Corporate Citizenship Perspectives

Continual improvement at Dogeared: For the business and the community

Posted by Colleen Olphert, Director, Membership and Member Services on Sep 12, 2016 3:37:00 PM

The following is excerpted from Issue 15 of The Corporate Citizen. To learn more about how you can engage your employees and contribute to your communities by developing a strategic corporate citizenship plan, consider joining us in Chicago on September 13-15, 2017, and in Los Angeles on February 7-9, 2018 for our Corporate Citizenship Strategy: Connect to Your Business and Community course.

For companies with a smaller operational footprint—even though they may have national or even global brand exposure—great value can be achieved by developing a foundational ethos, applying that mission to every aspect of business, from design through delivery, and incorporating it into community involvement strategy.

Founded in 1991 by Marcia Maizel-Clarke and Merlin Clarke, Dogeared, a global accessories brand that focuses on handcrafted jewelry, was built on the premise of community. The company sources the majority of products and materials locally from vendors around the Los Angeles area. Local artisans handcraft all of the company’s unique charms, and jewels are designed and assembled on-site in their Southern California studio.

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Topics: Partnerships, Member Spotlight, Value of Corporate Citizenship, Strategy, Reputation, Culture, Brand, Signature Programs

Want to build your company’s brand value? The research points to corporate citizenship

Posted by Katherine V. Smith, Executive Director on Feb 3, 2016 9:30:00 AM

“It takes many good deeds to build a good reputation, and only one bad one to lose it.” -Benjamin Franklin

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A company’s brand and reputation are important assets. They can influence consumer perception, increasing loyalty and purchase intent. They are important forces in attracting and retaining top talent. Perhaps most importantly, they are major components of intangible value, which can account for more than 80 percent of market value

We may call the value “intangible”, but the results of positive brands and reputations can and have been evaluated—and valued in cold hard cash. According to a 2010 study, brand and reputation have the potential to raise the market value of a company over and above the book value—and by more than just a little.[i]

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Topics: Value of Corporate Citizenship, Reputation, Brand

Driving a #GivingTuesday campaign: employee engagement, partnership and participation

Posted by Patricia MacKenzie, Director of Marketing & Communications on Oct 30, 2015 2:37:41 PM

 “We make a living by what we get but, we make a life by what we give.” - Winston Churchill

Giving Tuesday is a national day of online giving which is held at the start of the annual holiday season following Black Friday and Cyber Monday. #GivingTuesday celebrates and encourages charitable activities that support nonprofit organizations.

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Topics: Corporate Social Responsibility (CSR), Partnerships, Engaging Employees, Giving, Strategy, Brand, Participation

Corporate Citizenship in Action: Ready to LAUNCH with Nike

Posted by Colleen Olphert, Director, Membership and Member Services on Apr 2, 2015 12:27:00 PM

MemberSpotLight_Nike_20150327The following is excerpted from the most recent issue of The Corporate Citizen, the Center’s biannual magazine. 

Setting audacious long-term goals and working toward them is the central challenge of every business. One of the challenges for high-performing companies is creating evolutionary goals that are based on a vision for a sustainable future.Tweet: A key challenge for companies is creating evolutionary goals that are based on a vision for a #sustainable future.  http://bit.ly/1MbQdBF

Addressing Boston College’s CEO Club in May 2014, Mark Parker, president and chief executive officer of NIKE, Inc., shared the company’s evolutionary process: “We wanted a mission statement and a set of values and guiding principles that were really true to the spirit of the company—that were forward-looking, aspirational, and something that employees would actually reference and use in their work.”

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Topics: Environmental Sustainability, Responsible Corporate Leadership, Innovation, Global, Brand, Signature Programs

Do socially responsible business practices influence the value of your company? Research says yes.

Posted by Katherine V. Smith, Executive Director on Mar 5, 2014 9:43:24 AM

Plenty of research over the years has focused on the relationship between social performance and various aspects of firm value. Adding to the literature, research published recently by the Conference Board studied over 1,000 companies from 2008 to 2012 to see if corporate citizenship contributes to brand equity. Using CSRHub’s ratings and Brand Finance’s Brand Strength Index (BSI) for analysis, the study finds a positive correlation between brand value and corporate citizenship. This held true across all of the dimensions studied with employment dimensions being most strongly correlated.

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Topics: Corporate Citizenship, Corporate Social Responsibility (CSR), Value, Corporate Social Performance (CSP), Brand

The Rise of the CSO: From Creating Change to Sustaining Change

Posted by Debbie Baxter on Dec 9, 2013 5:36:33 AM

When I was younger and imagining where my career would take me, the role of Chief Sustainability Officer (CSO) did not yet exist in business circles. There were many roles focused on environmental protection but these were largely externally focused on preservation of our resources like trees, minerals and animals. And they did not offer a seat at the board room table – in fact quite the opposite.

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Topics: Corporate Citizenship, Sustainability, Responsible Corporate Leadership, Executive, Brand, Change, C-Suite