM

Helping communities rebound from a traumatic event or natural disaster requires multi-level and cross-sector effort. There are immediate needs to be met—such as trauma support—and in the case of extreme weather events—food, water, and shelter. To make the most of their disaster relief programs, corporate citizenship professionals must partner internally and externally to make the best possible use of all available resources, from community involvement efforts like corporate giving and volunteering to more operational activities like security, logistics, and supply chain management.

Disasters, no matter what their scale, have economic ramifications in addition to the social and environmental consequences. According to the United Nations Office for Disaster Risk Reduction, wildfires, floods, droughts, and other natural disasters were responsible for more than a trillion dollars in economic damage in 2015 and that number is only expected to increase as climate-related natural disasters become more frequent.

Read More

Topics: Workplace Giving, Corporate Philanthropy, Partnerships, Community Involvement, Employee Engagement, Corporate Volunteerism, corporate giving, Responsible Corporate Leadership

Northwestern Mutual Combats Childhood Cancer

Posted by Colleen Olphert, Director, Membership and Member Services on Nov 15, 2016 9:00:00 AM

The following is excerpted from Issue 15 of The Corporate Citizen. To learn more about how you can develop and execute a stakeholder engagement strategy, structure, and process to maximize business and social value, consider joining us in Dallas, TX on December 7-8, 2016 for our Stakeholder Engagement: Identify, Prioritize, and Act course.

The Boston College Center for Corporate Citizenship’s 2015 Community Involvement Study finds that nearly 60 percent of companies engage employees at all levels and one-third of companies engage stakeholders other than employees and customers to help determine which social issues to support (see Figure A). Through its foundation, Northwestern Mutual exhibits the importance of strategic stakeholder engagement through its community involvement efforts, especially its signature Childhood Cancer Program.

CI-Fig12.jpg

Read More

Topics: Community Involvement, Employee Engagement, Stakeholder Enagement, Corporate Community Involvement

The business case for youth mentoring

Posted by Stewart Rassier, Director of Executive Education on Sep 28, 2016 8:00:00 AM

In the United States, approximately 5.6 million youth between the ages of 16 and 24 are disconnected from school and work, and many are not getting the support they need to drive greater engagement. One in three young people— nearly 16 million— will reach the age of 19 without having ever had a mentor in their life of any kind. These rates are even higher for at-risk youth, who experience higher rates of poverty, limited networks, and under-resourced schools.[1] Research shows that even one positive, consistent, caring, relationship with an adult can offset nearly every risk factor in a young person’s life and improve their chances of success.

Today, companies of all sizes are recognizing the role they can play in filling this “mentorship gap” and have simultaneously discovered that they can use mentorship programs to realize both business and corporate responsibility goals. According to the Boston College Center for Corporate Citizenship’s most recent Community Involvement Study, companies consistently rank youth programs as one of the most important social issues addressed through their community involvement efforts (See Figure A).

Mentoring_Figure_A.jpg

Read More

Topics: Community Involvement, Management Practices, Value of corporate social responsibility

Inspired Service

Posted by Katherine V. Smith, Executive Director on Jan 20, 2016 12:50:17 PM

The following is excerpted from the Boston College Center for Corporate Citizenship’s most recent issue of the Corporate Citizen magazine. 

USAA_AllenFamily_NoCaption.jpg

Jessica Allen, standing, is an Elizabeth Dole Foundation Fellow, serves as caregiver for her husband Charles, and holds down a job with the Yellow Ribbon Fund. While serving in Afghanistan, Charles stepped on an IED and everything changed—he became a double amputee. The Elizabeth Dole Foundation is one example of the nonprofits supported by USAA and The USAA Foundation to help military caregivers with programs that promote their emotional well-being and financial empowerment.

With a new comprehensive corporate citizenship strategy, USAA sharpens its focus to increase positive impact on military families and local communities. In 1922, 25 Army officers in San Antonio, Texas, joined together to insure their automobiles because they had difficulty getting insurance due to their high-risk professions. These officers formed an insurance company to help protect one another—an association based on trust and the bond of military service.

From that humble beginning, the organization has grown to become a leading brand for customer experience. Today, USAA serves more than 11 million military servicemembers and their families with insurance, banking, investments, and financial advice. The organization’s corporate citizenship focus through the years had been broadly focused and mostly oriented toward its San Antonio hometown.

