Corporate citizenship professionals from across the United States and Canada will be traveling to the Boston College campus to attend our Management Intensive and Leadership Academy courses. These groups explore business and management approaches and tools that can be applied to their corporate citizenship, CSR, employee engagement, and sustainability jobs. Each year, one of the most popular questions we field is: "How do you create a corporate citizenship strategy?"
At the 2014 International Corporate Citizenship Conference, volunteerism emerged as one of the major themes of discussion. To keep the conversation going, it also became the topic of our April webinar, titled “Innovations in Volunteering.” This one hour webinar highlighted two companies that have utilized volunteer programs to enhance their corporate citizenship programs at their companies and provided key takeaways.
Recent research by the Center and others continues to show that support from the top of a firm is essential to the success of your corporate citizenship programs. Securing buy-in from senior executives goes a long way toward integrating corporate citizenship across an organization and demonstrating how it can align with business strategy.
In our most recent signature research report, Profile of the Professionals 2013, survey respondents at middle- and senior-level positions cite a lack of top management buy-in among the greatest challenges they face when trying to implement corporate citizenship programs.