For some, corporate citizenship is a part of risk management. But that approach discounts the upside business value of managing the opportunity side of corporate citizenship. Leading companies that link corporate citizenship to core business strategy and allow innovation to guide this alignment begin to realize benefits such as new products and markets, a more engaged workforce, improved relationships in the community, and, ultimately, strengthening the financial performance of the firm.
Our conference theme of Creating Opportunity, reflects an upside approach to corporate citizenship. When we convene in Boston, April 21-23, at the Boston Marriott Copley Place, conference speakers will provide insights,