Read More

Topics: Corporate Citizenship, CSR, Community Involvement, Management Practices

Case Study: Aligning workplace giving, corporate philanthropy, and volunteering at KPMG

Posted by Colleen Olphert, Director, Membership and Member Services on Dec 23, 2015 7:20:00 AM

The following is excerpted from the Boston College Center for Corporate Citizenship’s most recent research report, the Community Involvement Study 2015. KPMG_Corporate_Giving.jpgTo learn more about corporate giving, consider joining us in Austin, TX on Feb. 23-25, 2016 for Corporate Giving: An Introduction to Corporate and Foundation Giving

To most effectively address social issues through community involvement efforts, many companies take a holistic approach, developing efforts that work in tandem to achieve the greatest possible business and social value. Workplace giving efforts are an important component of these efforts, and are often used by companies to augment the more traditional corporate giving and volunteer initiatives.

Read More

Topics: Corporate Philanthropy, Community Involvement, Corporate Volunteerism, Case Study

Open call to submit your corporate citizenship video

Posted by Patricia MacKenzie, Director of Marketing & Communications on Dec 10, 2015 9:00:00 AM


The submission period is open, we will be accepting video uploads until January 15, 2016.

FilmFestival_IllustratedProjector.pngFor eight years the Boston College Center for Corporate Citizenship has hosted the Corporate Citizenship Film Festival, which attracts both domestic and international interest. This year, the event is sponsored by Mary Kay, and provides your company with a platform to share your CSR story with thousands of viewers, including the approximately 600 CSR leaders attending the 2016 International Corporate Citizenship Conference. 
Read More

Topics: Corporate Citizenship, Community Involvement, communications

How does community involvement benefit the business?

Posted by Colleen Olphert, Director, Membership and Member Services on Nov 16, 2015 12:30:00 PM

Since 1995, the Boston College Center for Corporate Citizenship has studied how companies invest in communities and how these efforts connect to their businesses—and has published the findings in the Community Involvement study. Over the past 20 years, we’ve witnessed the role of community involvement evolve to become a strategic component of business.

Read More

Topics: Corporate Citizenship, Corporate Philanthropy, Community Involvement

Applied Materials’ Education Initiative aims to increase graduation rates and student success

Posted by Colleen Olphert, Director, Membership and Member Services on Oct 17, 2015 8:30:00 AM

The forthcoming 2015 Community Involvement Survey illustrates that many companies are addressing relevant social issues, with a prominent focus on K-12 education. The survey shows that nearly 55 percent of companies include education among their top issues for attention and investment. Tweet: 55% of companies include #education among their top issues for attention and #community investment.
With nearly 20 percent of students failing to graduate on time, or at all, corporations are making investments to try and increase student achievement and graduation rates for a more educated workforce.[i]

Read More

Topics: Partnerships, Community Involvement, Employee Engagement

Creating value by investing in community involvement

Posted by Colleen Olphert, Director, Membership and Member Services on Sep 16, 2015 9:30:00 AM

Community involvementAt the Boston College Center for Corporate Citizenship, we have been busy finishing the analysis of our 2015 study of how companies are managing and executing the community involvement activities within their corporate citizenship efforts, and expect the final report to be released this fall.

Read More

Topics: Community Involvement, Employee Engagement, Management Practices

Employee engagement around the world: A practitioner’s guide

Posted by Stewart Rassier, Director of Executive Education on Aug 20, 2015 8:55:00 AM

EmployeeEngagementHave you ever considered taking local programs global? Do you want to further engage your employees both in your headquarters country and abroad? Today, many companies are wrestling with the challenges and opportunities that global employee engagement poses in order to remain competitive, protect intangible assets such as reputation, and manage the risks associated with complex global operations.

Read More

Topics: Community Involvement, Employee Engagement, Management Practices

About Us

Welcome to the Boston College Center for Corporate Citizenship blog, we are your resource for corporate citizenship insights, research, trending topics and executive education. Our blog is a place to exchange ideas and learn about corporate citizenship.

Subscribe to our Blog

rss-feed-icon Subscribe to this feed by using Live Bookmarks