Corporate Citizenship Perspectives

Understanding your material issues is essential to corporate citizenship success

Posted by Katherine V. Smith, Executive Director on May 4, 2016 8:56:18 AM

“If you can’t explain it simply, you don’t understand it well enough.”—Albert Einstein

What did Einstein mean by this? There have been two spins on this statement. The first being that some things are too complex to be understood fully and thereafter simplified and the second being that real understanding allows us to focus on what matters and describe the problem to be solved.

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Why is this relevant to the corporate citizenship practice? Our work context is incredibly complex. The arenas routinely touched by corporate citizenship programs include the natural environment, financial markets, investors, communities, employees. How do we balance those priorities? Creating a materiality assessment focused on opportunities for success and risk of negative outcomes is critically important. Understanding our goals as problems that we are solving helps to keep in focus the most material facts of our case as they shift or intensify over time and guide our allocation of effort and resources. The Center has resources that can help you determine which issues are most important to your success.

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Topics: Corporate Citizenship, Communication, Stakeholder, Materiality, Strategy

Want to achieve corporate citizenship progress? Include your supply chain

Posted by Stewart Rassier, Director of Executive Education on Jan 12, 2016 9:02:22 AM

SupplyChain_shutterstock_1909174041.gifA company’s corporate citizenship impact extends well beyond the four walls of the corporate headquarters. A significant amount of environmental, social, and governance (ESG) impact occurs within supply chains, whether it is greenhouse gas emissions, vendor performance, labor conditions within a supplier’s factory, or the sourcing of materials.

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Topics: Environment, Sustainability, Communication, Supply Chain Management

Integrating corporate citizenship across the value chain

Posted by Colleen Olphert, Director, Membership and Member Services on Aug 11, 2015 11:30:00 AM


The following member spotlight is excerpted from the most recent issue of The Corporate Citizen. To learn more about how you can focus resources and attention on the issues most important to your company’s stakeholders and business context, consider joining us for our CDP Reporting: Disclosing Environmental Impacts course.

Today, consumers are likely to hold firms responsible for the impacts of their products, regardless of where within the value chain the impact occurs. That’s why many companies are taking steps now to ensure that their corporate citizenship objectives are shared by their suppliers and business partners.

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Topics: Corporate Citizenship, Membership, Supply Chain, Communication, Integration, Signature Programs

JetBlue moves people through employee engagement

Posted by Katherine V. Smith, Executive Director on Jul 28, 2015 1:11:06 PM
Jetblue_Moves_PeopleThe following member spotlight is excerpted from The Corporate Citizen, the Center’s magazine, and illustrates the importance of strategic communication in effective corporate citizenship programs. 
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Topics: Corporate Citizenship, Corporate Social Responsibility (CSR), Engaging Employees, Communication, Align, Workplace, Signature Programs

Effective CSR communication: Which tactic when?

Posted by Patricia MacKenzie, Director of Marketing & Communications on Jun 30, 2015 3:41:00 PM

Figure12ABCChoosing the most effective tactic to achieve your communication objective can be a challenge. How can you determine what strategy or tactic to employ?

Corporate citizenship is an enterprise-wide undertaking—not simply the responsibility of one person or a single department, so effective corporate citizenship practitioners must be master collaborators. For many, one of the most important internal relationships is the one they share with the communications and marketing department.

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Topics: Corporate Citizenship, Communication, Strategy, Digital Media, Influence

Twitter Chat: CSR and Digital Communications

Posted by Patricia MacKenzie, Director of Marketing & Communications on Feb 26, 2015 8:54:00 AM
CSR and Digital Communications Twitter ChatThe Center recently participated in a live discussion on Twitter with our friends from Dell, @Dell4Good, moderated by Susan McPherson, @susanmcp1. During the one hour chat, we explored CSR marketing in the digital era and provided insight regarding the integration of CSR into a broader business and communications strategy. The online event was a massive success with over 499+ tweets, equaling a total audience of over 1 million twitter followers. Want to engage in our next Twitter chat? Follow @BCCCC for updated information and CSR industry news. Below are some of the discussion highlights:
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Topics: Corporate Citizenship, Corporate Social Responsibility (CSR), Engaging Employees, Communication, Strategy, Digital Media, Millennials

CSR and social media: how to amplify your communication efforts

Posted by Patricia MacKenzie, Director of Marketing & Communications on Feb 17, 2015 10:05:00 AM
Blog-CSR-and-SocialMediaWhat is the key to successfully promoting your CSR efforts on social media? Where is the magic button to gain thousands of likes, RT's, followers, increased brand favorability, and greater stakeholder engagement on social media channels? A lot of work goes into planning, executing, and communicating CSR campaigns both internally and externally. The key to doing so successfully is understanding the WHY when integrating social into your communication efforts. Our research at the Boston College Center for Corporate Citizenship has shown that CSR efforts are receiving increased corporate investment, and are contributing to company success. This means, as a corporate citizenship professional, you'll have more stories to tell and an increased opportunity to engage your audience in creative ways through technology.
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Topics: Corporate Social Responsibility (CSR), Communication, Impact Measurement, Network, Digital Media

Tell your corporate citizenship story during the 2015 Film Festival

Posted by Patricia MacKenzie, Director of Marketing & Communications on Jan 10, 2015 9:30:00 AM

2015 International Corporate Citizenship Film Festival Each year, the Center hosts the International Corporate Citizenship Film Festival, which attracts both domestic and international interest. This annual event, now in its 7th year, provides companies an opportunity to showcase how they use video as an effective vehicle, illustrating to internal and external audiences CSR initiatives that build awareness of social, environmental, and governance issues.

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Topics: Corporate Citizenship, Corporate Social Responsibility (CSR), Communication, Storytelling

Presenting Corporate Citizenship…

Posted by Nancy R. Dunbar, PhD on Nov 7, 2014 1:26:00 PM

Corporate-Citizenship-CommunicationsWhy do we invite speakers to address audiences for important occasions? Wouldn’t it be more efficient to communicate ideas in print?

If you were going to learn about an important initiative of your firm, would you prefer to receive a memo or to hear the news from a person? Why?

When you prepare a presentation outlining a corporate citizenship effort, how much time do you spend thinking about your delivery? Your voice? Your nonverbal communication? Your language? Your organization? Or do you think mostly about your message – the ideas, the “content”?

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Topics: Corporate Citizenship, Communication, Strategy, Participation

Encouraging Employee Engagement Across the Spectrum

Posted by Colleen Olphert, Director, Membership and Member Services on Nov 4, 2014 4:10:00 PM


Encouraging Engagement across the SpectrumEarlier this month I was in Denver with the Center’s Community Involvement Roundtable. As always, it was a dynamic two days filled with animated discussion, shared challenges, and best practices. Much of our focus for this recent meeting was engaging employees across the professional spectrum, from new hires to pre–retirees, though the conversation extended to retirees as well. This focus on employee engagement is not surprising, as the majority of executives surveyed in the Center’s forthcoming 2014 State of Corporate Citizenship study reported that recruiting and retaining employees are important business goals that are aided by the contribution of corporate citizenship.

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Topics: Engaging Employees, Volunteer, Communication, Diversity, Digital Media, Millennials

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The Boston College Center for Corporate Citizenship is your resource for insights, research, trending topics, and executive education in the corporate citizenship field.

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