Corporate Citizenship Perspectives

The community involvement program you probably aren't doing, but should

Posted by Colleen Olphert, Director, Membership and Member Services on Aug 21, 2017 11:07:53 AM

The following is excerpted from Issue 19 of The Corporate Citizen. To learn more about how you can use your unique resources to ensure  your corporate giving efforts are delivering business and social value, visit the Community Involvement topic page.

Say the word philanthropy and people generally think of contributing money. There are many other resources corporations have to give—volunteer time and products and services, for example— but here's one you may never have thought about: giving data—either directly, or through analytics and expertise.

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In the current digital era, nearly all companies create, collect, and mine data as part of their business, and this data has quickly emerged as a vital asset to mitigate common challenges, from tracking diseases to relieving traffic congestion and aiding development. For nonprofit partners, access to the right data—and the analytic capability to make the most of it—is essential for community involvement success. Data philanthropy achieves many of the goals sought by traditional corporate social charity: It allows companies to give back in a way that produces meaningful impact, and reflects the businesses’ core competencies while preserving or expanding value for shareholders.

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Topics: Community Involvement, Philanthropy, Giving, Community, Impact, Charity

Investing in a Brighter Future for All

Posted by Colleen Olphert, Director, Membership and Member Services on May 12, 2017 2:43:52 PM

The following is excerpted from Issue 19 of The Corporate Citizen. To learn more about how you can align your corporate citizenship strategy with strategic business goals, consider joining us online for our Corporate Citizenship Strategy course.

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BBVA Compass relies on its bedrock principle of transparent banking to serve its clients, and invests significant time and money in its communities. 

It is firmly committed to reaching low- to moderate-income (LMI) areas. Every initiative BBVA Compass undertakes, every program that it develops and supports—whether it’s community development, education, or the arts—is designed to underscore the bank’s brand promise of building better, brighter futures for everyone in its communities.

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Topics: Corporate Citizenship, Strategy, Community

Reflecting on the season of giving

Posted by Katherine V. Smith, Executive Director on Nov 1, 2016 9:41:37 AM

HiRes.jpgThe holiday season is upon us, and with it comes an increased focus on corporate giving initiatives. From localized donations such as food and toy drives to broader efforts like the annual #GivingTuesday campaign, companies are ramping up their corporate giving programs.  As our calendar year comes to an end and many are moving into new budget cycles this spring, it is a good time to assess your giving strategy and make sure it is designed to maximize both social and business value. All giving is good AND you can increase the effectiveness of your company’s giving program by employing the resources and capabilities unique to you, addressing the causes most relevant to your business operating context, and mobilizing your employees. If you activate your program on all three of these fronts, you will make an impact that continues well beyond the holidays.

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Topics: Philanthropy, Engaging Employees, Volunteer, Communication, Giving, Community

What’s the best way to engage, aid, and support your community?

Posted by Stewart Rassier, Director of Executive Education on Apr 1, 2015 10:56:00 AM

PhilantropyPhilanthropy and community engagement have become integral parts of business, but there are many ways and means by which companies can organize and manage such efforts. For some companies, foundations offer a convenient mechanism to oversee social investments, while others may choose to give solely from within a corporate giving platform. We know that society’s expectations of firms are high and there are therefore many reasons a company may decide to give, including:

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Topics: Corporate Citizenship, Philanthropy, Engagement, Community, Foundation, Involvement

Synopsys Shares program offers freedom and flexibility to drive employee engagement in local communities

Posted by kerin.sikorski on Jul 29, 2014 6:02:08 AM

CS2696_SynopsysSharesLogoV_OSynopsys Inc., a leading innovator in the global electronics market, empowers employees to organize and participate in volunteer projects that match their individual interests and giving priorities. Through its Synopsys Shares program, the company maximizes its positive societal impact while supporting the diverse passions of its employees by granting them the flexibility to choose activities that closely align with their values and the needs of the local community. Megan McDow, community affairs manager, answered a few questions about the program.

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Topics: Corporate Citizenship, Engaging Employees, Volunteer, Community, Signature Programs

Fostering partnerships that add value

The notion of “partnership” is central to the corporate citizenship agenda. Partnerships can serve as strong, unifying forces, gathering the complementary skills and inputs of the public sector, the private sector, and civil society in order to tackle complex social and environmental problems. Partnerships draw diverse resources together and, therefore, are a means to get things done that individual organizations cannot achieve alone.

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Topics: Partnerships, Communication, Value of Corporate Citizenship, Strategy, Community

Cast Your Vote in the 2014 Corporate Citizenship Film Festival

Posted by kerin.sikorski on Jan 28, 2014 5:56:08 AM

Voting is now under way in Boston College’s Sixth Annual Corporate Citizenship Film Festival!Film Festival 2014

Each year the Festival provides companies with an opportunity to demonstrate their successes in corporate citizenship. Sixty-Six entries showcasing how companies are having a positive impact in communities around the world were submitted into this year’s Festival.

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Topics: Corporate Citizenship, Conference, Community, Storytelling, Impact

Assessing and Meeting Community Needs

Posted by Paige Kelly on Dec 12, 2013 4:15:48 AM

Where should your company invest?—a question that is asked time and time again to all corporate citizenship managers and one that is not easily answered. Although there is no one size fits all perfect formula, there are different tools and models that can help with strategically thinking about the best way to leverage a firm’s resources to help society as a whole.

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Topics: Corporate Citizenship, Community, Investment Strategy, Survey

Where should you invest? Assessing and Meeting Community Needs

Posted by elizabeth.rogers on Nov 21, 2013 10:23:05 AM

webinar_dec42013Corporate citizenship professionals often debate which issues warrant a commitment by their firms. Selecting poorly can be costly. A firm’s corporate citizenship efforts may amount to nothing if it invests heavily in, say, political campaigns when its customers and employees really care about green energy or education programs. Understanding both where a company is best positioned to make an impact and which issues are most important to its stakeholders is critical.

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Topics: Corporate Citizenship, Community, Impact Investing, Investment Strategy

Take a moment to remember the day that changed us forever

Posted by Katherine V. Smith, Executive Director on Sep 11, 2013 5:18:52 AM

September 11 is a day that has been imprinted on our collective memory. Every adult can remember where they were when the attacks on America happened, and the events of that day have changed our lives forever. As the nation and world mark the 12th anniversary of the September 11th attacks, there are several organizations that provide opportunities for you to join others as they honor those who fell and who served our country by engaging in volunteerism the week of September 11th. There are opportunities for people of all ages and backgrounds to serve in their communities in remembering those lost and affected by the events of September 11th.

If you are looking for an opportunity to make a difference or commemorate September 11th here are just a few ways our members are doing so this week and beyond:

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Topics: Corporate Citizenship, Engaging Employees, Volunteer, Community, Veterans, Mission, Signature Programs

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The Boston College Center for Corporate Citizenship is your resource for insights, research, trending topics, and executive education in the corporate citizenship field.

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