Corporate Citizenship Perspectives

The community involvement program you probably aren't doing, but should

Posted by Colleen Olphert, Director, Membership and Member Services on Aug 21, 2017 11:07:53 AM

The following is excerpted from Issue 19 of The Corporate Citizen. To learn more about how you can use your unique resources to ensure  your corporate giving efforts are delivering business and social value, visit the Community Involvement topic page.

Say the word philanthropy and people generally think of contributing money. There are many other resources corporations have to give—volunteer time and products and services, for example— but here's one you may never have thought about: giving data—either directly, or through analytics and expertise.

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In the current digital era, nearly all companies create, collect, and mine data as part of their business, and this data has quickly emerged as a vital asset to mitigate common challenges, from tracking diseases to relieving traffic congestion and aiding development. For nonprofit partners, access to the right data—and the analytic capability to make the most of it—is essential for community involvement success. Data philanthropy achieves many of the goals sought by traditional corporate social charity: It allows companies to give back in a way that produces meaningful impact, and reflects the businesses’ core competencies while preserving or expanding value for shareholders.

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Topics: Community Involvement, Philanthropy, Giving, Community, Impact, Charity

At Insperity, employee volunteerism is central to supporting community involvement efforts

Posted by TSimpson on Nov 28, 2012 6:30:08 AM

At Insperity, giving back to the communities where employees live and work has long been a cornerstone of the company’s values. Insperity’s commitment to community involvement encompasses four specific areas of focus, including health and human services, education, military and veterans, and animal service organizations. Employee volunteerism plays an integral role in supporting these initiatives.

Insperity’s Community Involvement Department generates enthusiasm for volunteering and appeals to its employees’ passions on a national level. This is accomplished with the help of district administrators in each market who serve on Insperity’s Volunteer Council and are responsible for coordinating local community involvement activities for employees. The Community Involvement Department, along with the Volunteer Council, promotes Insperity’s culture of giving and organizes nationwide campaigns in order to create a consistent message of volunteerism.

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Topics: Corporate Citizenship, Membership, Community Involvement, Philanthropy, Volunteer

Healthy effort to fight malnutrition springs from Amway CSR partnerships in China

Posted by TSimpson on Oct 31, 2012 7:30:32 AM

Launched in May 2011 in China, Amway’s Spring Sprout Project is a prime example of how a company can use strategic partnerships to further its CSR goals and address a social problem. Developed by the Amway Charity Foundation (ACF), the initiative has established more than 700 kitchens to fight childhood malnutrition in rural China. ACF has pledged to build 1,000 kitchens in total in order to feed 500,000 children each day.

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Topics: Corporate Citizenship, Membership, Corporate Philanthropy, Partnerships, Community Involvement

Florida Power & Light Company energizes STEM education in Florida schools

Posted by Tim Wilson on Sep 19, 2012 9:00:18 AM

With a new school year under way, Florida Power & Light Company is offering a variety of programs designed to support STEM (science, technology, energy and mathematics) education in Florida schools for the 2012-2013 academic year.

FPL's commitment to STEM education has led the company to develop a comprehensive inventory of tools and programs to help schools provide excellent and dynamic STEM education to students.

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Topics: Corporate Citizenship, Membership, Executive Education, Community Involvement, STEM

Dassault Systèmes taps into power of partnership for successful first Day of Service

Posted by TSimpson on Aug 23, 2012 8:00:01 AM

On May 1, 2012, Dassault Systèmes launched its first ever Day of Service at its new Boston campus. More than 200 employees were involved in over 15 volunteer activities in the community and at the office. Activities included preparing and serving meals to the homeless, painting murals with children at the Waltham Boys and Girls club, sorting food at the Greater Boston Food Bank, writing letters to soldiers abroad, and harvesting crops at local farms, to name just a few.

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Topics: Corporate Citizenship, Membership, Partnerships, Community Involvement, Volunteer

How will you celebrate International Corporate Philanthropy Day?

Posted by Allison Lee on Feb 23, 2011 5:00:55 AM

As companies become increasingly global, their corporate citizenship and community involvement follows suit. In celebration of this increased internationalism of corporate philanthropy, the Committee Encouraging Corporate Philanthropy is leading International Corporate Philanthropy Day on February 28. Celebrated on the fourth Monday in February every year, International Corporate Philanthropy Day is an opportunity for corporations to reflect on, and raise awareness of, the role of the private sector in society, as well as the business and social benefits of corporate community investment.

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Topics: Corporate Citizenship, Workplace Giving, Community Involvement, Philanthropy, Volunteer

What do your execs need to know?

Posted by Sylvia Ciesluk on Feb 10, 2011 7:07:44 AM

The most important thing to remember when communicating with executives is to keep it brief and relevant. Even those executives who are very supportive of corporate citizenship have little bandwidth to delve into the details of company programs, but they still want to be informed.

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Topics: Corporate Citizenship, Community Involvement, Corporate Communication Strategy

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